Maynards Bassetts
Product typeConfectionery
OwnerMondelez International
CountryUnited Kingdom
Introduced2016

Maynards Bassetts is a UK brand of confectionery owned by Mondelez International, introduced in 2016.[1] The brand was created to merge its existing Maynards and Bassett's brands, which the company came to own following its purchase of Cadbury in 2010.

Products

Maynards Wine Gums
Maynards Sour Patch Kids
Liquorice allsorts

See also

References

  1. ^ Roderick, Leonie (22 January 2016). "Mondelez relaunches 'Maynards Bassetts' as one brand in adult candy push". Marketing Week. Retrieved 2 May 2017.
  2. ^ Montgomery, Angus (22 January 2016). "Maynards and Bassetts unite to form new "adult candy" brand". Design Week. Retrieved 2 May 2017.
  3. ^ "Midget Gems: Bassetts agree to 'Mini Gems' rebrand following Liverpool academic's campaign". Liverpool World. 13 January 2022. Retrieved 11 October 2022.
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