|Broadcast area||La Crosse Metropolitan Area|
|Branding||Q102 FM All Hit Country|
Former call signs
Call sign meaning
WVRQ-FM (102.3 FM) is a radio station broadcasting a country music format. Licensed to Viroqua, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Robinson Corporation and features programming from ABC Radio. The former call letters were WGBM.