WWRZ
CityFort Meade, Florida
Broadcast areaLakeland-Winter Haven
Frequency98.3 kHz (HD Radio)
BrandingMax 98.3
Programming
FormatAdult hits
Subchannels
Ownership
OwnerHall Communications
History
First air date
1990; 31 years ago (1990) (as WSCF)
Former call signs
  • WSCF (1990-Nov. 1990)
  • WXKT (1990-1991)
  • WOKD-FM (1991-1993)
  • WKGF-FM (1993-1996)
Call sign meaning
RZ = "Rose" (after previous moniker)
Technical information
Licensing authority
FCC
Facility ID72687
ClassC2
ERP27,000 watts
HAAT203 meters (666 ft)
Transmitter coordinates
27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W / 27.853083; -81.867028Coordinates: 27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W / 27.853083; -81.867028
Translator(s)See § HD subchannels and translators
Links
Public license information
Profile
LMS
WebcastListen live
Websitemax983fm.com

WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits radio format and is owned by Hall Communications.

Programming

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. Currently, the station uses the slogan "Big Hits" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2000s are included. Current on air personalities include co-hosts Eric Michaels and Mike Lee. The rest of the schedule is largely automated, as is typical of most adult hits stations.

HD subchannels and translators

WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Broadcast translators of WWRZ-HD2 (simulcasts WLKF)
Call sign Frequency
(MHz)
City of license Facility
ID
ERP
(W)
Height
(m (ft))
Class FCC info
W244BJ 96.7 Lakeland, Florida 138530 250 127 m (417 ft) D FCC LMS
Broadcast translators of WWRZ-HD3 (simulcasts WJIS)
Call sign Frequency
(MHz)
City of license Facility
ID
ERP
(W)
Height
(m (ft))
Class FCC info
W240DB 95.9 Auburndale, Florida 76209 250 62 m (203 ft) D FCC LMS
W242AK 96.3 Lakeland, Florida 76167 180 83 m (272 ft) D FCC LMS
W291AG 106.1 Highland City, Florida 76175 250 186 m (610 ft) D FCC LMS
W300CY 107.9 Lake Wales, Florida 145128 100 122 m (400 ft) D FCC LMS
Broadcast translators of WWRZ-HD4 (simulcasts WONN)
Call sign Frequency
(MHz)
City of license Facility
ID
ERP
(W)
Height
(m (ft))
Class FCC info
W296CS 107.1 Lakeland, Florida 139198 250 131 m (430 ft) D FCC LMS