The Secret | |
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Directed by | Drew Heriot |
Produced by | Rhonda Byrne (Executive Producer), Paul Harrington (Producer) |
Distributed by | Prime Time Productions |
Release dates | March 26, 2006 |
Running time | 87 mins |
Language | English |
The Secret is a film[1] produced by Prime Time Productions. It consists of a series of interviews and dramatisations related to "The Law of Attraction." It is distributed through DVD, books, and online (through streaming media). The film has attracted considerable interest from primetime media figures such as Oprah Winfrey, Ellen DeGeneres, and Larry King as well as criticism in the mainstream press.
The Secret, described as a self-help film,[2][3] uses a documentary format to present the "Law of Attraction." This law is the "secret" that, according to the tagline, "has traveled through centuries to reach you." The film features short dramatized experiences and interviews of a "dizzying dream team of personal transformation specialists, spiritual messengers, feng shui masters, and moneymaking experts".[4] As put forth in the film, the "Law of Attraction" principle posits that people's feelings and thoughts attract real events in the world into their lives; from the workings of the cosmos to interactions among individuals in their physical, emotional, and professional affairs. The film also suggests that there has been a strong tendency by those in positions of power to keep this central principle hidden from the public. The previews or "clues" to the film, show men who "uncovered the Secret...".
Chapters | ||
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Chapter 1 | The Secret Revealed | |
Chapter 2 | The Secret made Simple | |
Chapter 3 | How to use the Secret | |
Chapter 4 | Powerful Processes | |
Chapter 5 | The Secret to Money | |
Chapter 6 | The Secret to Relationships | |
Chapter 7 | The Secret to Health | |
Chapter 8 | The Secret to the World | |
Chapter 9 | The Secret to You | |
Chapter 10 | The Secret to Life | |
Deleted Chapter | Science of the Secret | Available on DVD. |
The film interviews professionals and authors in the fields of quantum physics, psychology, metaphysics, coaching, theology, philosophy, finance, feng shui, medicine, and personal development, which they refer to as "secret teachers". Some of these individuals, at their Web sites, promote the film and their connection to it. A few of the individuals with only brief appearances do not specifically speak of the "Law of Attraction" in their interviews, so their support of the concepts is based on viewer assumption.
Individuals who focus on the "Law of Attraction", are interviewed in the film, and have later been featured on prominent American TV shows, are: John Assaraf, Dr. Rev. Michael Beckwith, Dr. John Demartini, Bob Proctor, Jack Canfield, James Arthur Ray, Dr. Joe Vitale, Lisa Nichols, Marie Diamond, and Dr. John Gray. Other teachers involved in the film, who have spoken of their strong belief in the Law of Attraction include Esther Hicks [5] (original edition only)[6], Mike Dooley, Bob Doyle, David Schirmer and Marci Shimoff. Others interviewed in the film, and who voice very similar views without actually using the phrase "Law of Attraction" include: Lee Brower, Hale Dwoskin, Cathy Goodman, Morris E. Goodman, Dr. John Hagelin, Bill Harris, Dr. Ben Johnson, Loral Langemeier, Dr. Denis Waitley, Neale Donald Walsch, and Dr. Fred Alan Wolf.
The film also includes quotes by historical figures with Rhonda Byrne, the producer, stating in a voice-over in the film, "I can't believe all the people who knew this; they were the greatest people in history," referring to them as "past secret teachers." The people identified include: Hermes Trismegistus, Buddha, Aristotle, W. Clement Stone, Plato, Isaac Newton, Martin Luther King, Carl Jung, Victor Hugo, Henry Ford, Ralph Waldo Emerson, Thomas Edison, Albert Einstein, Robert Collier, Winston Churchill, Andrew Carnegie, Joseph Campbell, Alexander Graham Bell, and Ludvig Van Beethoven. [7]
The Secret website cites the Emerald Tablet, purportedly by Hermes Trismegistus, "as one of the most important historical documents known to mankind".[7] Byrne posits that the earliest trace of "the secret" occurred in the Emerald Tablet,[8] with the Rosicrucian order [later] espousing "many of the ideas of The Secret." [9] Mention is made of Victor Hugo and Ludwig van Beethoven's supposed membership in the order as well as Isaac Newton's work in translating the tablet.[7]
The film was created by Prime Time Productions of Melbourne Australia with Rhonda Byrne, executive producer; Paul Harrington, producer; and Drew Heriot, director. Gozer Media of Collingwood, a suburb of Melbourne, is the design house[10] that developed the visual style and feel of the film[11] and book.[12]
Byrne's inspiration for creating The Secret came from reading the 1910 book The Science of Getting Rich by Wallace D. Wattles.[3] It was done as a project for Channel Nine an Australian TV Network. Nine put up less than 25% of the $3 million project[13] with additional funding from mortgaging Bryne's home and from an investment by Bob Rainone, "a former Internet executive in Chicago".[5] Rainone became the CEO of one of Byrne's companies, The Secret LLC, and is described by Byrne as, "delivered to us from heaven".[14]
Shooting of the interviews was done in July and August of 2005 with editing "effectively completed by Christmas time". [15] About 55 teachers and authors were interviewed[13] at locations including Chicago, Aspen, Alaska[15] and a Mexican Riviera Cruise (interviewing Esther Hicks).[16] The film uses 24 of these teachers in the "Extended Edition" of the film. The first edition featured a 25th teacher, Esther Hicks, known "as the most prominent interpreter of the Law of Attraction".[5] Since the first release of the DVD, Esther Hicks declined to continue with the project, mentioning contractual issues in a letter to friends.[16] Her 10% share of sales netted the Hickses $500,000.[5] As a result of this, scenes with Esther Hicks, are instead narrated by Lisa Nichols and Marci Shimoff.[5] No other "secret teachers" received compensation for their appearance in the film — revealed by Bob Proctor in an interview[17] on Nightline.[18]
Betsy Chasse, one of the producers, directors, and screenwriters for What the Bleep Do We Know!? interviewed Paul Harrington, the co-producer of The Secret. In the interview, Harrington gave this description of Byrne's production methods:
Channel Nine, after viewing the completed film, chose to not broadcast it. A new contract was negotiated with all DVD sales going Byrne's companies (Prime Time, and The Secret LLC). In hindsight, Len Downs of Channel Nine commented, "we looked at it and we didn't deem it as having broad, mass appeal". The film was eventually broadcast by Channel Nine on 3 Febuary 2007.[13]
The Secret has been reported as a "self-help phenomenon",[19] a "publishing phenomenon"[20] and a "cultural phenomenon".[2][21]
Several critics reported on the self-help phenomenon:
The film became a publishing phenomenon in 2007—helped by being featured on two episodes of Oprah[24][25]—and reached number one on the Amazon DVD chart in March 2007. A book version, also called The Secret reached number one on The New York Times bestseller list.[26] For much of February through April both the book and DVD versions were #1 or #2 at Amazon, Barnes & Noble, and Borders. The book's publisher, Simon & Schuster, did a second printing of 2 million — "the biggest order for a second printing in its history".Cite error: A <ref>
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The Secret is reportedly being discussed in "e-mails, in chat rooms, around office cubicles, [and] on blind dates". It is recognized as having a broad and varied impact on culture and is likened to a "Hollywood phenomenon". — New York Post[23]
The Secret has been featured on national talk and news programs for TV and radio.
Contributors featured in the film have been interviewed on various TV shows. These comments have been made by them:
The film has been described as a "slick repackaging" of the Law of Attraction,[42] a concept originating in the New Thought ideas of the late 19th century.[9] In producing the film, the law was intentionally "packaged" with a focus on "wealth enhancement" — differing from the more spiritual orientation of the New Thought Movement.[20] One of the film's backers stated, "we desired to hit the masses, and money is the number one thing on the masses' minds".[26]
Choosing to package the film's theme as a "secret" has been called an important component of the films popularity:
Critics—in seeming descriptions of the film's packaging—describe the film as:
The movie was advertised on the Internet using tease advertising and viral marketing techniques in which The Secret and the specific details of the film were not revealed. Additionally, Prime Time Productions grants written permission to individuals or companies, via application at the official site, to provide free screenings of the film to public audiences. Optionally, the DVD may be sold at these screenings.
While continuing to speak highly of the film, Esther Hicks (a "secret teacher" in the first edition of the film) goes on to say "Jerry and I were uncomfortable with what felt to us like a rather aggressive marketing campaign (just not our style, nothing wrong with it)... allowing them to edit us out was the path of least resistance." [16]
Catherine Bennett, of the London based Guardian—using a satirical voice—compares the behavior of the leader of the UK Conservative Party to the principles espoused in film. Touching on themes of greed and blaming-the-victim, Bennett asserts the film is a "moronic hymn to greed and selfishness" and that it "nastily suggests that victims of catastrophe are the authors of their misfortunes". [43]
Slate Human Guinea Pig, Emily Yoffe, experimented with living according to The Secret's precepts for two months, concluding that the film/book's message was "pernicious drivel." Yoffe found it particularly "repulsive" for its tendency to blame the victim and its suggestion to "not just blame people for their illness, but to shun them, lest you start being affected by their bummer thoughts, too." [44]
Journalist Jeffrey Ressner, reporting in Time, writes that some critics are concerned with the film’s attitude toward "using ancient wisdom to acquire material goods." In one example in the film, "a kid who wants a red BMX bicycle cuts out a picture in a catalog, concentrates real hard, and is rewarded with the spiffy two-wheeler."[26]
Jerry Adler of Newsweek notes that despite the film's allusions to conspiratorially suppressed ancient wisdom, the notions presented by the motivational speakers who make up the film's cast have been commonplace for decades. Adler notes that the film is ethically "deplorable," fixating on "a narrow range of middle-class concerns — houses, cars, vacations, followed by health and relationships, with the rest of humanity a very distant sixth." Noting that the scientific foundations of the movie are clearly dubious, the Newsweek article quotes psychologist John Norcross, characterizing it as "pseudoscientific, psychospiritual babble."[3]
Karin Klein, editorial writer for the Los Angeles Times, called The Secret "just a new spin on the very old (and decidedly not secret) The Power of Positive Thinking [book by Norman Vincent Peale (1952)] wedded to 'ask and you shall receive'." The editorial, in one of its strongest criticisms, asserted Rhonda Byrne "took the well-worn ideas of some self-help gurus, customized them for the profoundly lazy, [and] gave them a veneer of mysticism..."[2]
Tony Riazzi, columnist for the Dayton Daily News, also questions the merits of The Secret, calling Byrne's background as a reality TV producer a "red flag." He also said that "The Secret's" ideas are nothing more than "common sense. Take out the buzzwords and pseudo religious nonsense about what you 'manifest' for yourself, ignore the vague prose and you get the message that thinking positively serves you better than thinking negatively."[45]
ABC news referred to claims that the mind has power over our health as "perhaps the most controversial" in The Secret. They quote Rev. Michael Beckwith, founder of Agape International Spiritual Center[26] in Culver City, California, and one of The Secret "teachers" as saying: "I've seen kidneys regenerated. I've seen cancer dissolved." [46] The film features one man who was paralyzed, mute and on a ventilator after his spine and diaphragm were crushed in an airplane accident. He credits his full recovery to the power of his mind. A similar story is told by another interviewee whose breast cancer went into spontaneous remission without medical intervention.
Several critics have expressed concern about detrimental effects the film may have on the health and well-being of individuals. Dr. Richard Wender, president of the American Cancer Society, worries that guidelines in the film will prompt others to "reject helpful therapies in favor of positive thinking",[18] even though the film verbally asserts that traditional medicine should be pursued for serious illness.[47] Julia Mckinnell of Canada's Maclean's Magazine in a commentary about the film and book titled, "Some people are finding the self-help phenomenon is actually screwing them up", cited several real-life cases of alleged detrimental effects.[48] She closed with a line Oprah used when urging a guest to seek medical attention for cancer: "The Secret is merely a tool; it's not treatment." [48] On the spiritual side, Valerie Reiss, in a review for BeliefNet, expressed concerns that others might get into "head-tripping" on negative thoughts as she did when younger.
Mark Earley—president of Prison Fellowship, a group of ministries founded by Charles Colson—in a commentary titled "New Book, Old Lie", claims "Byrne’s hot new trend" repeats "the oldest lie there is—'You shall be like God'." Earley asserts this is a prescription for "misery". [49]
USA Today reported on the impact The Secret has had on New Thought churches, such as First Unity Church of St. Petersburg, Florida, led by Rev. Temple Hayes. The church uses the film and book as a teaching tool. James Trapp, CEO of the Association of Unity Churches, calls 'The Secret' "superficial" and Rev. Hayes amends The Secrets promise of everything-is-yours-to-have with "...you may face some pain along the way. Nothing comes easy." [30]
Prof. John Stackhouse, Professor of Theology and Culture at Regent College in Vancover, Canada, in a commentary at his blog, calls the film "the newest packaging for gnosticism".[50] He portrays the film's message as just another choice among many religions to choose from, not the "Lowest Common Denominator of all religions". And notes:
Stackhouse finds the good in the film "genuinely nourishing" and the bad "genuinely toxic". He makes it clear he is "...all for proper positive thinking" — the alleged good aspect of the film — and finds fault with Christian culture for not not being better at it:
The alleged toxins are, in Stackhouse's eyes, a spiritually lethal concoction.[50] The identified "poisons" include:
A number of critics wrote hard hitting satirical comments about society's relationship to the film.
Some critics find much to fault in the film and nevertheless see it as providing positive opportunities or benefits for society.
The Secret has been cited as having roots in New Thought ideas that began in the late 19th century.[30][9]
The New Thought book The Science of Getting Rich, the source of Rhonda Byrne inspiration for the film, was preceded by numerous other books, including the 1906 book Thought Vibration or the Law of Attraction in the Thought World by William Walker Atkinson,[51] editor of New Thought magazine. Other books Byrne is purported to have read include,
The opening sequence of the film portrays the alleged history of The Secret.
In rapid sequence it shows:
The Secret website cites the Emerald Tablet, purportedly by Hermes Trismegistus (a "secret teacher"), "as one of the most important historical documents known to mankind".[7] Byrne posits that the earliest trace of "the secret" occurred in the Emerald Tablet,[8] followed much later by the Rosicrucians — a "secret order that espoused many of the ideas of The Secret." [9] Mention is made of Victor Hugo and Ludwig van Beethoven's supposed membership in the order as well as Isaac Newton's work in translating the tablet.[7]
Carolyn Sackariason of the Aspen Times, when commenting about Byrne's intention to share The Secret with the world, identifies the Rosicrucians as keepers of The Secret:
Neither "Emerald Tablet" nor "Rosicrucian" are spoken in the film, however, at key transition points the screen image—in a subliminal flash—rapidly zooms in on the word "Rosicrucian".[9]
Many elements pass quickly in the cinematic sequences at the beginning of the film and are not explained or otherwise mentioned in the film:
Element | Related detail | Significance |
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Page in a book, showing chapter title: 'The World's Greatest Discovery" | From book: The Secret of the Ages, by Robert Collier (appears during the first minute of the film) | Reported to be one of the books Byrne read in researching the Law of Attraction. [5] |
Book: A History of Egypt | Shown for less than a second | Byrne's voice-over: "I began tracing the secret..." |
An illistration in A History of Egypt | Labeled, "Fig 13. The Emerald Tablet" | Initial mention of Emerald Tablet |
Emerald Tablet | Authored by the "mythical diety," Hermes Trismegistus | The website claims, "perceived as one of the most important historical documents known to mankind"[7] |
Scroll | The film shows the text of the Emerald Tablet being copied on to a scroll | The film shows the copy being kept by a priest. |
Book: The Life Power and How To Use It[53] | First image in the sequence titled, "The Secret was Coveted" | by Elizabeth Towne, published in 1906 — wrote about New Thought ideas |
Alchemist Saint Germain[10] | Shown probing the secrets of the Emerald Tablet | Alchemy, the transforming of mind into matter.[9] |
Azoth of the Philosophers | A meditative emblem used by alchemist' and first published in 1659 | "'Azoth' ... is one of the more arcane names for the One Thing"[54] |
"Rosicrucian", as text — Note: the word "Rosicrucian" is not spoken in the film.[9] | Appears briefly, 12 times in the film, at 0:22:43, 0:22:50, 0:45:16, 0:53:26, 0:53:30, 0:59:41, 0:59:45/46, 1:08:55, 1:08:59, 1:15:36, and 1:22:14[9] | Described by the official website as "...a legendary and secret order that espoused many of the ideas of The Secret"[7] |
Paul Harrington, the co-producer for the film, reported that broadcast TV—instead of the Internet—was initially planned as the medium for the first release:
The Secret premiere was broadcast through the Internet on March 23, 2006 using Vividas technology. It is still available either on a pay-per-view basis via streaming media (or on DVD at theSecret.tv, the official site for the film). A new extended edition of The Secret was released to the public on October 1, 2006. The Australian television premiere was on Nine Network on Saturday, February 3, 2007.[13]
Plans have been announced to produce a sequel to The Secret and a spin-off TV series.[55] An August release is planned for the sequel [source dated end of 2006] and "spinoff books expected in 2007 are The Secret Workbook and a collection of The Secret Success Stories." [26]