| "Who Run It" | ||||
|---|---|---|---|---|
| Single by Three 6 Mafia | ||||
| from the album When the Smoke Clears: Sixty 6, Sixty 1 and Three 6 Mafia Presents: Hypnotize Camp Posse | ||||
| Released | January 24, 2000 | |||
| Recorded | 1999 | |||
| Studio | Hypnotize Minds | |||
| Genre | Hip hop | |||
| Length | 4:11 | |||
| Label | Loud | |||
| Songwriter(s) | Paul Beauregard, Darnell Carlton, Robert Cooper, Ricky Dunigan, Jordan Houston, Lola Mitchell | |||
| Producer(s) | DJ Paul, Juicy J | |||
| Three 6 Mafia singles chronology | ||||
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"Who Run It" is a song by hip hop group Three 6 Mafia, released as the lead single from their fourth studio album When the Smoke Clears: Sixty 6, Sixty 1. The song is a posse cut, featuring a verse from every group member. The song peaked at number 12 on the Bubbling Under R&B/Hip-Hop Singles chart.[1]
The song originally had a different instrumental; Three 6 Mafia member DJ Paul stated that the original had "keys and scary music in it", but remixed the beat one night.[2] He played the new version on the group's tour bus to an overwhelmingly positive reception. The track on Three 6 Mafia Presents: Hypnotize Camp Posse has more instrumental after the final verse, which makes it slightly longer than the one on When the Smoke Clears: Sixty 6, Sixty 1.
The music video for the single features the group rapping in a Cadillac Escalade and driving around Memphis, as each member is introduced along with their respective verse. Juicy J states that the group was "high as hell" during filming, and feared that he would fall off of the car.[3]
On March 16, 2018, G Herbo made an appearance on the K-104 radio station, and freestyled over the "Who Run It" instrumental. The freestyle soon went viral, and G Herbo released a full remix of the song on March 22, at the request of Drake.[4] It has since inspired a popular freestyle challenge, spawning remixes from several rappers including ASAP Rocky, 21 Savage, Chief Keef, Cupcakke, Dave East, Lil Uzi Vert, Lil Yachty, Trippie Redd, and Young M.A.[5] Original Three 6 Mafia members DJ Paul and Juicy J also released their own remixes.[6][7]