"Yellow Flicker Beat" was well received by music critics, who praised its lyrical content for being more mature than that of Lorde's previous releases. Commercially, the song peaked at number 34 on the US Billboard Hot 100 and entered the record charts of several nations, including Australia, Canada and New Zealand. A music video for the song, directed by Emily Kai Bock, was released on 7 November 2014. Four days later, a remix of the song, titled "Flicker (Kanye West Rework)" and co-produced by Lorde and Kanye West, was released. Lorde performed the original version at the 2014 American Music Awards on 23 November 2014. The song was nominated for Best Original Song at the Golden Globe Awards and Best Song at the Critics' Choice Awards.
"Yellow Flicker Beat" was written by Lorde (credited under her birth-name Ella Yelich-O'Connor) and Joel Little and produced by Little and Paul Epworth.[1] According to the sheet music published at Musicnotes.com, the track is composed in the key of A minor and follows the chord progression Am–Dm–Am–E and in the common time signature. The song moves at a tempo of 96 beats per minute, and Lorde's vocals span a range of E♭3 to E♭5.[2] "Yellow Flicker Beat" is an electropop and art pop song,[3][4] with minimalsynthesisers,[5]drums,[5] and vocal samples in its production.[6]
The song's lyrics refer to the rise of Katniss Everdeen, the heroine of The Hunger Games (2008–2010) young adultdystopian novel trilogy.[4] Beginning in a slow and measured way, the song features the "touched by pain" lyrics—"I'm a princess cut from marble / smoother than a storm." As the drums start, Lorde sings "This is the start". Zuel opined that the line was "also the beginning of the end of something".[3] Carley noted that the lines, "The scars that mark my body / They're silver and gold" and "My blood is a flood of rubies, precious stones" showcased "a big step towards more mature lyrics" on Lorde's part.[7] Music critics compared its production to the singer's work on her 2013 debut album Pure Heroine.[4]
"Yellow Flicker Beat" received mostly positive reviews from music critics. Writing for Spin, Carley praised the song's metaphorical and mature lyrics.[7]Rolling Stone writer Ryan Reed praised the track's production, writing that it "fits comfortably within the 17-year-old's sonic wheelhouse",[5] while Billboard editor Steven J. Horowitz opined that Lorde's vocals complemented the song's "synth-blotched beat" well, and rated it three and a half out of five stars.[14] Conversely, Chris Schulz of The New Zealand Herald wrote that "Yellow Flicker Beat" sounded too similar to Lorde's previous releases and lamented the lack of a catchy hook and chorus.[6] Echoing Schulz's statements, Lydia Jenkin, also from the Herald, noted that while its sound was reminiscent of the singer's early works, it was still "a perfect musical depiction of Katniss Everdeen".[6] "Yellow Flicker Beat" was nominated for Best Original Song at the 72nd Golden Globe Awards,[15] and Best Song at the 20th Critics' Choice Awards.[16] The song was ranked the 18th greatest song of 2014 by Australian alternative music station Triple J.[17]
This scene shows Lorde and other guests at a cocktail party smiling upwards toward the camera. Several critics compared the visual to the ending of the 1980 horror film The Shining.[27]
The video begins with Lorde singing in a faintly lit motel room,[31] with a television displaying static and an unattended running car facing the window. The singer is styled in a white dress shirt, black slacks and her hair in a pompadour.[32] The clip then showcases Lorde looking away from the camera in a room surrounded with potted plants. The camera moves away towards a dark, abandoned road filled by smoke with only one street light beaming on the singer.[33] As the chorus begins, a group of teenagers form a circle and point a flashlight at Lorde as she dances inside a hangar, which critics described as "twitchy" and "witchy".[34] In the next scene, the singer sits alone on the edge of a dark-lit public swimming pool.[31] She then arrives at a cocktail party where she falls into what critics described as a "surreal cliff";[35] the singer revealed that she cut her foot filming this scene.[36] The next shows her dancing besides a white curtain. The video ends with her sitting alone on a bus stop bench as the camera pans away.
The video received positive reviews from critics; it was praised for its concept but criticised for not incorporating footage from the film.[37] Its visual direction was compared to the works of Australian director Baz Luhrmann and American filmmaker David Lynch.[33][38] The singer's fashion was likened to that of American musician Prince,[39] while her dancing drew comments to Swedish singer Robyn.[40]Billboard's Zach Dionne praised the fashion choices on the video, calling it "awesome".[41]MTV's Abby Devora wrote that Lorde "is [...] truly coming into her own" calling the visual a welcome change from her earlier videos,[32] while Slant writer Alexa Camp stated that her performance in the video showed "elegance and sophistication."[42] The scene where Lorde and other guests smile toward a camera at a cocktail party was compared to the ending of the 1980 horror filmThe Shining.[27]
Lorde performed the song at the 2014 American Music Awards on 23 November 2014.[47] She began the performance by singing inside an "orange-lit box". Halfway through the song, the box was lifted, revealing Lorde wearing a white crop top and black pants outfit to the audience. She was accompanied by a group of white-clad dancers.[48] She ended by smearing her lipstick on-stage.[49] The performance was highly praised, particularly Lorde's stage presence and was considered one of the night's best by several publications.[50][49][51] Miles Raymer of Entertainment Weekly gave the performance an A, writing that despite being the show's "most awkward moment", Lorde delivered a "dose of bracing weirdness".[52]Rolling Stone compared her "thrashing and headbanging" to the music video of Nine Inch Nails' 1994 song "March of the Pigs". The publication also praised the singer's "exquisitely intimate and intense" moments inside the box in which she performed.[50]
Lorde and American rapper Kanye West produced a version of the song titled "Flicker (Kanye West Rework)", included on the film's soundtrack album, at a studio in Malibu, California.[53] The track was made available for purchase on 11 November 2014.[54] The pair first met in London after they made an appearance on Later... with Jools Holland in 2013.[55] Talking about the collaboration with West, Lorde commented, "He's so private I feel weird talking about how he does stuff. I feel lucky to even be in a room with him."[56]
"Flicker (Kanye West Rework)" was described as a trap[57] and ambient[58] song with bass,[59] piano,[60]electronic drums,[61] and synthesizers in its production.[60] The track slows the tempo of the original song,[62] incorporates a choir,[62] but does not feature West's vocals.[63] Several music critics compared its production to West's work on his 2013 album Yeezus.[64] Christopher Hooton, writing for The Independent, called it "understated and beautiful".[65]Stereogum writer James Rettig described the rework as "grandiose and ominous".[66]Billboard's Zach Dionne compared its instrumentation to West's singles "Clique" (2012) and "Runaway" (2010).[67]Spin ranked the track at number 69 on their list of the 101 Best Kanye West-Produced Songs That Don't Feature Kanye.[68]
^The Hunger Games: Mockingjay, Part 1 – Original Motion Picture Soundtrack (Media notes). Various Artists. Republic Records. 2014.((cite AV media notes)): CS1 maint: others in cite AV media (notes) (link)
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