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((Refimprove|date=October 2007))
((Infobox Beverage
| name = Farmers Union Iced Coffee
| image = Iced Coffee.GIF
| image_size = 150px
| manufacturer = [[Bega Group]]
| type = Milk beverage
| origin = Australia
| introduced = 1977
| flavour = Coffee
| variants = Farmers Union Iced Coffee Regular, Farmers Union Iced Coffee Strong, Farmers Union Iced Coffee ONE, Farmers Union Iced Coffee EDGE.
))

'''Farmers Union Iced Coffee''' is a flavoured  milk drink popular in [[Australia]], primarily the state of [[South Australia]]. It continues to be sold under the "Farmers Union" banner, originally a South Australian co-operative, subsequently the listed company [[National Foods]], and then by a series of subsidiaries of the Japanese brewing company [[Kirin Brewery Company|Kirin]]. The current manufacturer's company name is [[Bega Dairy & Drinks]].

==Launch==
First launched in 1977 when Farmers Union was a co-operative of South Australian dairy farmers, the brand has achieved iconic status in South Australia and is now also available in all other Australian states and territories. Branded as “[[iced coffee]]”, the [[coffee milk]] drink is made with coffee, glucose, and homogenised reduced fat milk and milk solids. In the past Farmers Union Iced Coffee's labelling also made mention of "iced confection" as an ingredient. The flavour of the product changed considerably when this ingredient was removed.((Citation needed|date=November 2015)) The product is available predominantly in 600&nbsp;mL and smaller 375&nbsp;mL cardboard cartons. However, the 375&nbsp;mL cartons were changed in 2019 to 300&nbsp;mL bottles, much like the “Stubby” style of the 750&nbsp;mL bottles. The standard 600&nbsp;mL cartons remain the same. It is also sold in 2 litre plastic cartons and 500&nbsp;mL bottles. It was also sold in 3 litre plastic cartons up until 2017 and 1 litre cardboard cartons up until 2013.

In 2003, Australians consumed in excess of 22 million litres, making it Australia's best selling flavoured milk drink/milk shake at that time.<ref>[http://www.acnielsen.com.au/SSL/file_download_pdf.asp?ID=308 Convenience Report 2004], ACNielsen (PDF document)? ((webarchive |url=https://web.archive.org/web/20060824024550/http://www.acnielsen.com.au/SSL/file_download_pdf.asp?ID=308 |date=August 24, 2006 ))</ref> The drink's popularity has more recently been reflected by some [[McDonald's]], [[KFC]] and [[Hungry Jack's]] restaurants beginning to sell it as a part of their menus across the country. 

Responding to demand, the drink holders of the locally made third generation [[Mitsubishi Magna#Third generation (1996–2005)|Mitsubishi Magna]] and first generation of the [[Holden Cruze]] were designed to hold both normal round drinks and Farmers Union Iced Coffee cartons.((Citation needed|date=October 2019))

Many other companies have joined in competition throughout Australia, with a multitude of recipes, packaging styles and sizes.
[[File:Iced coffee beverages.jpg|thumb|center|"Iced coffee" varieties]]

==Commercials==
Farmers Union Iced Coffee in Australia also enjoys a high profile for popular commercials featuring rough male workers acting out [[ballet]] with heavy machinery in order to take up their boss on his word that he would provide them with a truck load of Iced Coffee if all his workers took up ballet. Another well-known run of advertisements features a dramatic voice-over detailing world headlines and issues, but shows very low-key average Australian equivalents on screen.<ref>((Citation |title=Farmers Union Iced Coffee - History Ad |url=https://www.youtube.com/watch?v=t30L8SpYRE8 |access-date=2023-06-07 |language=en))</ref> These include:
*[[Berlin Wall|"When the wall came down"]] - depicts two men demolishing a wall as part of a DIY project. This relates to when the Berlin Wall was demolished.
*[[Apollo 13|"Survived the Apollo Disaster"]] - shows three motorists (one consuming Iced Coffee) as their [[Holden Apollo]] is towed away after an accident. This may refer to one of two major incidents involving [[Apollo program|Apollo spacecraft]]—either the [[Apollo 1]] fire, in which three astronauts died during a launch-pad test exercise, or the [[Apollo 13]] explosion, which scuttled a planned lunar landing but saw the three astronauts safely return to Earth.
*[[History of brassieres#Feminist protests, Miss America, and "bra burning"|"There when the bras were burnt"]] - shows an absent minded male watching television as a bra is burnt by an iron in the foreground. This refers to the famous act of [[feminism|female liberation]].
*[[Cold Chisel|"When Chisel broke up"]] - shows a construction site with a devastated builder holding two pieces of a broken chisel. Refers to when the band, [[Cold Chisel]] broke up.
*[[Cathy Freeman|"Saw Cathy in Sydney in 2000"]] - shows one male supposedly meeting with an old friend in Sydney who is also named Cathy. Relates to Cathy Freeman winning the 400&nbsp;m in the Sydney Olympics.
*[[Children overboard affair|"The Children Overboard"]] - shows two males in a speedboat talking as their children have fallen off the back in an inflatable that is being towed. Refers to the scandal when the Howard government falsely claimed that children were thrown overboard from a boat full of asylum seekers.
*[[Year 2000 problem|"Lived through the Millennium Bug"]] - shows a man in a dinner suit in a sleeping bag drink an Iced Coffee while slapping a bug on his neck. Relates to the [[Y2K bug]].
*[[Underarm bowling incident of 1981|"...and Trevor's Underarm"]] - shows two construction workers both drinking Iced Coffee; one lifts his arm revealing his body odour and the other recoils in disgust. Refers to [[Trevor Chappell]]'s [[Underarm bowling incident of 1981|infamous underarm delivery]] on the last ball of a One Day Cricket International. Features actor Terry Rogers in an early role.
*[[Iraq War|"Strongly opposed the Bush Invasion"]] - shows a man cutting his neighbours overhanging bushes. Relates to the opposition of George Bush leading the invasion into Iraq.

==New flavours==

On 23 October 2006, two new flavours of Farmers Union Iced Coffee were released in South Australia. Farmers Union Strong Iced Coffee which features a stronger coffee blend, which subsequently began sale in Tasmania, and Farmers Union Light Iced Coffee which has no added sugar (where aspartame is added as a substitute) and a taste similar to the original.

According to the company, both the original variety and the Light flavours contain approximately 18&nbsp;mg of caffeine per 100&nbsp;mL, while the Farmers Union Strong Iced Coffee contains 24&nbsp;mg.

The Light Iced Coffee proved to be rather unpopular, as many consumers did not like the slightly weaker taste and instead chose the original. In August 2011,<ref>[http://www.facebook.com/photo.php?fbid=10150344868462345&set=a.215739607344.160243.214098852344&type=1] Farmers Union Iced Coffee's Facebook page with launch details. (Retrieved 17/4/12)</ref> the company released a new product, Farmers Union Iced Coffee One, claiming that One had "100% taste, 1% fat and no added sugar", and was a completely new formulation.<ref>[http://www.facebook.com/photo.php?fbid=10150353484072345&set=a.215739607344.160243.214098852344&type=1] Farmers Union Iced Coffee's Facebook Page, with 'One' and 'Light FUIC' compared. (Retrieved 17/4/12)</ref> One was not overly popular at launch, given the reputation of the Light Iced Coffee, leading to a huge promotion in December 2011, where customers who 'liked' the [[On the Run (convenience store)|On the Run]] [[Facebook]] page could print a coupon from the internet, and redeem one of 10,000 free Iced Coffee Ones from any petrol station or convenience outlet in South Australia.<ref>[http://www.facebook.com/farmersunion/posts/196473917104008] Farmers Union Iced Coffee's Facebook Status regarding promotion. (Retrieved 17/4/12)</ref>

Also sold under Farmers Union imprint are the Feel Good range of low-fat/sugar milk drinks, currently including coffee and chocolate flavors.

==See also==
*[[South Australian food and drink]]

==References==
((reflist))

==External links==
*[http://www.farmersunion.com.au Farmers Union Website]

[[Category:Coffee brands]]
[[Category:Australian drinks]]
[[Category:Culture of South Australia]]
[[Category:Products introduced in 1977]]
[[Category:Coffee companies of Australia]]
[[Category:Brand name dairy products]]
[[Category:Flavored milk]]
[[Category:Dairy products companies of Australia]]
[[Category:South Australian cuisine]]

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