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Amazon Inspire
Type of site
Online video platform
Headquarters98109, WA
Seattle, Washington,
United States
OwnerAmazon Inc.
Industry
ParentAmazon Inc.
Launched2019; 5 years ago (2019)

Amazon Live is an American video e-commerce live-streaming service created by Amazon Inc. to compete with live-streaming services. The service allows users to stream live videos promoting or sponsoring products.[1]

History

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In 2019 Amazon launched an integrated platform into the Amazon website and application. In 2023 roughly a billion total viewers watch Amazon Live across the United States and India. The platform has also been integrated into Amazon Freevee and Amazon Prime Video.[2]

Overview

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Users (mainly celebrities or Internet influencers) have the option to livestream on Amazon and add tags to additionally add context to the products they're selling or promoting. Other users can join in and type in messages to send to a global chat on the livestream.[1]

References

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  1. ^ a b "Amazon Live". Amazon.com. Retrieved 20 April 2024.
  2. ^ "Amazon Live introduces an interactive and shoppable channel on Prime Video and Amazon Freevee". aboutamazon.com. Amazon Staff. 16 April 2024. Retrieved 20 April 2024.