Zevia
NYSEZVIA
IndustryBeverage
Founded2007; 15 years ago (2007)
Headquarters,
U.S.
Area served
Worldwide
Websitewww.zevia.com

Zevia is a Los Angeles-based company[1] that produces soft drinks, organic tea, energy drinks and mixers sweetened with stevia.[2] All Zevia products are zero-calorie, sugar-free, gluten-free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.

History

Zevia was launched in 2007 as an alternative soft drink for those who want to avoid both added sugars and artificial sweeteners.[3] The company was founded in Seattle, Washington by Derek Newman, Jessica Newman, and Ian Eisenberg.[4]

By the end of 2008, ACNielsen recorded that Zevia was the fastest growing natural product in the United States in terms of sales.[5] The company's 2008 revenue was $925,000,[6] and the product was available in 850 stores.[7] In 2010, Zevia reported a 300% increase in same-store sales over 2009.[8]

The current CEO of Zevia is Paddy Spence, who bought Zevia in 2010 and became both CEO and chairman.[2][9][10][11]

In July 2012, Zevia ran billboard ads in support of New York City's soda ban,[12] and Spence appeared on CNBC to promote healthier soda alternatives.[13]

In May 2012, the product was the best-selling soda in Whole Foods.[2] By July 2013, it was the number 17 zero-calorie or low-calorie soda in mainstream grocery stores, making it the only independent brand in the top 20. By the end of 2013, overall sales were over $60 million, and it was the 14th-best-selling diet soda.[14][15] By 2014 the firm's product was available in more than 16,000 stores in the United States, including Whole Foods, Target, Kroger, Safeway, Sprouts, and other grocery and natural food stores.[16][17][18][2][3][19]

In late 2013, the firm replaced their previous stevia and erythritol sweetener with a mix of stevia extract, monk fruit extract, and erythritol, a blend that they called SweetSmart.[20][21] In September 2016, the company announced that all their products had been reformulated to be sweetened only with stevia.[22]

In 2014, Zevia entered a sponsorship with Major League Baseball and became the official soda of the Oakland Athletics. The soda is sold in bottles at all concessions stands at the Oakland–Alameda County Coliseum.[23]

Starting in 2016, Zevia introduced more products beyond its primary line of soft drinks. In June 2016, Zevia launched the Sparkling Water and Energy drink product lines.[24] In October 2016, Zevia unveiled its Mixers line.[25]

In 2018, the company launched the Zevia Organic Tea line, in various tea flavors.[26]

In December 2019, Zevia launched its Kidz line. The drinks are packaged in smaller 7.5 ounce cans that feature classic Disney characters.[27]

As of 2021, the company sells its products in the United States and Canada, but is looking to expand into other markets such as Western Europe, Latin America, and Asia.[28] Zevia sells directly to consumers via its website and Amazon.com, and in over 22,000 retail stores. Zevia claims that it was the top-selling carbonated soft drink brand on Amazon in 2020.[29]

In June 2021, the company filed to go public with an IPO.[30][28]

Products

As of 2021 Zevia has six product lines, with 37 flavors.[29][31] All Zevia products are zero-calorie, sugar-free, gluten-free, vegan, certified Kosher, and certified by The Non-GMO Project.[32]

References

  1. ^ "Company Overview of Zevia LLC". Bloomberg Businessweek. Retrieved March 30, 2012.
  2. ^ a b c d "Declining Soda Sales Lead to Search for Holy Grail." Archived May 25, 2012, at the Wayback Machine Bloomberg Businessweek. Reporter Gigi Stone. Accessed April 24, 2013
  3. ^ a b "'Soda' No Longer Four-Letter Word For Diabetics Thanks To Culver City Company". CBS Los Angeles. March 9, 2012. Retrieved March 30, 2012.
  4. ^ James, Andrea (August 27, 2008). "Seattle-based Zevia selling all-natural, zero-calorie drink". Seattle Post-Intelligencer. Retrieved 2021-07-10.
  5. ^ Jeff Reynolds (November 2008). "Sunwin International Customer Zevia LLC Recognized as Fastest Growing Natural Product". Retrieved March 30, 2012.
  6. ^ Bruce, Bill. "Zevia Lands Deal with Whole Foods." FoodBev.com. Apr. 29, 2009
  7. ^ Choi, Candace. "Cola holy grail: Great taste, no calories, no artificial sweetener.” Archived July 29, 2013, at the Wayback Machine The Seattle Times. July 26, 2012
  8. ^ "High End Optimism." BEVNET. Sept. 2, 2010. Accessed Apr. 24, 2013
  9. ^ "Zevia LLC Gets New Owners". BevNet. September 28, 2010. Retrieved March 30, 2012.
  10. ^ Spence, Paddy. "How a Startup Can Succeed in a Mature Category." Archived April 7, 2013, at the Wayback Machine Harvard Business Review blog. Apr. 4, 2013
  11. ^ Tabaka, Marla. “Leave the Nest to Start Your Company? 8 Signs You’re Ready.” Inc. magazine. Mar. 5, 2012
  12. ^ Fulton, April. “Hold the Ice: Rhetoric Gets Hot Over New York’s Big Soda Ban.” NPR blog: The Salt. July 24, 2012
  13. ^ "Zevia CEO Fights for a Sugar Ban". CNBC. Retrieved April 24, 2013.
  14. ^ "Zevia Says First Major Soda to Use Monk Fruit." BeverageWorld. January 14, 2014
  15. ^ Klineman, Jeffrey. "Zevia Set to Unleash New Sweetener Mix." BEVNET. Dec. 18, 2013
  16. ^ Maria Tabaka (March 5, 2012). "Leave the Nest to Start Your Company? 8 Signs You're Ready". Inc. Magazine. Retrieved March 30, 2012.
  17. ^ Schussheim, Sarah. "How Zevia is Staking Its Claim as Fashion's Favorite Soda." Elle Magazine. July 15, 2013.
  18. ^ "Zevia Achieves Record-Breaking Quarter." BevNet. July 17, 2013
  19. ^ Watson, Elaine. "Diet soda in a funk? Not ours, says Zevia boss as he adds monk fruit to his zero-cal menu: Zevia could be a $1bn brand." Food Navigator. Jan. 9, 2014
  20. ^ Lopes, Marina. "Feature: A sweet Asian fruit tempts the troubled soft drink industry." Archived 2015-09-24 at the Wayback Machine Reuters. December 22, 2013
  21. ^ "Zevia reformulates soft drinks with new sweeteners." Beverage Industry. December 19, 2013
  22. ^ "Zevia products now solely sweetened with stevia". Beverage Industry. 2016-09-23. Retrieved 2021-07-07.
  23. ^ Horovitz, Bruce (March 27, 2014). "Unlikely soda to show up at ballpark". Archived from the original on 2014-04-21. Retrieved 2019-09-15.
  24. ^ "Startup Zevia wants to be known for more than just soda". Fortune. 2016-06-29. Retrieved 2016-11-16.
  25. ^ Crawford, Elizabeth (2016-10-12). "Zevia expands beyond soda with cocktail mixers, sparkling water and energy drinks". Food Navigator USA. Retrieved 2021-07-10.
  26. ^ "Zevia Introduces Zevia Organic Ready-To-Drink Tea - Zevia Extends Its Total Beverage Positioning With Zero-Calorie Organic Tea Line". 2018-03-09. Retrieved 2021-07-10.
  27. ^ Dennis, Rebecca (2019-12-17). "Zevia, Disney Drink Up Kids Beverage Deal". License Global. Retrieved 2021-07-10.
  28. ^ a b "Zevia S-1". U.S. Securities and Exchange Commission. 2021-06-25. Retrieved 2021-07-10.
  29. ^ a b Garcia, Tonya (2021-07-06). "Zevia IPO - 5 things to know about the zero-calorie beverage company before it goes public". MarketWatch. Retrieved 2021-07-10.
  30. ^ Poinski, Megan (2021-06-25). "Beverage maker Zevia files for IPO". FoodDive. Retrieved 2021-07-10.
  31. ^ "Zevia - Collections". Zevia. Retrieved 2021-07-10.
  32. ^ "FAQs and Facts - Zevia". Zevia. 2021-07-10. Retrieved 2021-07-10.