This is an explanatory essay about Wikipedia:Biographies of living persons § Subjects notable only for one event. This page provides additional information about concepts in the page(s) it supplements. This page is not one of Wikipedia's policies or guidelines as it has not been thoroughly vetted by the community.

Shortcuts WP:LOWPROFILE WP:LOWKEY WP:WIALPI WP:LPI

This page in a nutshell: A low-profile individual is a person, usually notable for only one event, who has not sought public attention.

What (or who) is a low-profile individual? The term (and non-public figure in both previous and subsequent revisions) is used in Wikipedia:Biographies of living persons § Subjects notable only for one event (WP:BLP1E), and often misapplied in deletion discussions. A low-profile individual is someone who has been covered in reliable sources without seeking such attention, often as part of their connection with a single event. Persons who actively seek out media attention are not low-profile, regardless of whether or not they are notable.

Media attention

• High-profile: Has given one or more scheduled interviews to a notable publication, website, podcast, or television or radio program, as a "media personality" (a.k.a. "public face" or "big name"), a self-described "expert", or some other ostensibly (or would-be) notable commentator. Need not be a "household name", simply self-promotional. May ostensibly represent an employer or other group, but is clearly self-representing as well.
• Low-profile: May have appeared on or been featured on such a show without their consent – e.g. "ambush journalism". May have been quoted or even profiled in a local or special-interest newspaper, website, magazine or other publication. May have been interviewed by a major news source as a "mouthpiece" – i.e., as part of their job as a spokesperson for an employer, representing that party not themselves.

Promotional activities

• High-profile: Has voluntarily participated in self-publicity activities, such as press conferences, promotional appearances, book signings, and the like; and/or has participated in an attention-seeking manner in publicity for some other concern, such as a cause, election campaign or commercial endorsee.
• Low-profile: Has not participated in such activities. May have engaged in some major media/press activity or public speaking as a simple, non-self-promotional spokesperson employee for a company/organization. Might engage in local boosterism, e.g. about a municipal issue.

Appearances and performances

• High-profile: Has appeared as a featured performer or speaker for a publicly advertised event at which admission was collected and/or which garnered significant independent, non-local coverage. May have produced publications (books, DVDs, etc.) or events that at least in part are designed (successfully or not) to self-promote and to attract favorable public attention.
• Low-profile: Has appeared as a featured performer or speaker for a limited group, such as a professional or religious organization, or a local sporting, fundraising or activism event. May have fulfilled non-self-promotional functions based on experience or special knowledge, such as being an expert witness in a legal case. May have authored non-self-promotional publications, such as books or refereed journal articles on scientific, technical, historical, etc., topics.

Eminence

• High-profile: Has sought or holds a position of pre-eminence, power, or authority in a field of research, a sport, a business market, a political sphere, or other area of human endeavor, usually at more than a locally-significant level. Such a position does not necessarily convey notability, but is evidence of projection of self-identity into the public consciousness.
• Low-profile: Does not use occupational or other position(s) for public projection of self-worth (above the level normally expected within the field in question – academia, like business and politics, can be quite competitive). Such a person may be notable anyway yet still low-profile (e.g., if generally acknowledged to be a preeminent authority in a particular field, or a CEO of a notable but not market-dominant company, etc., but not particularly self-promotional).

Behavior pattern and activity level

• High-profile: As of the writing (or review/editing) of the article (or as of the article subject's death) is (or was) engaged in high-profile activity, as described above, with or without a lifelong history of such activities. Or was engaged in high-profile activity as a lifelong endeavor, but is now (or at the end was) attempting to be low-profile. Typically notable or would-be notable for roles of various levels of importance in more than a single major event, or for a major role in one major event.
• Low-profile: Has always avoided high-profile activity. Or may have attempted to maintain a high profile unsuccessfully in the past, or successfully for a limited time (and may be notable as a result of either), but has demonstrated a consistent pattern of low-profile activity since then. Often allegedly notable only for a minor role in one major event, or for a recurring major role in a series of minor events.

High- and low-profile status can change over time. For example, Cait O'Riordan was high-profile as a member of The Pogues, a popular band; low-profile during a period of working behind the scenes in the music industry for many years; and now arguably high-profile again, having become a touring musician (i.e. a "public face") once more.

• WP:IPSOFACTO – Individuals may be ipso facto notable despite absence of significant coverage.