Country | Canada |
---|---|
Broadcast area | Nationwide |
Headquarters | Montreal, Quebec |
Programming | |
Language(s) | French |
Picture format | 1080i HDTV (downscaled to letterboxed 480i for the SDTV feed) |
Ownership | |
Owner | Groupe TVA |
History | |
Launched | April 1, 2010 |
Links | |
Website | yoopa |
Yoopa (stylized YOOPA) is a Canadian French language specialty channel owned by Groupe TVA, a division of Quebecor Media. Initially aimed at preschoolers, Yoopa now broadcasts programming targeted toward children, aged 2–11.
A magazine for parents using the Yoopa name was launched on April 1, 2010 in conjunction with the launch of the television channel. The magazine replaced EspaceParents.ca, owned by TVA Publications, a division of Groupe TVA.
In February 2010, TVA Group was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called TVA Junior, described as "a national French-language Category 2 specialty programming undertaking aimed exclusively at children from two to six years old."[1]
The channel was launched on April 1, 2010 in as Yoopa.[2]
Before Yoopa's launch and its approval by the CRTC, fellow broadcaster Astral Media had been approved for a similar channel in March 2006 called Vrak.TV Junior.[3] Prior to its launch, Astral Media claimed that it had secured carriage on a number of other television providers, except Vidéotron — who has a hold of 51% of the Quebec market, the largest French market in Canada — owned by Quebecor Media, the parent of TVA Group. Astral claimed Vidéotron's refusal to carry the channel was to avoid competition for its upcoming channel, Yoopa.[4] Astral attributed the delay in the launch of Vrak Junior to Vidéotron's refusal to carry the channel. Vidéotron categorically denied the accusation.[4]
Vrak.TV Junior was launched on July 5, 2010 as Playhouse Disney Télé (now Télémagino) on Bell Satellite TV. Vidéotron launched the channel on March 1, 2011.[5]