Brand of snack cracker
Airly Foods is an American brand of snack crackers. The brand revolves around utilizing sustainable farming[1] and carbon credits to offset the total carbon emissions which would result from traditionally producing such a product.[2][3] Consequently, the crackers are produced in the shape of clouds.
The company follows three basic principles to ensure the positive environmental impacts of their crackers' production: no tilling of the soil, using prescriptive amounts of seed and fertilizer, ending over-fertilization, and planting legumes in fields between growing seasons for cash crops.[4]
History
In 2021, Post Holdings CEO Rob Vitale responded to changes in consumer patterns by telling two employees, Jennifer McKnight and Mark Izzo, to "find [him] something that has the potential to disrupt food and beverage."[5][2] They responded by forming Bright Future Foods, a subsidiary with the goal of focusing on climate-friendly snacking options.[6]
McKnight and Izzo formulated the idea for Airly Foods, a brand of crackers in which each box sold removed between eighteen to twenty one grams of carbon dioxide from the air.[7][8] Soon, a third co-founder, Kris Corbin, became involved with the brand.
The crackers went into production in 2022. Originally, four flavors were available: cheddar, chocolate, sea salt, and salted caramel. In January 2023, two more flavors became available: butter and cinnamon.[9] Originally, they were sold only in specialty grocery stores, before hitting shelves in major supermarkets such as Walmart[10] and Target.
Airly products are sold for approximately three dollars per box. According to McKnight, “[Airly is] empowering the shopper to vote with their dollars without sacrificing taste or price”.
