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| Frequency | 102.3 MHz |
|---|---|
| Branding | Highway 106.1 & 102.3 |
| Programming | |
| Format | Country (WMMY simulcast) |
| Affiliations | Motor Racing Network Performance Racing Network Westwood One |
| Ownership | |
| Owner | Curtis Media Group |
| WMMY, WZJS, WATA, WECR, WXIT | |
| History | |
Former call signs | WAOH (1993) WECR (1993-1996) WECR-FM (1996-2014) |
Call sign meaning | Variation of sister station WMMY |
| Technical information | |
| Facility ID | 22224 |
| Class | A |
| ERP | 1,500 watts |
| HAAT | 596.6 meters |
Transmitter coordinates | 36°11′3.00″N 81°52′48.00″W / 36.1841667°N 81.8800000°W |
| Links | |
| Webcast | Listen Live |
| Website | WWMY Online |
WWMY (102.3 FM) is a radio station broadcasting a country music format, simulcasting WMMY 106.1 FM Jefferson, North Carolina.[1] Licensed to Beech Mountain, North Carolina, United States, the station is currently owned by Curtis Media Group and features programming from CBS News Radio.[2]
After buying WJTP in 1996, Steve Rondinaro's Rondinaro Broadcasting changed that station's call letters to WECR and started WECR-FM, along with buying WXIT.
In 2003, the stations were sold to Aisling Broadcasting (Jonathon Hoffman, managing member) for $2.2 million.[3]
This added to Aisling's holdings since they had also purchased in September 2003 (from Highland Communications) WATA & WZJS for a price of $2.2 million,[4] and WMMY (from Dale Hendrix) in 2004 for $1.58 million.[5]
Aisling went into receivership, and George Reed of Media Services Group was appointed to manage the stations until a buyer was found.[6] Later in the year, Curtis Media Group purchased the stations.[7]
On February 24, 2013, WECR-FM changed their format from adult contemporary Mix 102.3 to country, simulcasting WMMY 106.1 FM. On February 28, 2014, the station changed their call sign to the current WWMY.