|Branding||95.3 FM The Gorilla|
|Format||Top 40 (CHR)|
|Owner||Coast Radio Group, Inc.|
First air date
|1986 (as WLUN)|
Former call signs
|HAAT||434.7 meters (1,426 ft)|
WZNF (95.3 MHz, "95-3 Gorilla"), is a commercial FM radio station licensed to Lumberton, Mississippi and serving the Biloxi-Gulfport area. The station airs a Top 40 (CHR) radio format and is owned by Coast Radio Group, Inc. WZNF is a Top 40 station radio market
WZNF has an effective radiated power (ERP) of 100,000 watts, the highest permitted for non-grandfathered FM stations. WZNF's upgraded 1,500-foot (460 m) tower and high power can reach east to Mobile, Alabama, west to New Orleans, and north to Laurel, Mississippi. The transmitter tower is shared with sister station "Kicker 108" WZKX, located off City Ridge Road in McHenry, Mississippi.
A construction permit for a new FM radio station was issued by the Federal Communications Commission (FCC) for 95.3 MHz in Lumberton, Mississippi, in 1983. In those days, the 95.3 spot on the dial was reserved for Class A regional stations, with a maximum power of 3,000 watts.
In 1986, the station first signed on as WLUN. It was owned by the Stone-Lamar Broadcasting Services Corporation. WLUN's power of 3,000 watts was only a fraction of its current output. It had a limited coverage area, and was not audible in Gulfport or Biloxi.
On September 1, 1997, the station got FCC permission to greatly boost its power and height above average terrain (HAAT) to expand its coverage area to the Gulf Coast. The station increased its output to 100,000 watts and started broadcasting from a new 1,400-foot (430 m) tower, covering most of Southern Mississippi, including the Gulf Coast and parts of Alabama and Louisiana. It became modern-leaning adult contemporary outlet WLNF - "Live 95.3". The station achieved moderate success with the format and featured The Big Show with Scott Sands, Darren Kies and Virginia McGrane in mornings.
On March 19, 1999, WLNF dropped the AC format for a Top 40 (CHR) sound as "Power 95-3". The station was meant to pay homage to the old Power 108 WZKX and featured Crash Davis in mornings and market vet Patty Steele as Program Director and midday host. Later the station added the syndicated Bob & Sheri Show for morning drive time.
With heated competition against WXYK (105.9 The Monkey), Power 95-3 had trouble catching on with Gulf Coast listeners. On March 15, 2002, the station changed formats to Classic Rock as Z95.3. The call sign switched to WZNF.
The station immediately saw success with the format and was consistently #1 in morning ratings with the syndicated Walton & Johnson program. Other personalities on the station included Patty Steele in middays, Scott Bond doing afternoons and market vet Dr. Bob McCall on nights. The station saw a ratings decline after Walton & Johnson were replaced with John Boy & Billy, syndicated from Charlotte, North Carolina.
On April 1, 2014, after struggling in the ratings for a few years, Z95.3 changed formats back to CHR/Top 40 as 95-3 Gorilla, once again going up against WXYK 105.9 The Monkey.
95.3 Gorilla launched with 10,000 songs commercial free. The staff included Bo "Wildman" Walker in mornings, Kendall Taylor afternoons and Dakota Mendenhall at night.