Type of site
Available inEnglish
San Francisco, California
Founder(s)Brock Ketcher, Naomi Ketcher, Luke Miner
Current statusacquired by Gofundme 2018

YouCaring was a crowdfunding website for personal, medical, and charitable causes. The company was a Certified B corporation based in San Francisco, California.[1] YouCaring did not take a percentage of funds raised on its site, or charge those raising funds a fee (any fees associated with third-party credit card processors such as PayPal are paid by donors).[2][3][4] The company relied on voluntary donations from donors to fund operations.[5] YouCaring was acquired by GoFundMe in 2018.[6]


YouCaring was founded in 2011 by Brock Ketcher, Naomi Ketcher, and Luke Miner. After returning from two years of international mission trips, the three friends wanted to continue to give back.[5] They created a free crowdfunding website so people could raise money to overcome hardship.[5] To date, YouCaring has raised over $800 million from more than 8 million donors.[7] In March 2017, YouCaring acquired GiveForward.[8][7] In May 2016, YouCaring became a Certified B Corporation.[9] Each year, YouCaring releases internal fundraising data to show which cities in America are (by their own estimation) the most compassionate.[9]

Business model

YouCaring users create crowdfunding campaigns to raise money for personal, medical, and charitable causes. Nearly 50% of the money raised on YouCaring is for medical expenses.[10][7] Users write an explanation of their needs, set the amount they need to raise, upload supporting photos and video, and share their fundraisers through social channels and email. Donations can be made using credit card processors PayPal, WePay, or Stripe. YouCaring trademarked the name Compassionate Crowdfunding to describe its service. YouCaring doesn't charge a fee to those raising funds, but a third-party credit card processing fee exists. Operating costs (including salaries for YouCaring employees) are funded by voluntary donations.[5]

Fee structure

YouCaring does not charge the fundraiser a fee, but YouCaring does ask that the donor provide a "Tip" to YouCaring.[5] The credit card processing fee for each donation is 2.9% plus $0.30 per donation, which is paid by the donor.[11][5] All crowdfunding platforms charge money either through the tipping fee structure that YouCaring charges or through a straight percentage which the fundraiser pays on the total amount raised.


Many journalists have pointed to crowdfunding for medical expenses as evidence for the failings of for-profit healthcare in the US and elsewhere.[7] Some of that criticism has also been extended to crowdfunding sites.[11][12]

Notable fundraisers

A fundraiser via YouCaring in 2017.


  1. ^ "Certified B Corporation: YouCaring". B Corporation Listing. Retrieved 31 July 2017.
  2. ^ Kulp, Kayleigh. "Crowdfunding to Pay Medical Bills and Expenses - Health Care - AARP". Retrieved 23 May 2017.
  3. ^ Kulp, Kayleigh (27 April 2012). "How to Use Crowdfunding to Cover Health-Care Bills". Retrieved 23 May 2017.
  4. ^ "The Sick Turn To Crowd Funding To Pay Medical Bills". Retrieved 23 May 2017.
  5. ^ a b c d e f Jain, Chet. "These Free Crowdfunding Platforms Are Making Lives Easy for Fundraisers". Entrepreneur India. Retrieved 31 July 2017.
  6. ^ "GoFundMe Acquires YouCaring – Giving Matters: Notes From GoFundMe". Giving Matters: Notes From GoFundMe. 2018-04-03. Retrieved 2018-04-09.
  7. ^ a b c d Woodley, Suzanne. "American Health Care Tragedies Are Taking Over Crowdfunding". Bloomberg. Retrieved 31 July 2017.
  8. ^ Graham, Megan. "Competitor acquires Chicago-based crowdfunding site GiveForward". Chicago Tribune. Retrieved 31 July 2017.
  9. ^ a b Hurst, Samantha. "Brief: YouCaring Becomes Certified B Corporation". Crowdfund Insider. Retrieved 31 July 2017.
  10. ^ Ramsey, Lydia. "Almost Half of all Money Raised Through Crowdfunding is Going Toward Medical Expenses". Business Insider. Retrieved 31 July 2017.
  11. ^ a b Serena, Katie. "Crowdfunding Sites Are Making Lots of Money Off America's Miserable Health Care System". Salon. Retrieved 31 July 2017.
  12. ^ O’Neil, Luke. "Go Viral or Die Trying". Esquire. Hearst. Retrieved 30 July 2017.
  13. ^ Fidelman, Charlie (June 1, 2015). "Man With Rare Blood Cancer Gets Bone Marrow Transplant in Montreal". Montreal Gazette. Retrieved 30 July 2017.
  14. ^ Gordon, Amanda. "Financiers Schooled in Empathy Over Barbecue at Riley's Way Gala". Bloomberg. Bloomberg. Retrieved 30 July 2017.
  15. ^ Adamczyk, Alicia (December 5, 2016). "How to Help the Oakland Warehouse Fire Victims". Archived from the original on August 13, 2020. Retrieved 30 July 2017.
  16. ^ Cameron, Katrina. "Oakland Fire Victims: How to Help". East Bay Times. Retrieved 30 July 2017.
  17. ^ a b Gaillot, Ann-Derrick. "How to Donate to Oakland 'Ghost Ship' Fire Victims & Their Families During This Heartbreaking Time". Bustle. Retrieved 30 July 2017.
  18. ^ ABC 7, Eyewitness News (November 18, 2016). "Franciscan Sisters in Peekskill Will Get New Boilers for Convent Thanks to Donors". Retrieved 30 July 2017.((cite news)): CS1 maint: numeric names: authors list (link)
  19. ^ Law, Jeannie. "Christian band 'We Are Messengers' Involved in Fatal Tour Bus Accident". The Christian Post. Retrieved 30 July 2017.
  20. ^ Ellis, Ralph (June 1, 2017). "Portland attack survivor says people should support 'those little girls". CNN. Retrieved 30 July 2017.
  21. ^ Domonoske, Camila (June 2, 2017). "After Appeal By Portland Survivor, More Donations For The Girls He Defended". NPR. Retrieved 30 July 2017.
  22. ^ O'Neil, Luke. "Go Viral or Die Trying". Esquire. Hearst. Retrieved 30 July 2017.
  23. ^ Peterson, Anne Helen. "The Real Peril Of Crowdfunding Health Care". Buzzfeed. Retrieved 30 July 2017.
  24. ^ Dugan, Christina. "Survivor's Adam Klein's Mother Died Two Days After the Show Ended". People. Retrieved 30 July 2017.
  25. ^ Rothman, Lily. "Musician Health Care Crisis: Rapper P.O.S. Crowdfunds New Kidney". Retrieved 23 May 2017 – via
  26. ^ "Click here to support The Tom Edwards Memorial Fund". YouCaring. Retrieved 23 May 2017.
  27. ^ a b "Sequence a Science Fiction Writer". YouCaring. Retrieved 2013-01-21.
  28. ^ a b Pepitone, Julianne (January 21, 2013). "PayPal: 'Aggressive changes' coming to frozen funds policy". Retrieved 2013-01-21.
  29. ^ "Click here to support Houston Flood Relief Fund". YouCaring. Retrieved 2017-09-01.
  30. ^ "Click here to support Mexico's 2017 Earthquake Relief Fund". YouCaring. Retrieved 2017-09-20.
  31. ^ Eisenberg, Richard (28 November 2017). "4 Giving Tuesday Tips For A Year Of Donor Fatigue". Forbes. Retrieved 30 November 2017.
  32. ^ Grenoble, Ryan (27 November 2017). "How To Make Sure Your Donation Goes The Furthest On 'Giving Tuesday'". HuffPost. Oath Inc. Retrieved 30 November 2017.
  33. ^ YouCaring staff (27 November 2017). "Where to Give this #GivingTuesday: Stories of Hope from YouCaring". PR Newswire. Cision Ltd. Retrieved 30 November 2017.
  34. ^ Ventura, Leslie (15 February 2018). "Vegas artist Jska Priebe commissions work to support her ailing brother". Las Vegas Weekly. Greenspun Media Group. Retrieved 20 February 2018.