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I'd agree, as a MR professional, I'd go looking for it under either quant. or qual. methods. dylan555 16:55, 3 Feb 2005 (UTC)
According to Webster's:
market research - research into the size, location, and makeup of a product market
marketing research - research into the means of promoting, selling, and distributing a product or service
If I research how a company is promoting its products, I am conducting "marketing research". But if I actually research the market for a product, I am conducting "market research".
This entry should NOT be under "marketing research", but directly under "market research".Rcauvin circa middle of 2005
I believe that most professionals in the field would come out on the side of calling this profession "marketing research." The Webster definition is uninformed. A more informed definition is that Marketing Research is research done in the field of marketing. Market Research is research done on markets which might include the stock market, the options market, the cereal market, etc. Marketing research conducted in the field of marketing might start off by doing a "market study" but only as a first step to understand the marketing process. "Marketing Research" therefore is more inclusive of what the field does, "Market Research" is more ambiguous.
Market research and marketing research are quite different things - and there is a separate market research article - yet the intro to this article says they are the same! Yet the article is mostly about marketing research, rather than the wider market research. This is very confusing. Ben Finn (talk) 23:13, 3 January 2009 (UTC)
Market and Marketing Research are different terms and both should have different purpose. So, what is written in Market research page: "Once that research is completed, it can be used to determine how to market your product." is wrong, since it should be one of Marketing purpose. Market research should be more for study or data collecting purpose rather than business purpose. —Preceding unsigned comment added by 124.195.55.4 (talk) 04:40, 22 June 2009 (UTC)
Agree, I'm, for example, marketing analyst, my speciality is to accompany marketing campeigns and actions, but it has nothing to do with market research. (Natalie) —Preceding unsigned comment added by 62.219.121.29 (talk) 08:31, 1 June 2009 (UTC)
As a 17-year veteran of market research and marketing research, I wouldn't call myself an "expert", but I believe I have successfully remedied this conundrum by standardizing the introductory (lede) paragraph for both the article about Marketing research and about Market research. Accordingly, I will now remove the "discuss" note from the article here. -- Thekohser 22:29, 6 September 2009 (UTC)
I had always though that the normal attribution was to George (?)Gallup - some story about rummaging around in dustbins to find evidence of upmarket people eating Campbells soup...?
I can't recall the reference on this at present, but I'm sure I could find it.
What led you to the AC Nielsen reference?
Also, not to re-raise the great Marketing v Market Research debate, I think it tends to be marketing research in the US and market research in most other places.
Most professionals believe that Charles Coolidge Parlin, the first marketing research director of the Saturday Evening Post was likely the first person to create a marketing research department and interview people about their attitudes and opinions. This was in the first decade of the 1900's. [User Harryh4026]
i think the market research again go through the market situation to find somthing new to avoid the current problem or to avoid any future risk or to get more ways to get more benifets from the business or task.
international marketing factor —Preceding unsigned comment added by 122.168.246.167 (talk) 13:01, 24 July 2009 (UTC)
lpI would like to add something to this article regarding methods of collecting data, such as telephone and online surveys, or, as in the old days, knocking on doors. However, the article is highly organized, and I have little idea where to fit any information in. Hyacinth 04:17, 8 Aug 2004 (UTC)