Top: Mansion House Hotel (left) and the City Plaza (right); middle: view of Downtown Watsonville; bottom: Fox Theatre (left), St. Patrick Church (center), and the Lettunich Building (right)
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Motto(s):
"Opportunity through diversity; unity through cooperation!"
Watsonville's land was first inhabited by an Ohlone nation of Indigenous Californians. This tribe settled along the Pajaro Dunes since the land was fertile and useful for the cultivation of their plants and animals.
Spanish era
In 1769, the Portolá expedition, the first Europeans to explore the area, arrived from the south, where soldiers described a big bird they saw near a large river. The story survived in the river's name, Rio del Pajaro (River of the Bird).
The Portolá expedition continued north through the area, camping at one of the lakes north of town for five nights, on October 10–14, 1769. Many of the expedition's soldiers had scurvy, so progress was slow. While the sick recuperated, scouts led by Sergeant Ortega looked for the best way forward. On the fifth day, Franciscan missionary Juan Crespi, traveling with the expedition, wrote in his diary, "This afternoon the explorers returned. The sergeant reported that he had gone ahead twelve leagues without getting any information of the harbor that we are looking for, and that he went to the foot of a high, white mountain range."[9]
During the October 10 march, the explorers first saw the Coast redwood tree (Spanish: palo colorado). A bronze plaque at Pinto Lake (now a city park) commemorates the event.[10] On October 15, the expedition continued to the northwest past today's community of Freedom, camping that night at Corralitos Lagoon.
The area became part of the Spanish colonial province of Las Californias, and in 1804 the northern part was split off to form Alta California. The area's pasture lands were assigned to the Spanish mission to the south, in Carmel.
When Mexico gained independence, it took possession of Alta California. The Spanish missions were secularized in the 1830s, and the future Watsonville area became Rancho Bolsa del Pajaro, a land grant made to Sebastian Rodríguez in 1837. Under Mexico's more liberal land-ownership laws, immigration to the area from Europe and the U.S. increased.
In 1833, Governor José Figueroa granted Rancho San Andrés to José Joaquín Castro, who came to California as part of the 1776 Anza Expedition and later became patriarch of a locally prominent Californio family. His son, Juan José Castro, built the Castro Adobe, the only two-story hacienda in the area at the time. Today, the adobe is owned by California State Parks and is undergoing restoration to serve as the Rancho San Andrés Castro Adobe State Historic Park.[11]
John H. Watson and D. S. Gregory laid out the town in 1852. The community was incorporated as the Town of Watsonville on or about March 30, 1868, named after Watson. It became the City of Watsonville about 1889. Voters adopted a charter in 1903.[12]
The Lettenich Building, built in 1914 by Bay Area architect W. H. Weeks
Watonsville's present city charter was adopted on February 16, 1960.[2]
In 1985, cannery workers in Watsonville went on strike for 18 months to protest a decrease in their wages and benefits. In the end, they won a new contract. The movement was led by primarily Latina women, and was noted as a historic labor rights win for the Mexicano/Chicano community.[18]
Geography
Aerial view of Watsonville (left) and the Pajaro River (right).
Watsonville is in the Monterey Bay area, at the southern end of Santa Cruz County.[19]
According to the United States Census Bureau, the city has an area of 6.8 square miles (18 km2), of which 6.7 square miles (17 km2) is land and 0.1 square miles (0.26 km2) is water.
Most of the coastal land adjacent to Watsonville is part of the Monterey Bay National Marine Sanctuary. Another protected natural resource is the Watsonville wetlands, a system of fresh water sloughs with open water and native vegetation that extend from the city to the ocean. The slough system is only one of a few remaining wetland areas of its kind in the California Coastal Region. Not only are the wetlands home to approximately nine species of fish and over 200 species of waterfowl, raptors and songbirds;[20][21] they are also a vital stop on the Pacific Flyway for thousands of migrating birds. In 1990, private and municipal organizations worked together to stop development and protect this resource.[22] The Watsonville Wetlands Watch was established at that time with the task of restoring and protecting the slough's natural habit.[23]
The National Weather Service cooperative station at the Watsonville Waterworks reports cool, relatively wet winters and mild, dry summers. Fog and low overcast is common in the night and morning, especially in the summer, when warmer air from inland areas mixes with the cool, moist air near Monterey Bay. Its Köppen classification is cool-summer mediterranean climate.[24]
January, normally the coldest month, has an average maximum of 59.9 °F (15.5 °C) and an average minimum of 38.5 °F (3.6 °C). September, normally the warmest month, has an average maximum of 73.2 °F (22.9 °C) and an average minimum of 51.7 °F (10.9 °C). There are an average of 4.9 days annually with highs of 90 °F (32 °C) or higher and an average of 13.5 days annually with lows of 32 °F (0 °C) or lower. Cool nights are common in the summer, due to the influence of chilly Monterey Bay. The record high temperature from the late 20th century onward was 106 °F (41 °C) on October 2, 1980. (An earlier June day has been recorded as 110 °F (43 °C).) The record low temperature from the late 20th century onward was 12 °F (−11 °C) on December 22, 1990, though a 2 °F (−17 °C) low was previously recorded.
Average annual rainfall is 22.42 inches (569 mm), with measurable precipitation falling on an average of 61 days each year. The wettest year on record was 1983, with 48.35 inches (1,228 mm), and the driest was 1976, with 10.66 inches (271 mm). The most rainfall in one month was 15.99 inches (406 mm) in February 1998. The most rainfall in 24 hours was 5.93 inches (151 mm) on February 14, 2000. Although significant snowfall occurs several times a year on the higher mountains nearby, measurable snowfall is a rarity along Monterey Bay.[25] On February 26, 2011, there was slight snowfall in Watsonville, but there was so little snow that it could not be measured.
The 2010 United States Census[28] reported that Watsonville had a population of 51,199. The population density was 7,547.7 inhabitants per square mile (2,914.2/km2). The racial makeup of Watsonville was 22,399 (43.7%) White, 358 (0.7%) African American, 629 (1.2%) Native American, 1,664 (3.3%) Asian, 40 (0.1%) Pacific Islander, 23,844 (46.6%) from other races, and 2,265 (4.4%) from two or more races. Hispanic or Latino of any race were 41,656 persons (81.4%).
The Census reported that 50,671 people (99.0% of the population) lived in households, 322 (0.6%) lived in non-institutionalized group quarters, and 206 (0.4%) were institutionalized.
There were 13,528 households, out of which 7,130 (52.7%) had children under the age of 18 living in them, 7,231 (53.5%) were opposite-sex married couples living together, 2,375 (17.6%) had a female householder with no husband present, 903 (6.7%) had a male householder with no wife present. There were 890 (6.6%) unmarried opposite-sex partnerships, and 107 (0.8%) same-sex married couples or partnerships. 2,466 households (18.2%) were made up of individuals, and 1,213 (9.0%) had someone living alone who was 65 years of age or older. The average household size was 3.75. There were 10,509 families (77.7% of all households); the average family size was 4.17.
The population was spread out, with 16,111 people (31.5%) under the age of 18, 6,001 people (11.7%) aged 18 to 24, 14,834 people (29.0%) aged 25 to 44, 10,014 people (19.6%) aged 45 to 64, and 4,239 people (8.3%) who were 65 years of age or older. The median age was 29.2 years. For every 100 females, there were 99.2 males. For every 100 females age 18 and over, there were 98.2 males.
There were 14,089 housing units at an average density of 2,077.0 per square mile (801.9/km2), of which 5,957 (44.0%) were owner-occupied, and 7,571 (56.0%) were occupied by renters. The homeowner vacancy rate was 1.9%; the rental vacancy rate was 2.5%. 21,365 people (41.7% of the population) lived in owner-occupied housing units and 29,306 people (57.2%) lived in rental housing units.
Warehouse in Watsonville
As reported by the 2007-2011 American Community Survey, the median income for a household in the city was $46,073, and the median income for a family was $49,550. Male full-time year-round workers had a median income of $31,758 versus $31,155 for females. The per capita income for the city was $16,407. About 18.6% of families and 20.4% of the population were below the poverty line, including 27.6% of those under age 18 and 15.6% of those age 65 or over. Therefore, although the median household income did rise significantly between 2000 and 2010 (unadjusted for inflation), the percentage of city residents experiencing poverty rose at a faster rate.
2000
Watsonville Plaza, located downtown, was laid out in the 1850s.
As of the census[29] of 2000, there were 44,265 people, 11,381 households, and 8,865 families residing in the city. The population density was 6,969.4 inhabitants per square mile (2,690.9/km2). There were 11,695 housing units at an average density of 1,841.3 per square mile (710.9/km2). The racial makeup of the city was 43.00% White, 0.75% African American, 1.74% Native American, 3.29% Asian, 0.12% Pacific Islander, 45.92% from other races, and 5.18% from two or more races. Hispanic or Latino of any race were 75.12% of the population, with the majority of these being of Mexican origin.
Watsonville also has an Asian-American presence consisting of Chinese, Japanese and Filipinos despite the fact that the percentage of city residents of Asian descent has dropped since 1960. The Chinese, Japanese and Filipinos had residential sections and opened many businesses to serve their customer base in town during the mid 20th century. The history of East Asians in Watsonville dates back to the late 19th century and are involved in the local agricultural industry. It is presumed that as a result of Japanese-American internment during WWII, local farm companies began to attract Mexican migrant labor to the area in higher numbers and the town's racial-ethnic composition became more Hispanic in the 1980s and 1990s. [citation needed] There was also medium-sized Sikh population in Watsonville during the late 1990s to early 2000s that were involved mostly in the trucking industry, but most have moved away to the Central Valley for cheaper housing.[citation needed]
There were 11,381 households, out of which 49.2% had children under the age of 18 living with them, 56.3% were married couples living together, 16.4% had a female householder with no husband present, and 22.1% were non-families. 17.6% of all households were made up of individuals, and 9.0% had someone living alone who was 65 years of age or older. The average household size was 3.84 and the average family size was 4.26.
In the city, the population was spread out, with 34.0% under the age of 18, 11.8% from 18 to 24, 30.5% from 25 to 44, 15.1% from 45 to 64, and 8.6% who were 65 years of age or older. The median age was 27 years. For every 100 females, there were 101.0 males. For every 100 females age 18 and over, there were 100.4 males.
The median income for a household in the city was $37,617, and the median income for a family was $40,293. Males had a median income of $26,701 versus $22,225 for females. The per capita income for the city was $13,205. About 15.4% of families and 19.1% of the population were below the poverty line, including 23.8% of those under age 18 and 8.8% of those age 65 or over.
Watsonville is known for producing crops and goods in the agricultural business along the Northern Pacific Coast. Its economy depends on its agro-business market and on distributing crops to different parts of the world. Crops fundamental to the economy include strawberries, cauliflower, broccoli, lettuce, natural plants, and raspberries. Companies such as Driscoll's and California Giant spend around $280 million every year to processing and transport fresh food to cities in the area, such as San Jose, Castroville, and Santa Cruz, where the numbers of these fruits and vegetables do not meet the demand. The city ranks among the most important U.S. farming cities for its agro-business market.[31]
Shops of West Lake Ave
Watsonville is the nation's 21st-largest city in which Latino workers are 75% of the total population.[32]
According to the City of Watsonville's 2019 Comprehensive Annual Financial Report,[33] the city's top employers are:
#
Employer
# of Employees
1
Pajaro Valley Unified School District
4,108
2
Monterey Mushrooms Inc.
870
3
Watsonville Community Hospital
591
4
Granite Construction
557
5
Lakeside Organic Gardens LLC
450
6
City of Watsonville
427
7
Salud Para La Gente
422
8
S Martinelli & Co.
290
9
Fox Factory
265
10
West Marine Products
247
Parks and recreation
Watsonville maintains 28 parks, including a skate park, indoor soccer field, lake with boat rentals and RV camping, BBQ areas, handball courts, an art gallery, tennis courts, and volleyball courts.[34] It also provides a wide variety of recreational opportunities, including hiking, boating, sports, bird-watching, and beach access.
Watsonville Plaza, in the heart of downtown.
Watsonville Wetlands
There are hiking trails throughout the city, and a nature center provides an intimate view of The Watsonville Wetlands.[35][36]
There are several trailheads in the city that provide access to the Pajaro River and its tributaries via The Pajaro River Levee Trail Park. The levee trails are a popular spot for walking, running, and biking. In 2010, the City of Watsonville received a $424,000 grant to create a public access point to the Pajaro River for canoes and kayaks, including a parking lot, trail and public restroom.[37][38]
Pinto Lake
The city operates one of two parks at Pinto Lake, which includes a small watercraft launch ramp, group picnic areas, an RV park, a baseball field, volleyball, children's playground, boat rentals, fishing, and bird watching. Because Pinto Lake often turns a thick green due to different types of algae, the city prohibits the eating of fish caught in Pinto Lake.[39] The second park at Pinto Lake is operated by the County of Santa Cruz and includes nature trails, disc golf, sports fields, and the Monterey Bay Center of the California Conservation Corps.[40]
Pajaro Dunes
The Pajaro Dunes area of Watsonville attracts tourists to its high-end beachfront condos and timeshares.
Culture
Watsonville Strawberry Festival
Watsonville is home to the annual Strawberry Festival, which includes a wide variety of strawberry-based foods, live music, vendors, and rides.[41]
Near the end of every summer, the Santa Cruz County Fair draws visitors from across and outside the county to its attractions, including rides, food, art exhibits, flower exhibits, pony rides, petting zoos, dog shows, and live music performances.[42]
The Santa Cruz County Fairgrounds host a number of other events, including car races at the Ocean Speedway, dog training programs, wedding receptions, the annual Santa Cruz County Science Fair, and the Scottish Renaissance Festival.[43] The fairgrounds also host concerts and trade shows.[44] Notable past performers include Whitesnake, Dio, and Joan Jett.[45]
Government
Watsonville City Hall
Watsonville uses the council–manager government model. The city is divided into seven districts, each of which elects a representative to the city council.[46] The mayor is not elected; the office rotates annually in December.[46] As of 2023[update], the mayor is Vanessa Quiroz-Carter. [47]
Watsonville Municipal Airport
Watsonville became a sanctuary city on April 11, 2017.[48]
Watsonville's overall crime index is 24.1% lower than Santa Cruz's, 15.4% lower than Salinas's, and 38.4% higher than Gilroy's.[4][49][50]
Most charter schools in Watsonville are under the jurisdiction of the Pajaro Valley Unified School District. They include Diamond Technology Institute, Alianza Charter School, Linscott Charter School, Pacific Coast Charter School, Watsonville Charter School of the Arts, and Ceiba College Preparatory Academy, with the exception of Watsonville Prep School, a proposed TK-8 charter school operated which is operated by Navigator Schools.
Private schools in the city include Green Valley Christian School, Moreland Notre Dame, Monte Vista Christian, Mount Madonna School, Potter's House Community Christian School, St. Francis Central Coast Catholic High School, and Salesian Elementary and Junior High Schools.
Media
Watsonville and the surrounding area is served by the local newspaper, The Pajaronian. KQET operates in Watsonville as a simulcast of the Bay Areas's KQED.
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