Ward Lock travel guides or Red Guides (1870s–1970s) were tourist guide books to the British Isles and continental Europe published by Ward, Lock & Co. of London.^[1] The firm proclaimed them "amusing and readable" and the "cheapest and most trustworthy guides."^[2] To other readers the books were promotional and "rarely critical."^[3] Compared to similar late 19th century series such as Methuen & Co.'s Little Guides, the Ward Lock guides emphasized "travel practicalities."^[4]

List of Ward Lock guides by geographic coverage

• Ward & Lock's Descriptive and Pictorial Guide to the Isle of Man, London: Ward, Lock, and Co., 1883, OL 19370678M
• Pictorial and Descriptive Guide to the Channel Islands. 1902.

Belgium

• Guide to Belgium, including the Ardennes and Luxemburg (5th ed.). London: Ward, Lock & Co. c. 1909.
• Handbook to Belgium and the Battlefields (7th ed.). London: Ward, Lock & Co. 1921. + Index

England

East Midlands region

• Nottingham and its Environs.^[2]
• Ward and Lock's Illustrated Guide to, and Popular History of Buxton, Matlock, Dovedale, Alton Towers, and the Peak District. 1880.

East of England region

• Pictorial and Descriptive Guide to Felixstowe. 1910.
• Pictorial and Descriptive Guide to Aldeburgh. 1911.

London region

• Pictorial Guide to London, London: Ward & Lock, 1879
  • 1901 ed.
  • Pictorial and Descriptive Guide to London and its Environs (28th ed.), London: Ward, Lock & Co., 1907 + Index
• Ward and Lock's Holiday Trips Round and About London. London: Ward, Lock & Co. c. 1880. + Index

North East England region

• Ward and Lock's Illustrated Guide to, and Popular History of Redcar, Saltburn-by-the-Sea, &c. 1883.

North West England region

• Southport and its Vicinity.^[2]
• Ward & Lock's (late Shaw's) Tourists' Picturesque Guide to Liverpool and its Environs (5th ed.). c. 1881.
• Ward and Lock's pictorial and historical guide to Furness Abbey, with excursions around Morecambe Bay. 1884.
• Pictorial and Descriptive Guide to the English Lake District (17th ed.), London: Ward, Lock, 1916, OL 14034359M

South East England region

• Brighton and its Suburbs.^[2]
• Pictorial and Descriptive Guide to the Isle of Wight (14th ed.).
• Windsor and its Castle.^[5]
• Pictorial and Descriptive Guide to Eastbourne, Beachy Head, Seaford, &c, London: Ward, Lock and Co., 1901, OL 17987498M
• Pictorial and Descriptive Guide to Brighton and Hove, the South Downs, Shoreham, Bramber, Lewes, Newhaven, Seaford, etc.: with routes for motorists and cyclists (6th ed.). 1908.
• Pictorial and Descriptive Guide to Broadstairs. 1910.
• Pictorial and Descriptive Guide to Canterbury. 1910.
• Pictorial and Descriptive Guide to Canterbury, Herne Bay, Whitstable and the Isle of Thanet, London: Ward, Lock & Co., 1920, OL 14034358M
• Pictorial and Descriptive Guide to Ramsgate, Broadstairs, Sandwich, Margate, Canterbury, and North-East Kent (7th ed.). c. 1922.

South West England region

• Exeter and South-East Devon.^[5]
• Guide to Exeter. London: Ward, Lock & Co. 1899.
• Pictorial and Descriptive Guide to Bideford, Clovelly, Hartland, Barnstaple, Ilfracombe and North-West Devon, London: Ward, Lock & Co., 1900, OL 17986428M
• Pictorial and Descriptive Guide to Plymouth, Stonehouse, Devonport, and South-West Devon. London: Ward, Lock & Co. c. 1901.
• Pictorial and Descriptive Guide to Falmouth. 1910.
• Pictorial and Descriptive Guide to Newquay and North Cornwall (9th ed.). 1927.
• Pictorial and Descriptive Guide to St Ives, Carbis Bay, Penzance, Land's End and the Isles of Scilly (11th ed.). 1927.
• Pictorial and Descriptive Guide to Penzance and West Cornwall (11th ed.). 1928.
• Ward, Lock and Company (1921), Pictorial and Descriptive Guide to Weymouth, Portland, Dorchester, Lulworth, Swanage, Sherborne, etc., London, OL 23367098M((citation)): CS1 maint: location missing publisher (link)
• Pictorial and Descriptive Guide to Falmouth, the Lizard, Truro, St. Austell, Fowey, and South Cornwall (7th ed.). c. 1922.
• Pictorial and Descriptive Guide to Ilfracombe, Barnstaple, Bideford, Woolacombe, and North-West Devon (10th ed.). c. 1922.

West Midlands (region)

• Birmingham and its Neighborhood.^[2]
• Ward and Lock's Pictorial Guide to Warwickshire. 1882.
• Ward & Lock's (Late Shaw's) Illustrated Guide to, and Popular History of Leamington & Warwick: with Excursions to Kenilworth, Stratford-on-Avon, and other Places in the Neighbourhood. Leamington: Thos. Simmons. 1888.
  • Illustrated Guide to, and Popular History of Leamington & Warwick: with excursions to Kenilworth, Stratford-on-Avon, and other places in the neighbourhood. c. 1891.
• Pictorial and Descriptive Guide to Royal Leamington Spa, Warwick, Guy's Cliff, Kenilworth, Stratford-upon-Avon, Coventry, the George Eliot country, etc. 1900.
• Pictorial and Descriptive Guide to Stratford-upon-Avon (3rd ed.). 1907.

Yorkshire and the Humber region

• Leeds and its Vicinity.^[2]
• Pictorial and Descriptive Guide to Harrogate. Ward, Lock & Bowden. 1894.
• Yorkshire coast from Hornsea to Redcar, including Bridlington, Filey, Scarborough, Robin Hood's Bay, Whitby, Saltburn. 1960.
• Bridlington, Flamborough, Filey, Scarborough, Hornsea. 1924.

France

• Riviera, Nice, Cannes, Mentone, Monte Carlo, Monaco, Hyères, Genoa, &c.^[5]
• Pictorial and Descriptive Guide to the Channel Islands: with short excursions to Brittany and Normandy. 1902.
• Guide to Paris and its Environs (7th ed.). Paris: W.H. Smith & Son. 1913.
• Handbook to Paris and its Environs (11th ed.). London: Ward, Lock & Co. c. 1922.

Ireland

• Belfast and its Neighborhood.^[5]
• Limerick, the Shannon, Kilkee, &c.^[2]
• Ward and Lock's Pictorial and Historical Guide to Cork and its Neighbourhood: With Excursions to Bantry, Glengarriff, Killarney, and Other Places in the South-West of Ireland. London: Ward, Lock, and Co. c. 1885.
• Pictorial and Descriptive Guide to Cork, Queenstown, the Blackwater, Glengariff, Killarney, and the south-west of Ireland (6th ed.). c. 1912.
• A Pictorial and Descriptive Guide to Dublin and the Wicklow tours, London: Ward, Lock and Company, 1919, OCLC 8105082, OL 23663882M

Italy

• Handbook to Rome and its Environs (3rd ed.). London: Ward, Lock & Co. 1929.

Netherlands

• Illustrated Guide to the Rhine. 1884.
• Guide to Holland (5th ed.). London: Ward, Lock & Co. 1909.
• Handbook to Holland (7th ed.). London: Ward, Lock & Co. 1921. + Index

Scotland

• Edinburgh and its Environs.^[2]
• Ward & Lock's (late Shaw's) Illustrated Guide to, and Popular History of Loch Lomond, the Trosachs, Loch Katrine, etc. 1880s.
• Ward & Lock's (late Shaw's) Illustrated Guide to, and Popular History of the land of Burns, including Ayr, Arran, and Dumfries. 1880s.
• Ward & Lock's Popular History of and Illustrated Guide to Perth, Dundee and other Interesting Places near the East Coast of Scotland. 1882.
• Ward, Lock & Co (1882). Eastern Highlands.
• Guide to Aberdeen, Deeside and Donside ... and the Moray Firth Coast. 1901.
• Pictorial and Descriptive Guide to Glasgow and the Clyde. 1915.
• Pictorial and Descriptive Guide to Oban, Fort William, the Caledonian Canal, Iona, Staffa, and the Western Highlands (5th ed.). c. 1917.

Switzerland

• Guide to Switzerland (6th ed.). London: Ward, Lock & Co. c. 1909.

Wales

• Ward and Lock's (late Shaw's) Illustrated Guide to and Popular History of North Wales. London: Ward, Lock & Co. c. 1884.
• Pictorial and Descriptive Guide to Bangor. 1910s.
• Pictorial and Descriptive Guide to Colwyn Bay. 1910s.
• Pictorial and Descriptive Guide to Llandudno. 1910s.
• Pictorial and Descriptive Guide to Rhyl. 1910s.
• New Pictorial and Descriptive Guide to Tenby, Pembroke, Carmarthen, and South Wales. 1912.
• Pictorial and Descriptive Guide to Cardiff and South Wales. c. 1917.
• North Wales (southern section): Aberystwyth, Towyn, Barmouth, Criccieth, Pwllheli, Llangollen, Snowdon, etc (13th ed.). 1959.