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((short description|Radio station in Lancaster, Ohio))
((More citations needed|article|date=November 2007))
((Infobox radio station
| name             = WXMG
| logo             = Wxmg.png
| logo_size        = 200px
| city             = [[Lancaster, Ohio]]
| area             = [[Columbus metropolitan area, Ohio|Columbus metropolitan area]]
| branding         = ''Magic 95.5''
| frequency        = 95.5 [[Megahertz|MHz]]
| airdate          = ((start date and age|1958|12)) as WHOK-FM
| format           = [[Urban adult contemporary]]
| erp              = 21,000 [[watt]]s
| haat             = 232 meters (761 ft)
| class            = B
| facility_id      = 72311
| coordinates      = ((coord|39|40|32.0|N|82|40|34.0|W|type:landmark))
| former_callsigns = WHOK-FM (1948-1981)<br>WHOK (1981-1995)<br>WHOK-FM (1995-2013)<br>WZOH-FM (2013-2015)
| owner            = [[Urban One]]
| licensee         = Blue Chip Broadcasting Licenses, Ltd.
| sister_stations  = [[WCKX]], [[WHTD (FM)|WHTD]], [[WJYD]]
| webcast          = [http://mycolumbusmagic.hellobeautiful.com/listen-live/ Listen Live]
| website          = [http://www.mycolumbusmagic.com mycolumbusmagic.com]
))

'''WXMG''' (95.5 [[Hertz|MHz]] "Magic 95.5") is a [[commercial radio|commercial]] [[FM broadcasting|FM]] [[radio station]] [[city of license|licensed]] to [[Lancaster, Ohio]], and serving the [[Columbus metropolitan area, Ohio|Columbus metropolitan area]].  It is owned by [[Urban One]] and broadcasts an [[urban adult contemporary]] [[radio format]].  WXMG carries [[radio syndication|nationally syndicated]] shows from [[Rickey Smiley]], [[D.L. Hughley]] and [[Al B. Sure!]]  The [[radio studio]]s and offices are on East First Avenue in Columbus.

WXMG's [[effective radiated power]] (ERP) is 21,000 [[watt]]s. The [[transmitter]] is on Stoney Hill Road SW in [[Delmont, Ohio]], near [[U.S. Route 22 in Ohio|U.S. Route 22]].<ref>[https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=wxmg&nav=home Radio-Locator.com/WXMG]</ref>

==Station history==
=== Country (1958-2013) ===
[[Image:WXMG RDS.jpg|thumb|left|200px|WXMG on a SPARC [[HD Radio]] with [[Radio Data System|RDS]].]]

The station first went on the air in December 1958 as WHOK-FM, making it one of Central Ohio's oldest FM stations.<ref>((cite web|url=https://www.youtube.com/watch?v=I692cHRBEKA&feature=player_embedded |archive-url=https://ghostarchive.org/varchive/youtube/20211221/I692cHRBEKA |archive-date=2021-12-21 |url-status=live|title=VID01193|website=[[YouTube]] ))((cbignore))</ref>  It was the FM counterpart to WHOK [[AM 1320]] (now [[WLOH]]).  For decades, WHOK-FM was a [[country music]] station, using the "K95.5" moniker. From September 7, 2003, to January 8, 2007, WHOK-FM played mainly [[classic country]] as "Country Legends K95.5".

The relaunch of the station in January 2007 (which saw its moniker changed to "95.5 The Hawk," and a new 50/50 classic and current country balance taking place) coincided with a change in ownership from [[CBS Radio]] to Wilks Broadcasting. Accordingly, the station completely revamped its website and as of May 2007, the new WHOK.com was rolled out, offering artist and concert links as well as a [[streaming audio]] feature by which users can "listen live" anytime.

Beginning in January 2009, WHOK-FM incorporated more of the classic country back into its playlist, going all the way back to the 1950s with songs by [[Hank Williams, Sr.]], some early [[Johnny Cash]] and [[George Jones]] numbers, and rare gems by [[Tammy Wynette]] and [[Billy "Crash" Craddock]], to name a few. However, the station did not present this to listeners as a change in format; the [[brand]]ing of the station was still "95.5 The Hawk" and the website still displayed the same look and feel as before, albeit with more classic country artists. The playlist extended into the 1990s and early 2000s (e.g. [[Garth Brooks]], [[Alan Jackson]], [[Faith Hill]]) but no current or recent titles were played outside of certain syndicated shows.

On January 16, 2012, the station reverted to the K95.5 branding, and readopted a mix of newer and classic country with the positioner "New Country and the Legends". The classic component continued to differentiate WHOK-FM from its sister [[WJYD|WNKK]] (Wink 107.1), which exclusively played new country.

=== Sports (2013-2015) ===
On Monday, April 1, 2013, at 6 AM, the station changed to "95.5 The Game", broadcasting a sports format as an affiliate of [[CBS Sports Radio]]. K95 and its format moved to the former home of WINK 107.1 as "K95 on 107.1" and blowing up WINK 107.1 and staying with the former K95 branding, only switching frequencies from 95.5 to 107.1. The final song played on K95 on the 95.5 signal as a Country format was "Wide Open Spaces" by The Dixie Chicks. On April 4, 2013, the station changed its call sign to WZOH-FM.

During its stint as a sports format, WZOH-FM was the Columbus affiliate for the [[Cleveland Browns]] and [[Cleveland Cavaliers]].  It was also the English flagship for [[Columbus Crew SC]] for the 2014 season.

=== Urban (2015-present) ===
The sports format lasted until midnight on November 12, 2015.  At that time, [[WHTD (FM)|WXMG]]'s format moved from 106.3 FM to 95.5 FM. The 95.5 frequency, along with [[WJYD|WHOK-FM]], had been purchased by [[Radio One, Inc.|Radio One]].<ref>[https://radioinsight.com/blog/headlines/95208/radio-one-adds-two-in-columbus-magic-moves-joy-to-return/ Radio One Adds Two in Columbus; Magic Moves & Joy Returns]</ref>

==Translator==
Due to the poor signal in downtown Columbus, WZOH-FM operated a translator on 94.1&nbsp;MHz as W272AT until June 25, 2013.

==References==
((Reflist))

==External links==
*[http://www.mycolumbusmagic.com Official website]
*((FM station data|WXMG))

((Columbus OH Radio))
((Urban Radio Stations in Ohio))
((Radio One))

[[Category:Radio stations in Columbus, Ohio|XMG]]
[[Category:Radio stations established in 1948]]
[[Category:1948 establishments in Ohio]]
[[Category:Urban adult contemporary radio stations in the United States]]
[[Category:Urban One stations]]

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