William Kaye Estes
|Born||June 17, 1919|
|Died||August 17, 2011(aged 92)|
|Alma mater||University of Minnesota|
|Known for||Stimulus sampling theory, Mathematical Psychology|
|Thesis||An Experimental Study of Punishment (1943)|
|Doctoral advisor||B. F. Skinner|
|Influenced||Association for Psychological Science|
William Kaye Estes (June 17, 1919 – August 17, 2011) was an American psychologist. A Review of General Psychology survey, published in 2002, ranked Estes as the 77th most cited psychologist of the 20th century. In order to develop a statistical explanation for the learning phenomena, William Kaye Estes developed the Stimulus Sampling Theory in 1950 which suggested that a stimulus-response association is learned on a single trial; however, the learning process is continuous and consists of the accumulation of distinct stimulus-response pairings.
As an undergraduate, Estes was a student of Richard M. Elliott at the University of Minnesota. As a graduate student he stayed at the University of Minnesota, and worked under B. F. Skinner, with whom he developed the conditioned suppression paradigm (Estes & Skinner, 1941).
After receiving his doctorate, Estes joined Skinner on the faculty of Indiana University. After Estes got out of the U. S. Army at the end of World War II, he established his reputation as one of the originators of mathematical learning theory. Estes went from Indiana University to Stanford University, to Rockefeller University in New York, and finally to Harvard University. While teaching at Harvard University, Estes contributed as an instituting first editor of the Psychological Science for the Association for Psychological Science. He was also editor of Psychological Review from 1977 to 1982 
After retiring from Harvard, Estes returned to Bloomington, Indiana, where he remained active in academics to become professor emeritus at his original academic home department.
One of Estes' most famous contributions to learning theory was stimulus-sampling theory, which conceives of learning as establishing associations to hypothetical stimulus elements that are randomly drawn from a pool of elements that characterize a particular learning situation. This theory predicted probability matching, which has been found in a wide range of tasks for many different organisms.
Estes has had a major influence on theories of learning and memory, both in his own theorizing and in the theories of his many students and collaborators. In honor of his impact within the field of psychology, Estes received the National Medal of Science on December 16, 1997, from President Bill Clinton.
Estes proposed a model of learning that he called Stimulus Sampling Theory (SST). SST is a probabilistic model that provides a statistical explanation of how we learn a stimulus-response association in a single trial, but require more stimulus-response repetitions to build an evident unit of learning. Stimulus-sampling models aid at least two functions. One is to make experimental predictions for situations in which the stimulus elements are controlled, in part at least, by the experimenter. The stimulus-sampling theory also aids as a heuristic device for discovering effective truisms about changes in response probabilities. The general theory of stimulus-sampling assumes the existence of a population of discrete stimulus elements and hypothesizes that an entity draws a sample from this population on each trial of a learning experiment. All stimulus-response theories have stimuli that are "connected" or "conditioned" to possible responses of the entity. A natural extension of SST theory provides explanations of discrimination, generalization, temporal processes, and even motivational phenomena.
The "folding-in" technique used in classrooms today is derived from the stimulus sampling theory. An example of the folding-in procedure is a student reviewing ten flash cards (seven known, three unknown) and working through them till the student learns the ten cards 100%. After learning the ten cards, the student then replaces the three originally unknown cards with three more unknown cards. This drill is used to promote acquisition and fluency, and studies have shown that drill is extremely effective in teaching a wide range of responses.