WWRZ

Max 98.3 logo with "Big Hits!" slogan.
Fort Meade, Florida
Broadcast area	Lakeland-Winter Haven
Frequency	98.3 kHz (HD Radio)
Branding	Max 98.3
Programming
Format	Adult hits
Subchannels	HD2: WLKF simulcast HD3: WJIS simulcast HD4: WONN simulcast
Ownership
Owner	Hall Communications
Sister stations	WLKF WONN WPCV
History
First air date	1990; 34 years ago (1990) (as WSCF)
Former call signs	WSCF (1990-Nov. 1990) WXKT (1990-1991) WOKD-FM (1991-1993) WKGF-FM (1993-1996)
Call sign meaning	RZ = "Rose" (after previous moniker)
Technical information[1]
Licensing authority	FCC
Facility ID	72687
Class	C2
ERP	27,000 watts
HAAT	203 meters (666 ft)
Transmitter coordinates	27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W / 27.853083; -81.867028
Translator(s)	See § HD subchannels and translators
Links
Public license information	Public file LMS
Webcast	Listen live
Website	max983fm.com

WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits radio format and is owned by Hall Communications.

Programming

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. Currently, the station uses the slogan "Big Hits" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2000s are included. Current on air personalities include co-sidekicks Eric Michaels and Mike Lee. The rest of the schedule is largely automated, as is typical of most adult hits stations.

HD subchannels and translators

WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Former logo