World Balance (WB or W) is a Filipino sports footwear and apparel brand that was established in 1980.[3] A division of CHG Global, Inc., the brand is one of the Philippines' major sportswear manufacturers.[4]
History
(Clockwise from lower left) First logo used from 1980 to 2009, Second logo used from 2010 to 2011, Third and current logo flip side, Third and current logo.Red box showing short-lived World Balance refresh logo from 2010 to 2011 together with shoes and boxes with current logo introduced in 2012.
In 1980, Arsenio Chong, Armani Chong, and Sin Chong founded World Balance International Incorporated in their current location in Caloocan. In 2006, one of the brothers' sons, Barnaby Chong, took over as the president and CEO while other family members took up key positions within the company.[5]
In 2018, the business entity was renamed from World Balance International, Inc. to CHG Global, Inc. reflecting the diversification of the parent company to its other brands and services.[1]
In 2020, the company announced that it was converting some of its manufacturing facilities to produce face masks in response to the COVID-19 pandemic; this has been expanded to include a line of protective apparel.[6][7]
Products
World Balance Hyper Track running shoes
World Balance manufactures a range of shoes and apparel. Its performance and athlesiure shoes include its Bounce pad and Terrasoft lines, named for the type of foam in their soles.[8][9]
World Balance manufactures a line of everyday apparel including snap button shirt-jackets, windbreakers, long-sleeved shirts and track pants, as well as hoodies, sweaters and sweatpants.[15]
World Balance entered sponsorship in the Binibining Pilipinas franchise that determines future candidates for international pageants such as Miss Universe and Miss International. The brand sponsored some of the footwear used by the candidates.[18]
