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"What If"
Single by Jason Derulo
from the album Jason Derulo
ReleasedAugust 9, 2010
Genre
Length3:22
Label
Songwriter(s)
Producer(s)J. R. Rotem
Jason Derulo singles chronology
"Ridin' Solo"
(2010) 		"What If"
(2010) 		"The Sky's the Limit"
(2010)

"What If" is the fourth single released by American singer Jason Derulo on his self-titled debut album. The single was first released in the UK on July 26, 2010, where it peaked at number 12, marking Derulo's fourth consecutive top-20 hit in the country.

Chart performance

"What If" debuted on the UK Singles Chart at number 40 on July 17, 2010, following the release of the accompanying music video. The single also charted at number 18 on the UK R&B Chart that same week. The following week, the single rose 21 places to number 19, marking Derulo's fourth top-20 single in the UK. Then the following week it rose again to number 12, marking Derulo's fourth top-15 single in the UK. On the same week it rose to number 5 on the UK R&B Chart, marking his fourth top five on the R&B Chart hit member 27, 2010, "What If" debuted at number 76 on the Billboard Hot 100.[2]

Music video

The music video premiered on July 12, 2010, on the music channel program The Official UK Top 40. It was revealed later that week that Ethan Lader was the director for the video.[3] The plot of the video appears to have been inspired by the movie The Butterfly Effect.[opinion]

The music video begins with Derulo and his girlfriend (actress Laura Alexandra Grau) moving in together, Derulo takes a diamond engagement ring out of the nightstand and puts it in his pocket as she comes into the room. She leaves to get the last box from the moving truck. While walking across the street, a Camry driver who is distracted by texting nearly hits her. Derulo, hearing the skid from the car, runs from the house and towards her to push her out of the way of the car. As he reaches her, the video freezes. A clock on the nightstand begins to tick slower until it eventually stops, then begins going backwards. Time begins to go in reverse, Derulo and his girlfriend's relationship is shown as if the video is being rewound. When the video shows their first meeting, time begins to go forward again. This time, as he walks past her, he does not stop and talk to her. He looks back at her before he continues walking. She disappears from his memories and from a picture. The video ends back on the street, as the car is about to hit his girlfriend, she disappears as does the moving truck and the car continues moving.[4]

Track listings

  1. "What If" – 3:22
  2. "What If" (Wideboys radio edit) – 3:20
  1. "What If" (album version) – 3:22
  2. "What If" (Wideboys radio edit) – 3:20
  3. "What If" (Wideboys club mix 5) – 5:50
  4. "What If" (Electric Allstars mix) – 3:20
  5. "What If" (music video) – 4:15

Charts and certifications

References

  1. ^ "Jason Derulo: 'What If'". Digital Spy. July 26, 2010.
  2. ^ a b "Jason Derulo Chart History (Hot 100)". Billboard.
  3. ^ "Music Video: Jason Derulo – What If". TheNext2Shine. Retrieved July 12, 2010.
  4. ^ "Jason Derulo - What if (OFFICIAL)". YouTube.
  5. ^ "Jason Derulo – What If". ARIA Top 50 Singles.
  6. ^ "Jason Derulo – What If" (in German). Ö3 Austria Top 40. Retrieved February 23, 2011.
  7. ^ "Jason Derulo – What If" (in Dutch). Ultratip.
  8. ^ "Jason Derulo – Chart Search" Billboard European Hot 100 Singles for Jason Derulo.[dead link]
  9. ^ "Jason Derulo – What If" (in German). GfK Entertainment charts. Retrieved January 29, 2020.
  10. ^ "The Irish Charts – Search Results – What If". Irish Singles Chart. Retrieved January 29, 2020.
  11. ^ "Nederlandse Top 40 – week 3, 2011" (in Dutch). Dutch Top 40. Retrieved June 23, 2021.
  12. ^ "Jason Derulo – What If". Top 40 Singles.
  13. ^ "Official Singles Chart Top 100". Official Charts Company.
  14. ^ "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company.
  15. ^ "Jason Derulo Chart History (Pop Songs)". Billboard.
  16. ^ "British single certifications – Jason Derulo – What If". British Phonographic Industry. Retrieved December 11, 2020.
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