This is a list of notable salespeople in fictional contexts.

• Harry "Rabbit" Angstrom, in the John Updike novels Rabbit, Run and sequels
• Al Bundy, shoe salesman on the U.S. television series Married... with Children
• George Babbitt, in the Sinclair Lewis novel Babbitt
• Andy Bernard, on the television series, The Office
• Rodney Blackstock, on the soap opera, Emmerdale
• Tim Canterbury, on the television series, The Office
• John Casey, on the television series, Chuck
• Brett Craig, on the television series, Kath & Kim
• Larry Dallas, used car salesman on the sitcom Three's Company
• C.M.O.T. Dibbler, in Terry Pratchett's Discworld series
• Santo DiMera, in the soap opera Days of Our Lives
• Terry Duckworth, in the soap opera Coronation Street
• Montague Egg, wine salesman, in short stories by Dorothy L. Sayers
• Jim Halpert, paper salesman in The Office
• Harold Hill, in The Music Man
• Audrey Horne, in Twin Peaks
• Gareth Keenan, paper salesman in British television series The Office
• Daniel LaRusso, car salesman in The Karate Kid and Cobra Kai
• Malcolm Kennedy, on the soap opera Neighbours
• Leisure Suit Larry, eponymous video game character
• Willy Loman, in Arthur Miller's Death of a Salesman
• Darren Miller, on the soap opera EastEnders
• Gregor Samsa, in Franz Kafka's The Metamorphosis
• Dwight Schrute, in The Office
• Jolyon Wagg, annoying insurance salesman in The Adventures of Tintin
• Ash Williams, in the franchise The Evil Dead
• Derek Wilton, on the soap opera Coronation Street
• Spamton G. Spamton, failed salesman in the video game Deltarune