WorldMark by Wyndham (formerly Trendwest) is the developer and marketer of WorldMark, The club, a vacation ownership program. Worldmark by Wyndham is part of the Travel + Leisure Co. (Formerly Wyndham Worldwide).^[1] The original development partner of the club was Trendwest International (TWI), a subsidiary of Jeld-Wen, a door and window manufacturer.^[2]

Worldmark by Wyndham (WbW), which does not own WorldMark, the club (WMtC or "the Club"), has a dual role for the club. First, WbW develops new properties for the club and sells vacation credits for these properties at a profit.^[2] Additionally, WbW manages existing WMtC resort properties, the funds for which come from annual maintenance dues commensurate with the number of vacation credits each WMtC owner's account contains.

Timeline

WorldMark Timeline^[2]

• 1989: The club, then known as Club Esprit, is founded by Bill Peare, with TWI as developer.
• 1991: The Club Esprit name is dropped due to a trademark conflict with a similarly named manufacturer of clothing.
• 1993: Club Esprit officially renamed WorldMark, The club.
• 1998: Trendwest is spun off from Jeld-Wen, and Trendwest filed to become a closely held company recognized by the NYSE. At this time Jeld-Wen owned 80% of TrendWest, with the remaining being owned by TrendWest Management.
• May 2002: Cendant Corp. acquires Jeld-Wen’s interest in Trendwest.
• July 2002: By this time all shares in Trendwest had been tendered, and Trendwest became a wholly owned subsidiary of Cendant Corp, and part of the Wyndham WorldWide brand.
• April 2006: Cendant Corp spins off Wyndham WorldWide as a separate entity.
• April 2007: Wyndham WorldWide renames Trendwest (TWI) as WorldMark by Wyndham.