GenreSoap Opera
Directed byDasari Narayana Rao, Haricharan, Lakshmi Srinivas, Venkat Sriramoju
Country of originIndia
Original languageTelugu
No. of seasons1
No. of episodes3842
ProducerDasari Padma
Running time25 minutes
Production companySowbhagya Media Ltd[1]
Original networkETV Telugu
Original release22 December 2008 (2008-12-22) –
External links

Abhishekam (Telugu:అభిషేకం) (translation: Anointing) is an Indian Telugu soap opera that airs on ETV Telugu.[2][3] It airs from Monday to Saturday during afternoons.[4] It premiered on 22 December 2008 and is currently the longest running Indian television soap opera.[5][6]


This section needs expansion with: This is the plot of the very initial episodes. With the series running for more than 12 years the latest plots needed to be included.. You can help by adding to it. (March 2021)

Abhishekam is a story of family relationships and human values. Narasimham and Suseela have two children, Vinay and Sumathi. Vinay hates his father because of his drunkardness and womanizing activities because of which he has bought disgrace to the family and also he harasses his mother. Because of Narasimham his daughter dies. With all of these incidents Vinay leaves his home and starts living with Mastaru's family in a village.

He stays with Mastaru for 12 years and during that time Mastaru's daughter Rekha starts loving Vinay. But he keeps her away because this is not acceptable to Rekha's grand mother. After that he becomes a software professional and meets Swathi, the daughter of his boss and marries her. Meanwhile, Vinay meets his mother and Mastaru accidentally.

Vinay comes to know about Mastaru's daughter Rekha that she was in a hospital in a serious condition and doctors have gave up on her condition. On his mother's direction Vinay marries Rekha to fulfill her last wish. But to everyone's surprise Rekha gets recovered and comes to Vinay's home. How Vinay reacts to this and what decision he takes and how he deals with his wife Swathi in this regard forms the crux of the story.



During the COVID-19 pandemic, the production of the serial was halted indefinitely on 19 March 2020 and the airing stopped after inadequate bank episodes from 27 March 2020.[9][10] Production resumed after three months on mid June 2020 and new episodes started broadcasting from 22 June 2020.[11]

See also


  1. ^ "Abhishekam 200 Episodes Celebration".
  2. ^ "never-ending-longest-running-tv-serials-in-india-telugu-tops". ap7am. Archived from the original on 28 March 2019.
  3. ^ "Abhishekam serial 2500 episodes Celebrations".
  4. ^ "Abhishekam ( అభిషేకం )". www.etv.co.in. Archived from the original on 2 February 2020. Retrieved 2 February 2020.
  5. ^ "More spellbinding soap gathas". Outlook. Archived from the original on 2 February 2020.
  6. ^ "Telugu Serials: మూడువేల ఎపిసోడ్‌లు పూర్తి చేసుకున్న సీరియల్స్ ఇవే!". CNN News18.
  7. ^ "Dileep Teja, a film star in the making". The Hindu. Archived from the original on 2 February 2020.
  8. ^ "nandi-tv-awards-for-2014-2015-and-2016-announced-here-are-the-winners". timesofindia.com. Archived from the original on 2 February 2020.
  9. ^ "Covid-19 impact: Film, serial shootings halted till March 31". The Economic Times.
  10. ^ "Soaps are out of stock: The real reason you are seeing reruns on Indian television during lockdown". The Indian Express.
  11. ^ "Telugu television shows back on track". The Hindu.