, Inc.
FormerlyCadabra, Inc. (1994–1995)
FoundedJuly 5, 1994; 28 years ago (1994-07-05)
Bellevue, Washington, U.S.
FounderJeff Bezos
Area served
Key people
RevenueIncrease US$469.822 billion (2021)
Increase US$24.879 billion (2021)
Increase US$33.364 billion (2021)
Total assetsIncrease US$420.549 billion (2021)
Total equityIncrease US$138.245 billion (2021)
OwnerJeff Bezos (9.8%)
Number of employees
  • Increase 1,608,000 (December 2021)
  • U.S.: 950,000 (June 2021)
Subsidiaries Edit this at Wikidata
Footnotes / references
[1][2][3][4], Inc.[1] (/ˈæməzɒn/ AM-ə-zon) is an American multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economic and cultural forces in the world",[5] and is one of the world's most valuable brands.[6] It is one of the Big Five American information technology companies, alongside Alphabet, Apple, Meta, and Microsoft.

Amazon was founded by Jeff Bezos from his garage in Bellevue, Washington,[7] on July 5, 1994. Initially an online marketplace for books, it has expanded into a multitude of product categories, a strategy that has earned it the moniker The Everything Store.[8] It has multiple subsidiaries including Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D). Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. Its acquisition of Whole Foods in August 2017 for US$13.4 billion substantially increased its footprint as a physical retailer.[9]

Amazon has earned a reputation as a disruptor of well-established industries through technological innovation and "aggressive" reinvestment of profits into capital expenditures.[10][11][12][13] As of 2021, it is the world's largest online retailer and marketplace, smart speaker provider, cloud computing service through AWS,[14] live-streaming service through Twitch, and Internet company as measured by revenue and market share.[15] In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has over 200 million subscribers worldwide.[16][17] It is the second-largest private employer in the United States.[18]

Amazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video, Amazon Music, Twitch, and Audible units. It publishes books through its publishing arm, Amazon Publishing, film and television content through Amazon Studios, and has been the owner of film and television studio Metro-Goldwyn-Mayer since March 2022. It also produces consumer electronics—most notably, Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.

Amazon has been criticized for customer data collection practices,[19] a toxic work culture,[20] tax avoidance,[21][22] and anti-competitive behavior.[23][24]


Main article: History of Amazon

1994-2006: Early years

Amazon was founded in July 1994 by Jeff Bezos, who chose the Seattle area for its abundance of technical talent, as Microsoft was in the area.[25]

Amazon went public in May 1997. It began selling music and videos in 1998, and began international operations by acquiring online sellers of books in the United Kingdom and Germany. The following year, it began selling music, video games, consumer electronics, home improvement items, software, games, and toys.[26][27]

In 2002, it launched Amazon Web Services (AWS), which initially focused on providing APIs for web developers to build web applications on top of Amazon's ecommerce platform.[28][29] In 2004, AWS was expanded to provide website popularity statistics and web crawler data from the Alexa Web Information Service.[30] AWS later shifted toward providing enterprise services with Simple Storage Service (S3) in 2006,[31] and Elastic Compute Cloud (EC2) in 2008,[32] allowing companies to rent data storage and computing power from Amazon. In 2006, Amazon also launched the Fulfillment by Amazon program, which allowed individuals and small companies (called "third-party sellers") to sell products through Amazon's warehouses and fulfillment infrastructure.[33]

2007-present: Growth

Amazon purchased the Whole Foods Market supermarket chain in 2017.[34]

During the COVID-19 pandemic, Amazon introduced a hazard pay of $2-per-hour, changes to overtime pay, and a policy of unlimited, unpaid time off until April 30, 2020. The hazard pay increase expired in June 2020, and the paid time-off policy in May 2022.[35][36] Amazon also introduced temporary restrictions on the sale of non-essential goods, and hired 100,000 more staff in the US and Canada.[37] Some Amazon workers in the US, France, and Italy protested the company's decision to "run normal shifts" despite many positive COVID-19 cases.[38][39] In Spain, the company has faced legal complaints over its policies.[40] A group of US Senators wrote an open letter to Bezos in March 2020, expressing concerns about worker safety.[41]

On February 2, 2021, Amazon announced that Jeff Bezos would step down as CEO to become executive chair of Amazon's board in Q3 of 2021. Andy Jassy, previously CEO of AWS, became Amazon's CEO.[42][43]

Products and services

Main article: List of Amazon products and services

Logo since January 2000
Screenshot screenshot.jpeg
Type of site
Available in
  • Arabic
  • Chinese
  • Dutch
  • English
  • French
  • German
  • Hindi
  • Italian
  • Japanese
  • Polish
  • Portuguese
  • Spanish
  • Swedish
  • Turkish
OwnerAmazon (original U.S. site)
Launched1995; 27 years ago (1995)
Current statusActive
Written inC++ and Java
[44] is an ecommerce platform that sells many product lines, include media (books, movies, music, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal care products, industrial & scientific supplies, kitchen items, jewelry, watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items, toys and games, farm supplies, and consulting services.[45] Amazon websites are country-specific (for example, for the U.S. and for France), though some offer international shipping.[46]

Visits to grew from 615 million annual visitors in 2008,[47] to more than 2 billion per month in 2022.[48] The company has invested heavily in server capacity and redundancy to handle increased traffic during the Christmas holiday season.[49] The ecommerce platform is the 14th most visited website in the world.[50]

Merchant partnerships

In 2000, U.S. toy retailer Toys "R" Us entered into a 10-year agreement with Amazon, valued at $50 million per year plus a cut of sales, under which Toys "R" Us would be the exclusive supplier of toys and baby products on the service, and the chain's website would redirect to Amazon's Toys & Games category. In 2004, Toys "R" Us sued Amazon, claiming that because of a perceived lack of variety in Toys "R" Us stock, Amazon had knowingly allowed third-party sellers to offer items on the service in categories that Toys "R" Us had been granted exclusivity. In 2006, a court ruled in favor of Toys "R" Us, giving it the right to unwind its agreement with Amazon and establish its independent e-commerce website. The company was later awarded $51 million in damages.[51][52][53]

In 2001, Amazon entered into a similar agreement with Borders Group, under which Amazon would comanage as a co-branded service.[54] Borders pulled out of the arrangement in 2007, with plans to also launch its own online store.[55]

On October 18, 2011, announced a partnership with DC Comics for the exclusive digital rights to many popular comics, including Superman, Batman, Green Lantern, The Sandman, and Watchmen. The partnership has caused well-known bookstores like Barnes & Noble to remove these titles from their shelves.[56]

In November 2013, Amazon announced a partnership with the United States Postal Service to begin delivering orders on Sundays. The service, included in Amazon's standard shipping rates, initiated in metropolitan areas of Los Angeles and New York because of the high-volume and inability to deliver in a timely way, with plans to expand into Dallas, Houston, New Orleans and Phoenix by 2014.[57]

In June 2017, Nike agreed to sell products through Amazon in exchange for better policing of counterfeit goods.[58][59] This proved unsuccessful and Nike withdrew from the partnership in November 2019.[59][60] Companies including IKEA and Birkenstock also stopped selling through Amazon around the same time, citing similar frustrations over business practices and counterfeit goods.[61]

In September 2017, Amazon ventured with one of its sellers JV Appario Retail owned by Patni Group which has recorded a total income of US$ 104.44 million ( 759 crore) in financial year 2017–2018.[62]

As of October 11, 2017, AmazonFresh sold a range of Booths branded products for home delivery in selected areas.[63]

In November 2018, Amazon reached an agreement with Apple Inc. to sell selected products through the service, via the company and selected Apple Authorized Resellers. As a result of this partnership, only Apple Authorized Resellers may sell Apple products on Amazon effective January 4, 2019.[64][65]

Private-label products

Amazon sells many products under its own brand names, including phone chargers, batteries, an diaper wipes. The AmazonBasics brand was introduced in 2009, and now features hundreds of product lines, including smartphone cases, computer mice, batteries, dumbbells, and dog crates. Amazon owned 34 private-label brands as of 2019. These brands account for 0.15% of Amazon's global sales, whereas the average for other large retailers is 18%.[66] Other Amazon retail brands include Presto!, Mama Bear, and Amazon Essentials.[67]

Third-party sellers

Amazon derives many of its sales (around 40% in 2008) from third-party sellers who sell products on Amazon.[68] Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their websites. The sales are processed through and end up at individual sellers for processing and order fulfillment and Amazon leases space for these retailers. Small sellers of used and new goods go to Amazon Marketplace to offer goods at a fixed price.[69]

Affiliate program

Publishers can signup as affiliates and receive a commission for referring customers to Amazon by placing links to Amazon on their websites if the referral results in a sale. Worldwide, Amazon has "over 900,000 members" in its affiliate programs.[70] In the middle of 2014, the Amazon Affiliate Program is used by 1.2% of all websites and it is the second most popular advertising network after Google Ads.[71] It is frequently used by websites and non-profits to provide a way for supporters to earn them a commission.[72]

Associates can access the Amazon catalog directly on their websites by using the Amazon Web Services (AWS) XML service. A new affiliate product, aStore, allows Associates to embed a subset of Amazon products within another website, or linked to another website. In June 2010, Amazon Seller Product Suggestions was launched (rumored to be internally called "Project Genesis") to provide more transparency to sellers by recommending specific products to third-party sellers to sell on Amazon. Products suggested are based on customers' browsing history.[73] In 2019, Amazon launched a bigger local online store in Singapore to expand its product selection in the face of intensifying competition with competitors in the region.[74]

In July 2019, the 3rd U.S. City Court of Appeals in Philadelphia ruled that Amazon can be held accountable for faulty third-party sales.[75] The decision ran counter to a past lower court ruling that had favored Amazon. Heather Oberdorf had sued the company in 2016 over a dog leash that snapped, causing permanent loss of vision in one eye. If upheld, the decision would expose Amazon and similar platform businesses to strict liability lawsuits for defective products, which represents a major change in the law.[76] The panel sent the case back to the lower court, to decide whether the leash was defective.[77]

Product reviews

See also: Criticism of Amazon § Amazon reviews

Amazon allows users to submit reviews to the web page of each product. Reviewers must rate the product on a rating scale from one to five stars. Amazon provides a badging option for reviewers which indicates the real name of the reviewer (based on confirmation of a credit card account) or which indicates that the reviewer is one of the top reviewers by popularity. As of December 16, 2020, Amazon removed the ability of sellers and customers to comment on product reviews and purged their websites of all posted product review comments. In an email to sellers Amazon gave its rationale for removing this feature: "... the comments feature on customer reviews was rarely used." The remaining review response options are to indicate whether the reader finds the review helpful or to report that it violates Amazon policies (abuse). If a review is given enough "helpful" hits, it appears on the front page of the product. In 2010, Amazon was reported as being the largest single source of Internet consumer reviews.[78]

When publishers asked Bezos why Amazon would publish negative reviews, he defended the practice by claiming that was "taking a different approach ... we want to make every book available—the good, the bad and the ugly ... to let truth loose".[79]

There have been cases of positive reviews being written and posted by public relations companies on behalf of their clients[80] and instances of writers using pseudonyms to leave negative reviews of their rivals' works

Amazon sales rank

The Amazon sales rank (ASR) indicates the popularity of a product sold on any Amazon locale. It is a relative indicator of popularity that is updated hourly. Effectively, it is a "best sellers list" for the millions of products stocked by Amazon.[81] While the ASR has no direct effect on the sales of a product, it is used by Amazon to determine which products to include in its bestsellers lists.[81] Products that appear in these lists enjoy additional exposure on the Amazon website and this may lead to an increase in sales. In particular, products that experience large jumps (up or down) in their sales ranks may be included within Amazon's lists of "movers and shakers"; such a listing provides additional exposure that might lead to an increase in sales.[82] For competitive reasons, Amazon does not release actual sales figures to the public. However, Amazon has now begun to release point of sale data via the Nielsen BookScan service to verified authors.[83] While the ASR has been the source of much speculation by publishers, manufacturers, and marketers, Amazon itself does not release the details of its sales rank calculation algorithm. Some companies have analyzed Amazon sales data to generate sales estimates based on the ASR,[84] though Amazon states:

Please keep in mind that our sales rank figures are simply meant to be a guide of general interest for the customer and not definitive sales information for publishers—we assume you have this information regularly from your distribution sources

— Help[85]
Content search

"Search Inside the Book" is a feature which allows customers to search for keywords in the full text of many books in the catalog.[86][87] The feature started with 120,000 titles (or 33 million pages of text) on October 23, 2003.[88]

Amazon Pharmacy

In November 2020, the company started an online delivery service dedicated to prescription drugs. The service provides discounts up to 80% for generic drugs and up to 40% for branded drugs for Prime subscribe users. The products can be purchased on the company's website or at over 50,000 bricks-and-mortar pharmacies in the United States.[89]

Physical stores

In November 2015, Amazon opened a physical Amazon Books store in University Village in Seattle. The store is 5,500 square feet and prices for all products match those on its website.[90] Amazon will open its tenth physical book store in 2017;[91] media speculation suggests Amazon plans to eventually roll out 300 to 400 bookstores around the country.[90]

In June 2018, it was reported that Amazon planned to open brick and mortar bookstores in Germany.[92]

In August 2019, Amazon applied to have a liquor store in San Francisco, CA as a means to ship beer and alcohol within the city.[93]

In 2020, Amazon Fresh opened several physical stores in the U.S. and the United Kingdom.[94]

In September 2020, Amazon launched Luxury Stores on its mobile app, where Oscar de la Renta become the first and only label to partner with the firm.[95]

Amazon Web Services

Main article: Amazon Web Services

Amazon Web Services (AWS) is a subsidiary of that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. These cloud computing web services provide distributed computing processing capacity and software tools via AWS server farms. One of these services is Amazon Elastic Compute Cloud (EC2), which allows users to have at their disposal a virtual cluster of computers, available all the time, through the Internet. AWS's virtual computers emulate most of the attributes of a real computer, including hardware central processing units (CPUs) and graphics processing units (GPUs) for processing; local/RAM memory; hard-disk/SSD storage; a choice of operating systems; networking; and pre-loaded application software such as web servers, databases, and customer relationship management (CRM).

AWS services are delivered to customers via a network of AWS server farms located throughout the world. Fees are based on a combination of usage (known as a "Pay-as-you-go" model), hardware, operating system, software, or networking features chosen by the subscriber required availability, redundancy, security, and service options. Subscribers can pay for a single virtual AWS computer, a dedicated physical computer, or clusters of either.[96] Amazon provides select portions of security for subscribers (e.g. physical security of the data centers) while other aspects of security are the responsibility of the subscriber (e.g. account management, vulnerability scanning, patching). AWS operates from many global geographical regions including 6 in North America.[97]

Amazon markets AWS to subscribers as a way of obtaining large-scale computing capacity more quickly and cheaply than building an actual physical server farm.[98] All services are billed based on usage, but each service measures usage in varying ways. As of 2021 Q4, AWS has 33% market share for cloud infrastructure while the next two competitors Microsoft Azure and Google Cloud have 21%, and 10% respectively, according to Synergy Group.[99][100]

Hardware and services

Amazon has a number of products and services available, including its digital assistant Alexa, Amazon Music and Prime Video for music and videos respectively, the Amazon Appstore for Android apps, and its Kindle hardware line of e-readers and tablets. Audible provides audiobooks for purchase and listening.

In September 2021, Amazon announced the launch of Astro, its first household robot, powered by its Alexa smart home technology. This can be remote-controlled when not at home, to check on pets, people, or home security. It will send owners a notification if it detects something unusual.[101]



Amazon Transportation Services truck at an Amazon Logistics delivery station
Amazon Transportation Services truck at an Amazon Logistics delivery station

Amazon uses many different transportation services to deliver packages. Amazon-branded services include:

Amazon directly employs people to work at its warehouses, bulk distribution centers, staffed "Amazon Hub Locker+" locations, and delivery stations where drivers pick up packages. As of December 2020, it is not hiring delivery drivers as employees.[104]

Rakuten Intelligence estimated that in 2020 in the United States, the proportion of last-mile deliveries was 56% by Amazon's directly contracted services (mostly in urban areas), 30% by the U.S. Postal Service (mostly in rural areas), and 14% by UPS.[105] In April 2021, Amazon reported to investors it had increased its in-house delivery capacity by 50% in the last 12 months (which included the first year of the COVID-19 pandemic in the United States).[106]

Supply chain

Amazon first launched its distribution network in 1997 with two fulfillment centers in Seattle and New Castle, Delaware. Amazon has several types of distribution facilities consisting of cross-dock centers, fulfillment centers, sortation centers, delivery stations, Prime now hubs, and Prime air hubs. There are 75 fulfillment centers and 25 sortation centers with over 125,000 employees.[107][108] Employees are responsible for five basic tasks: unpacking and inspecting incoming goods; placing goods in storage and recording their location; picking goods from their computer recorded locations to make up an individual shipment; sorting and packing orders; and shipping. A computer that records the location of goods and maps out routes for pickers plays a key role: employees carry hand-held computers which communicate with the central computer and monitor their rate of progress. Some warehouses are partially automated with systems built by Amazon Robotics.

In September 2006, Amazon launched a program called FBA (Fulfillment By Amazon) whereby it could handle storage, packing and distribution of products and services for small sellers.[109]

Corporate affairs

Corporate culture

During his tenure, Jeff Bezos had become renowned for his annual shareholder letters, which have gained similar notability to those of Warren Buffett.[110] These annual letters gave an "invaluable window" into the famously "secretive" company, and revealed Bezos's perspectives and strategic focus.[110][111] A common theme of these letters is Bezos's desire to instill customer-centricity (in his words, customer obsession) at all levels of Amazon, notably by making all senior executives field customer support queries for a short time at Amazon call centers. He also read many emails addressed by customers to his public email address.[112] One of Bezos's most well-known internal memos was his mandate for "all teams" to "expose their data and functionality" through service interfaces "designed from the ground up to be externalizable". This process, commonly known as a "service-oriented architecture" (SOA), resulted in mandatory dogfooding of services that would later be commercialized as part of AWS.[113]

Corporate governance

The company's largest campus outside the United States was inaugurated in Hyderabad, India in September 2019.
The company's largest campus outside the United States was inaugurated in Hyderabad, India in September 2019.

Board of directors

Amazon founder Jeff Bezos in 2016
Amazon founder Jeff Bezos in 2016

As of June 2022, Amazon's board of directors were:[114]

Finances is primarily a retail site with a sales revenue model; Amazon takes a small percentage of the sale price of each item that is sold through its website while also allowing companies to advertise their products by paying to be listed as featured products.[115] As of 2018, is ranked 8th on the Fortune 500 rankings of the largest United States corporations by total revenue.[116]

For the fiscal year 2021, Amazon reported earnings of US$33.36 billion, with an annual revenue of US$469.82 billion, an increase of 21.7% over the previous fiscal cycle. Since 2007 sales increased from 14.835 billion to 469.822 billion, due to continued business expansion.[117]

Amazon's market capitalization went over US$1 trillion again in early February 2020 after the announcement of the fourth quarter 2019 results.[118]

Year Revenue[119]
in mil. US$
Net income
in mil. US$
Total Assets
in mil. US$
1995[120] 0.5 −0.3 1.1
1996[120] 16 −6 8
1997[120] 148 −28 149 614
1998[121] 610 −124 648 2,100
1999[121] 1,639 −720 2,466 7,600
2000[121] 2,761 −1,411 2,135 9,000
2001[121] 3,122 −567 1,638 7,800
2002[121] 3,932 −149 1,990 7,500
2003[122] 5,263 35 2,162 7,800
2004[122] 6,921 588 3,248 9,000
2005[122] 8,490 359 3,696 12,000
2006[122] 10,711 190 4,363 13,900
2007[122] 14,835 476 6,485 17,000
2008[123] 19,166 645 8,314 20,700
2009[124] 24,509 902 13,813 24,300
2010[125] 34,204 1,152 18,797 33,700
2011[126] 48,077 631 25,278 56,200
2012[127] 61,093 −39 32,555 88,400
2013[128] 74,452 274 40,159 117,300
2014[129] 88,988 −241 54,505 154,100
2015[130] 107,006 596 64,747 230,800
2016[131] 135,987 2,371 83,402 341,400
2017[132] 177,866 3,033 131,310 566,000
2018[133] 232,887 10,073 162,648 647,500
2019[134] 280,522 11,588 225,248 798,000
2020[135] 386,064 21,331 321,195 1,298,000
2021[1] 469,822 33,364 420,549 1,608,000


See also: List of Amazon locations

Amazon owns over 40 subsidiaries, including Amazon Web Services, Audible,, Goodreads, IMDb, Kiva Systems (now Amazon Robotics), Shopbop, Teachstreet, Twitch, Zappos, and Zoox.[136]


Main article: Goodreads

Goodreads is a "social cataloging" website founded in December 2006 and launched in January 2007 by Otis Chandler, a software engineer, and entrepreneur, and Elizabeth Khuri. The website allows individuals to freely search Goodreads' extensive user-populated database of books, annotations, and reviews. Users can sign up and register books to generate library catalogs and reading lists. They can also create their groups of book suggestions and discussions. In December 2007, the site had over 650,000 members, and over a million books had been added. Amazon bought the company in March 2013.[137]

Kuiper Systems

Main article: Kuiper Systems

Kuiper Systems LLC, is a subsidiary of Amazon, set up to deploy a broadband satellite internet constellation with an announced 3,236 Low Earth orbit satellites to provide satellite based Internet connectivity.[138][139][140]


Main article: Ring Inc.

Ring is a home automation company founded by Jamie Siminoff in 2013. It is primarily known for its WiFi powered smart doorbells, but manufactures other devices such as security cameras. Amazon bought Ring for US$1 billion in 2018.[141]


Main article: Twitch (service)

Twitch at the Electronic Entertainment Expo

Twitch is a live streaming platform for video, primarily oriented towards video gaming content. The service was first established as a spin-off of a general-interest streaming service known as Its prominence was eclipsed by that of Twitch, and was eventually shut down by its parent company in August 2014 in order to focus exclusively on Twitch.[142] Later that month, Twitch was acquired by Amazon for $970 million.[143] Through Twitch, Amazon also owns Curse, Inc., an operator of video gaming communities and a provider of VoIP services for gaming.[144] Since the acquisition, Twitch began to sell games directly through the platform,[145] and began offering special features for Amazon Prime subscribers.[146]

The site's rapid growth had been boosted primarily by the prominence of major esports competitions on the service, leading GameSpot senior esports editor Rod Breslau to have described the service as "the ESPN of esports".[147] As of 2015, the service had over 1.5 million broadcasters and 100 million monthly viewers.[148]

On August 10, 2020, Amazon announced the rebranding of Twitch Prime, the live-streaming site, renaming it Prime Gaming in another attempt to crack the video game market after failing a big-budget game effort. With Twitch Prime, users will be given a free subscription to Twitch, with free games from small studios and discounts for larger titles like Grand Theft Auto and League of Legends.[149]

On November 2, 2020, Twitch announced a virtual flagship conference and named it GlitchCon instead of TwitchCon to be held on November 14. The main aim of the conference will be to bring its numerous, disparate communities of streamers and fans together where they can be real-life confidants.[150]

Whole Foods Market

Whole Foods Market store in Ann Arbor, Michigan
Whole Foods Market store in Ann Arbor, Michigan

Whole Foods Market is an American supermarket chain exclusively featuring foods without artificial preservatives, colors, flavors, sweeteners, and hydrogenated fats.[151]

Amazon acquired Whole Foods for $13.7 billion in August 2017.[152][153][9]


Other Amazon subsidiaries include:

Amazon also has investments in renewable energy and plans to expand its position into the Canadian market through an investment in a new plant in Alberta.[182]


Amazon lobbies the United States federal government and state governments on multiple issues such as the enforcement of sales taxes on online sales, transportation safety, privacy and data protection and intellectual property. According to regulatory filings, focuses its lobbying on the United States Congress, the Federal Communications Commission and the Federal Reserve. spent roughly $3.5 million, $5 million and $9.5 million on lobbying, in 2013, 2014 and 2015, respectively.[183] was a corporate member of the American Legislative Exchange Council (ALEC) until it dropped membership following protests at its shareholders' meeting on May 24, 2012.[184]

In 2014, Amazon expanded its lobbying practices as it prepared to lobby the Federal Aviation Administration to approve its drone delivery program, hiring the Akin Gump Strauss Hauer & Feld lobbying firm in June.[185] Amazon and its lobbyists have visited with Federal Aviation Administration officials and aviation committees in Washington, D.C. to explain its plans to deliver packages.[186] In September 2020 this moved one step closer with the granting of a critical certificate by the FAA.[187]

In 2019, it spent $16.8m and had a team of 104 lobbyists, up from $14.4m and 103 lobbyists in 2018.[188]


Main article: Criticism of Amazon

A sticker expressing an anti-Amazon message is pictured on the back of a street sign in Seattle.
A sticker expressing an anti-Amazon message is pictured on the back of a street sign in Seattle.

Amazon has attracted criticism for its actions, including: supplying law enforcement with facial recognition surveillance tools;[189] forming cloud computing partnerships with the CIA;[190] leading customers away from bookshops;[191] adversely impacting the environment;[192] placing a low priority on warehouse conditions for workers;[193] actively opposing unionization efforts;[194] remotely deleting content purchased by Amazon Kindle users; taking public subsidies; seeking to patent its 1-Click technology; engaging in anti-competitive actions and price discrimination;[23][24] and reclassifying LGBT books as adult content.[195][196] Criticism has also concerned various decisions over whether to censor or publish content such as the WikiLeaks website, works containing libel and material facilitating dogfight, cockfight, or pedophile activities. In December 2011, Amazon faced a backlash from small businesses for running a one-day deal to promote its new Price Check app. Shoppers who used the app to check prices in a brick-and-mortar store were offered a 5% discount to purchase the same item from Amazon.[197] Companies like Groupon, eBay and countered Amazon's promotion by offering $10 off from their products.[198][199]

The company has also faced accusations of putting undue pressure on suppliers to maintain and extend its profitability. One effort to squeeze the most vulnerable book publishers was known within the company as the Gazelle Project, after Bezos suggested, according to Brad Stone, "that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle."[200] In July 2014, the Federal Trade Commission launched a lawsuit against the company alleging it was promoting in-app purchases to children, which were being transacted without parental consent.[201] In 2019, Amazon banned selling skin-lightening and racist products that might affect the consumer's health.[202] In 2022, a lawsuit filed by state attorney-general Letitia James was dismissed by the New York state court of appeals.[203]

See also


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