Winn-Dixie is known for its private label Chek brand soft drinks, which are produced in over 20 different flavors plus diet and caffeine-free varieties—one of the widest assortments. Winn-Dixie has been known as "The Beef People" throughout its lifetime. In its advertising and print media, Winn-Dixie used slogans such as “We’re Right For You” starting in 1982, “America’s Supermarket” from 1985 until 2001, “The Real Deal” from 2001 to 2004, and since 2018, “It’s a Winn Win!” Winn-Dixie has also been known for its use of the brand promises of "Fresh Checked Every Day" for its Jacksonville, Florida locations, "Getting Better All The Time" in its locations in Central Florida, "El Sabor De Tu País", or "The Flavor Of Your Country", in its Miami area stores, and "Local Flavor Since 1956" in its Louisiana area stores.
Winn-Dixie was listed in the S&P 500 and had been traded on the New York Stock Exchange under the ticker symbol "WIN" since February 18, 1952, prior to filing for Chapter 11 bankruptcy in 2005. The company was traded under the symbol "WINN" on the NASDAQ before its purchase. The bankruptcy left the chain with fewer stores than it had in the late 1960s.
On December 19, 2011, BI-LO, another Southeastern supermarket chain, announced plans to purchase Winn-Dixie. On March 9, 2012, Winn-Dixie became a wholly owned subsidiary of Southeastern Grocers, and Winn-Dixie's ticker symbol was removed from the NASDAQ.[3] Southeastern Grocers announced at the time of acquisition that the merged company would be based at Winn-Dixie's headquarters in Jacksonville. BI-LO had previously been based in Greenville, South Carolina. In 2015, Bi-Lo Holdings changed its name to Southeastern Grocers and remained in Jacksonville. On August 16, 2023, it was announced that Aldi Süd would acquire 400 Winn-Dixie and Harvey's Supermarket stores and convert some of them to the Aldi banner by the beginning of 2024. The 28 Fresco y Mas stores and four stand-alone pharmacies were not part of the agreement with Aldi. The company as a whole will be sold to a new investor group, Fresco Retail Group, LLC.
Winn-Dixie was founded and built up by William Milton Davis and his sons Artemus Darius Davis, James Elsworth Davis, Milton Austin Davis and Tine Wayne Davis. William Davis started in business in Burley, Idaho, where he bought a general store in 1914 that he later renamed Davis Mercantile. As was common then, he sold most goods on credit. The advent of cash-only grocery stores in the 1920s hurt Davis's business as the new stores offered lower prices and larger selections.[4]
In 1925, William Davis borrowed $10,000 from his father and moved to Miami, Florida, where he purchased the Rockmoor Grocery. In 1927, the company was renamed Table Supply, and four more stores were opened. In 1931, the Davis family bought the Lively Stores chain for $10,000, to create a chain of 33 Table Supply stores across Florida from Miami to Tampa. William Milton Davis died in 1934, leaving his four sons in charge of the company.[5]
In 1939, the Davis brothers bought 51 percent of Winn & Lovett, a chain of 73 stores. In 1944, the brothers bought the remainder of Winn & Lovett and merged the two chains under the Winn & Lovett name. The company headquarters moved to Jacksonville. Winn & Lovett purchased the Steiden Stores chain of 31 stores in Kentucky in 1945 as well as Margaret Ann Stores, with 46 stores in Florida, in 1949. In 1952, Winn & Lovett became the first industrial corporation based in Florida to be listed on the New York Stock Exchange (NYSE).[5]
Acquisitions
Winn & Lovett continued to grow by acquiring other chains. Penney Stores in Mississippi, Ballentine Stores and Eden Stores in South Carolina were all acquired in 1955. Winn & Lovett also bought the 117-store Dixie Home chain, and they changed its name to Winn-Dixie.
In 1956, Winn-Dixie bought Ketner-Milner Stores in North Carolina, H. G. Hill Stores in Louisiana and Mississippi, as well as King Stores in Georgia.
In 1967, Winn-Dixie bought the City Markets chain in the Bahamas, effectively extending their reach into the Caribbean. Operating 12 stores through its domestic subsidiary, W-D (Bahamas) Limited's competitors included the domestic Super Value Food Stores and Grand Union's own Caribbean operations until it sold the chain to Bahamian investors in 2006.[5][6]
In 1976, Winn-Dixie purchased the Buddies Supermarket chain,[7] based in Fort Worth, Texas, expanding the Winn-Dixie moniker into Texas, Oklahoma, and New Mexico.
In 1995, Winn-Dixie expanded with the purchase of the Cincinnati-based Thriftway Food Drug.[8] In 2000, it acquired Jitney Jungle.[9][10]
Involvements
Although Winn-Dixie Stores (and its predecessor Winn & Lovett) has been publicly traded since 1952, the Davis family has always maintained control of the corporation. As of February 2005, when the company entered bankruptcy, the heirs of William Milton Davis still held about 35 percent of Winn-Dixie stock.[11]
The Davis brothers endowed the Stetson University School of Business Administration with a building, Davis Hall, which was dedicated in 1967. On the dedicatory plaque inside the building, below the names of the donors, was the inscription, "Learn management that you may produce or distribute goods and services to improve the living for the people and produce a good return on invested capital for investors."[12]
In the 1990s, Winn-Dixie gave a generous contribution to the Boy Scouts of America of the Central Florida Council, resulting in the renaming of Camp La-No-Che to Winn-Dixie Scout Reservation. However, when Winn-Dixie encountered financial difficulties and could not sustain its promised contribution, it released Central Florida Council from its obligation to retain the name, which has since been changed.
Winn-Dixie Stores closed all 76 stores it operated in Texas and Oklahoma at the end of its 2002 fiscal year ending on June 26. In April 2004, Winn-Dixie announced the closure of 156 stores, including all 111 stores located in the Midwest. Included were over 20 stores that had operated under the Thriftway name in and around Cincinnati purchased by Winn-Dixie in 1995. Another 40 stores in the Atlanta area were converted to the Save Rite Grocery Warehouse brand, as an alternative to store closure.[14] Later that year in October, the company sold 10 stores in North Carolina and Virginia to Salisbury-based Food Lion, with the stores in Clarksville, Danville, Martinsville, South Hill, Stanleytown, and Elizabethtown converting to the Food Lion name.[15]
SaveRite
Winn-Dixie discontinued its use of the name SaveRite in 2011.[16]
2005 bankruptcy
On February 22, 2005, Winn-Dixie filed for bankruptcy. On June 21, it announced the sale or closure of 326 stores. As part of the restructuring, the company pulled out of the Carolinas, Tennessee, Texas, and Virginia. Once the restructuring was completed, Winn-Dixie's footprint was reduced to the Bahamas, and five of the Deep South states—almost all of Florida and Alabama, the southeastern half of Louisiana, the southeast corner of Mississippi, and the southwest and coastal corners of Georgia. With the closures, Winn-Dixie now had fewer stores than it had in the 1950s.
On February 28, 2006, it was announced that 35 more stores were to be sold or closed within the coming months, with the Central and South Florida areas being the most affected. On March 31, 2006, it was announced that the chain would sell its 12 Bahamian locations, which had been operated by a wholly owned subsidiary, W-D Limited, under the names City Market and Winn-Dixie.[17]
On June 29, 2006, Winn-Dixie announced that it had filed a plan of reorganization with the U.S. Bankruptcy Court for the Middle District of Florida. The company emerged from Chapter 11 protection on November 21, 2006, in a much stronger financial position.[18] Upon emerging from bankruptcy in 2006, Winn-Dixie made great strides toward success which included a steadfast effort to modernize its existing store base while focusing on new locations for the future.
On December 19, 2011, Winn-Dixie agreed to be sold to BI-LO for $530 million.[19] As part of the deal, Winn-Dixie became a subsidiary of BI-LO although its stores would continue to operate under the Winn-Dixie name.
As of March 9, 2012, Winn-Dixie became part of Bi-Lo Holdings, the parent company of both BI-LO and Winn-Dixie, ending 67 years of Davis family ownership. The combined company operates 750 stores in seven southeastern states, employing approximately 63,000 team members. The merged company is based at Winn-Dixie's headquarters in Jacksonville.
On October 8, 2013, all remaining Sweetbay Supermarket locations were rebranded as Winn-Dixie. Bi-Lo Holdings changed its name to Southeastern Grocers in 2015.
In May 2017, Southeastern Grocers announced the closing of eight Winn-Dixie stores as part of a corporate-wide closure of 23 locations along with the elimination of some department lead roles at stores.[20][21][22][23] In July 2017, it was announced that Southeastern Grocers would debut the Harveys brand in the Central and West Florida markets with the conversion of 7 Winn-Dixie stores.[24] In October 2017, Southeastern announced that 3 more West Florida Winn-Dixie stores would be converted to the Harveys brand as well as converting an additional 5 South Florida stores to Fresco y Más in November 2017.[25]
2018 bankruptcy and beyond
In February 2018, it was announced that Southeastern Grocers was selling eight Winn-Dixie locations in south Louisiana to Texas-based, Brookshire Grocery Company as well as an additional three Mississippi and four New Orleans market locations to Baton Rouge-based, Shoppers Value Foods.[26][27]
On March 15, 2018, Southeastern Grocers announced they would file a plan of reorganization under Chapter 11 by the end of March. According to the company, the restructuring would decrease overall debt levels by over $500 million. Under this plan, 35 Winn-Dixie stores would close, along with an additional 59 stores across the BI-LO, Harveys, and Fresco y Más brands.[28][29]
On March 22, 2018, it was announced that the Orange Beach, Alabama Winn-Dixie location was being sold to Rouses Markets.[30] On March 28, 2018, Southeastern agreed to sell three Winn-Dixie stores in northeast Alabama to wholesaler Mitchell Grocery Corp on behalf of two of its current customers, Johnson's Giant Foods and The D'Alessandro Organization LLC, while the Winn-Dixie location in Atmore, Alabama, was being acquired by Ramey's. An additional three BI-LO locations in South Carolina along with three Harveys locations in Georgia would be sold to three independent Piggly Wiggly store owners. The deals are in conjunction with the restructuring support agreement revealed by Southeastern Grocers.[31][32] On March 31, 2018, it was announced that the Andalusia, Alabama Winn-Dixie location's lease and equipment would be purchased by a Piggly Wiggly franchisee.[33] On May 1, 2018, an independent Piggly Wiggly operator announced that they would reopen the Montgomery, Alabama Winn-Dixie location that closed as part of the original restructuring plan.[34] Subsequently, in 2020, Southeastern Grocers announced its plans to close its Montgomery location on the Eastern Boulevard. This was likely due to a combination of factors, the two biggest being reportedly theft and a remodel of the nearby Sturbridge Village location.[citation needed] Workers affected by the closure of this location were eligible to transfer to either Sturbridge or Carter Hill.
In May 2018, Southeastern Grocers' restructuring plan was confirmed by a U.S. Bankruptcy judge in Delaware. At the end of that month, Southeastern Grocers announced that it had completed its financial restructuring and was emerging from bankruptcy. As part of the restructuring, $522 million in debt was exchanged for equity in Southeastern Grocers, though it was not announced who was receiving the equity shares. Southeastern Grocers exited bankruptcy with 575 stores in seven states, down from 704 locations. They also announced a planned remodels of 100 stores in 2018.[35]
In February 2019, Southeastern Grocers announced plans to close 22 locations in Florida, Georgia, North Carolina, and South Carolina. This round of closures included 7 Winn-Dixie locations.[36]
2023 sale to Aldi
On August 16, 2023, Southeastern Grocers entered into an agreement to sell 400 Winn-Dixie and Harvey's Supermarkets stores to German supermarket chain Aldi Süd. Stores will either remain open under the Winn Dixie or Harvey's brand or convert to the ALDI Süd format. The 28 Fresco y Mas stores and four stand-alone pharmacies were not part of the agreement with Aldi and will be operated by Fresco Retail Group, LLC. [37]
Locations
As of November 28, 2022, Winn-Dixie operates more than 546 grocery stores in Florida, Alabama, Louisiana, Georgia, and Mississippi.[38]
State
Number of Stores
Alabama
39
Florida
460
Georgia
12
Louisiana
28
Mississippi
7
Brands
A pallet of Chek branded beverages
Winn-Dixie has run over 60 private label brands over the years. In 2003 the company cut the number down to a three-tier system of brands: the "Prestige" brand for upscale private label products, "Winn-Dixie" for its mainstream items, and "Thrifty Maid" for its value items.[39] In 2007, all three brands received redesigned packaging with plans to replace the "Prestige" brand with "Winn & Lovett".[40][41] In 2010, Winn-Dixie replaced its value-centered brand Thrifty Maid with "ValueTime".[42] ValueTime was replaced with Clear Value in 2012. The brands of "Clear Value", for the budget-minded shopper, "Winn-Dixie", which is designed to be as good as or better than national brands, and "Winn & Lovett", the premium, top-tier label, are the current private labels the organization uses store-wide. These brands were on numerous products in almost all departments. Beginning in 2016, SE Grocers began to transition to a unified private label brand under the "SE Grocers" brand, with 4 different tiers. Currently, Winn-Dixie's private label brands are as follows:
SE Grocers Essentials, a budget-priced brand on staple items SE Grocers, a mid-market private label brand equivalent to popular, national brands on everyday items SE Grocers Naturally Better, a natural, organic, and health conscious brand SE Grocers Prestige, a higher-end line offering more gourmet, exclusive, and health-conscious items Chek, a soda brand TopCare, the company's health and beauty aid line Whiskers & Tails, pet food and supplies Kuddles, baby food, diapers, and everyday items
In early 2013, BI-LO phased out its own private label soft drinks in its BI-LO stores in favor of the popular "Chek" brand.
As of May 2017, Winn-Dixie employs more than 38,000 associates who serve customers in approximately 500 grocery stores, 150 liquor stores, and 280 in-store pharmacies.[43]
In 2020 Southeast Grocers began the Romay Davis Belonging, Inclusion and Diversity Grant with the goal of funding minority-supporting organizations.[44][45]
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