Whopper Sacrifice was an advertising campaign by Burger King which was launched in January 2009.[1][2] After unfriending 10 people on Facebook, people were eligible for a free Whopper by Burger King. Apparently, Burger King told them that they were worth “1/10th of a Whopper”. The app was disabled by Facebook.[3] The campaign was developed by Crispin Porter + Bogusky.[4][5]

References

  1. ^ Wortham, Jenna (2009-01-15). "'Whopper Sacrifice' De-Friended on Facebook". Bits Blog. Archived from the original on 2021-05-15. Retrieved 2022-02-26.
  2. ^ "Does Burger King's Facebook 'Whopper Sacrifice' Go Too Far?". CBS News. Retrieved 2022-02-26.
  3. ^ McCarthy, Caroline. "Delete 10 Facebook friends, get a free Whopper". CNET. Archived from the original on 2022-02-26. Retrieved 2022-02-26.
  4. ^ Beverland, Michael (2018). Brand management co-creating meaningful brands. Los Angeles: SAGE. ISBN 1-4739-5198-4. OCLC 1021174921.
  5. ^ Bergh, Joeri van den (2011). How cool brands stay hot : branding to generation Y. Mattias Behrer. London: Kogan Page. ISBN 978-0-7494-6251-2. OCLC 707822164. Archived from the original on 2023-07-03. Retrieved 2022-02-26.

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