The result was delete. Courcelles 09:13, 23 July 2011 (UTC)[reply]
Contested PROD. Original reason for PROD was "This is a neologism with no encyclopaedic value." PROD was removed with the reasoning "Though it may seem as neologism, it's a campaign, and quite notable." In response, I would ask, who has defined the notability of this term? What is it a campaign towards? Where are the references to show that this has any enduring value beyond the last 6 months or so? – PeeJay 12:47, 16 July 2011 (UTC)[reply]