Waboba is an international outdoor toy and sporting goods brand headquartered in Stockholm, Sweden with offices in Atlanta, Georgia and Guangzhou, China. Waboba is most known for its invention of balls that bounce on water, the high bouncing Moon ball, and the Wingman silicone flying disc. The company specializes in beach and backyard toys and games. The slogan used in advertising is Keep Life Fun. The name Waboba is a registered trademark and many of its products are internationally patented.
Waboba is short for WAter BOuncing BAll, named after the company's first invention.
In Sweden in the early 1980s, inventor Jan Von Heland got the idea of creating something that skips on water after throwing a Frisbee upside down and noticing it skims the surface of water much like skipping a rock. Over the years, he began to test different shapes, materials, and compositions until he discovered in 2002 that a ball could bounce more efficiently than other balls on water if it was soft and had a Lycra covering which enables easy flow separation at the hydrodynamic stagnation point. In 2004, Jan created the commercial concept for balls that bounce on water, and eventually patented what has become the Waboba Ball.
The ball is made of different types of polyurethane covered in Lycra, allowing it to bounce on water and float. Its patented design and durability gives Waboba its quality. To bounce the ball on the water, one must throw like skipping a rock. The ball bounces high on the water in between players when thrown at the right angle (overhand) with the right force. The ball does not bounce on land.
To date, there are 10 different types of Waboba balls (Pro, Extreme, Surf, Blast, Zoobers, Big Kahuna, Tides, Sol, Zag, and Fetch for dogs).
On April 1, 2016 Waboba was featured on The History Channels' Million Dollar Genius for Jan von Heland's invention of the ball that bounces on water. (Season 1, Episode 7 "Bigger is Better") 
The Waboba Water Bouncing Ball was first introduced in Sweden in 2005, where it was sold for two years before it was introduced to new markets in Europe, United States, and Australia in the summer of 2007. As of 2019, Waboba products are distributed in over 75 countries. 
An elastic ball that bounces on water, the Waboba water ball flattens like a pancake when it hits the water surface, increasing its lift and propelling it upward. When it hits the water at a shallow angle, it too creates a bowl-shaped depression. But because it is soft, the ball flattens into a disc-shape when it hits the surface and this allows it to aquaplane efficiently across the surface. And the angle of the bowl-shaped depression causes it to launch into the air where the ball regains its shape, making it look as if it has bounced. The process is remarkably similar to the way stones skip across water, even though they are denser than the liquid. A shallow impact with the water surface creates a bowl-shaped depression that launches the stone into the air as it leaves.