MTV Tres
CountryUnited States
Broadcast areaNationwide
HeadquartersMiami, Florida
Programming
Language(s)English
Spanish
Picture format480i (SDTV)
Ownership
OwnerViacomCBS Domestic Media Networks (ViacomCBS)
Sister channelsMTV, MTV2
History
LaunchedAugust 1, 1998; 22 years ago (1998-08-01)
ReplacedMásMúsica TeVe (1998–2006)
MTV Español (1999–2006)
Former namesMTV S (1998–1999)
MTV Español (1999–2006)
Availability
Cable
Available on many cable systemsConsult local listings
Satellite
Dish NetworkChannel 891 (SD)
DirecTVChannel 445 (SD)
G-184040 V / 29270 / 3/4
VCT 766 / Channel 770 (West)
(Transponder 17)
SES-211750 V / 7320 / 7/8
VCT 553 / Channel 210 (East)
(Transponder 2)
IPTV
AT&T U-verseChannel 507 (SD)
Channel 3143 (SD)
Verizon FiOSChannel 273 (SD)
Channel 1660 (SD)

MTV Tres (taken from the Spanish word for the number three tres, stylized as tr3s) is an American pay television network owned by ViacomCBS Domestic Media Networks, a subsidiary of ViacomCBS.

The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34,[1] and its programming formerly included lifestyle series, customized music video playlists, news documentaries that celebrate Latino culture, music and artists and English-subtitled programming in Spanish, imported from MTV Spain and MTV Latin America, as well as Spanish-subtitled programming from MTV.[2]

As of August 2013, MTV Tres was available to approximately 36 million pay television households (totaling 32% of households with television) in the United States.[3]

History

MTV Español

MTV Español logo.
MTV Español logo.

On August 1, 1998, MTV Networks launched a 24-hour digital cable channel, MTV S (the "S" standing for "Spanish").[4] On October 1, 2001, the channel was relaunched as MTV Español,[5] focusing on music videos by Latin rock and pop artists.[6] The rebranded network mainly utilized the eight-hour automated music video playlist wheel used by sister networks MTV2, MTV Hits and MTVX (later MTV Jams) without any original programming, except for repurposed content from MTV's Latin America networks.

Acquisition of MásMúsica TeVe

Más Música logo.
Más Música logo.

Más Música TeVe, founded in 1998, was a network distributed in the United States on pay television that aired music videos from various Latin American music styles, including salsa, cumbia, regional Mexican, and contemporary Spanish-language hits. Founded by Eduardo Caballero of Caballero Television,[7] MásMúsica TeVe carried the minimum requirements of educational and public affairs programming on weekends, and it was carried mainly on low-power television stations throughout the United States.

In December 2005, Viacom acquired MásMúsica and ten of the network's affiliated stations. The sale was closed down in January 2006.[8]

Launch of MTV Tres

MTV Tr3s logo used from 2006 to 2010.
MTV Tr3s logo used from 2006 to 2010.

MTV Tres unofficially launched on September 4, 2006, when it became available on all subscription providers that previously carried MTV Español. On September 25, 2006, MTV Español and MásMúsica TeVe officially merged. The first program to air on the newly formed channel was the premiere of Mi TRL at 4:30 p.m. Eastern Time.

In its beginnings, MTV Tres's programming schedule was significantly more repetitive than MTV Español was in its last days. The channel aired shows such as Hola, My Name is MTV Tres, the Top 20 Countdown, Los Hits, Mis #1s, Sucker Free Latino (only running two new shows per week), Latina Factor, Mi TRL, MTV Trespass, Los Premios MTV Latinoamérica 2006, Making the Video and Diary; the latter two and many other programs from MTV are merely subtitled into Spanish rather than carrying re-dubbed versions. These programs were repeated for most of the day, which greatly reduced the amount of freeform music videos played on the channel. As months passed, however, the programming became more varied and diverse, with changing music video blocks airing several times in the day.

Relaunch as Tres

On July 12, 2010, MTV Tres dropped the MTV name from its logo and name, officially rebranding as simply Tres.[9] With the rebrand, the network expanded its programming to include additional acquired MTV programs and series from Viacom's Latin American networks. Eventually, Viacom re-sold some of the stations acquired in the Más Música deal in California and Texas back to Caballero Television, and after its 2019 sale of its last broadcast asset, the network is cable-only.

Programming

Tres broadcasts on an Eastern Time schedule with one national feed for all providers.

Music video programs

Since 2014, MTV Tres broadcasts music videos for at least 22 hours each day (though like their sister networks NickMusic and CMT Music, the titles of the 'programs' now merely delineate an hour for electronic program guides than provide any actual video theming).[citation needed] Music blocks that are airing and have aired on the station are as follows:

Current

Former

The following music video programs were hosted by VJ's who primarily host in English:

Non-music programming

Some reality and scripted series formerly aired on the channel, which are acquired from the flagship U.S. MTV channel (and subtitled in Spanish) as well as from MTV Latin America and Nickelodeon Latin America (which are natively broadcast in Spanish and subtitled in English for broadcast on American television). These types of programs aired for no more than three hours at a time, thus allowing more music videos to be played during the day. Some of the programs had little or nothing to do with Latino culture and possibly only aired on Tres to allow Viacom to maintain syndication rights to the programs without threatening ratings on higher-profile networks.

For a short time from July until October 2010, Tres carried a block of programming known as "Tres Jr.", which carried Spanish-language dubs of Nick Jr.'s Blue's Clues (Spanish-titled as Pistas de Blue and featuring Steve Burns-era episodes) and Wonder Pets.

Class A affiliates (and previously, former full-power affiliate KBEH-TV) carried a second feed of the network with English-language repeats of Allegra's Window and Gullah Gullah Island in order to fulfill E/I programming requirements set by the Federal Communications Commission.

Former programming

Free-to-air affiliates

Most of the broadcast stations that aired MTV Tres served communities with large Hispanic populations. Upon the merger of Más Música and MTV Tres, however, former Más Música affiliate WZXZ-CA in Orlando, Florida switched to MTV2, before affiliating with America TéVé, and WUBX-CA and WBXU-LP in the Raleigh/Durham/Fayetteville, North Carolina market ceased operations completely. Eventually Viacom let their affiliation agreements lapse with their broadcast affiliates, and those other stations have become affiliates of other networks, or ceased all operations. Viacom's carriage agreements with cable providers also often saw the Tres cable channel preferred for carriage over a local affiliate, and most stations were unable to find cable coverage with Tres programming, notwithstanding existing complications involving low-power stations and cable carriage. KVMM-CD, channel 41 of Santa Barbara, California was the only MTV Tres affiliate that still broadcast free-to-air until May 20, 2019, as well as the only over-the-air broadcast asset that Viacom had remaining, until it was sold to HC2 Holdings on February 15, 2019.[17]

Former affiliates

City Station/Channel Notes Current programming
Fresno/Hanford, California KHMM-CD 23 Formerly owned by Viacom defunct
KZMM-CD 22 Spanish independent
Los Angeles, California KBEH 63 (Oxnard) Also on KBLM-LP 38 (Perris) and KPLM 25 (Glendale) Canal de la Fe
Palm Springs KDUO-LP defunct
San Diego, California KSDY-LD Was also seen in parts of Tijuana, Mexico Nuestra Visión
Santa Barbara, California KVMM-CD Formerly owned by Viacom & was the last over-the-air broadcast asset that Viacom had remaining. Azteca America
Sacramento / Stockton / Modesto KMMK-LP Was a repeater of both former sister stations KUUM-CD & KMMW-LD, and was also formerly owned by Viacom defunct
KMUM-CD 15 / KMMW-LD 47 Both stations were formerly owned by Viacom Telemundo
Salinas / Monterey / Santa Cruz, California KMMD-CD 39 Court TV
San Francisco/Oakland
/San Jose, California
KMMC-LD 40 unknown
San Luis Obispo KMMA-CD 41 Formerly owned by Viacom defunct
Santa Maria KQMM-CD 29 3ABN Latino
Denver KLPD-LD 28.2 Decades
West Palm Beach, Florida WBWP-LD 57 Independent
Atlanta, Georgia WTBS-LP 26 Also was seen on WANN-LD 32.2 Estrella TV
Indianapolis WBXI-CA 47 CBS Television Stations O&O Start TV O&O
Laughlin, Nevada KMOH-TV 6 Azteca América O&O
Amarillo KAMM-LP 30 defunct
Austin KGBS-CD 19 Formerly owned by Viacom multplexed into various networks
Beaumont, Texas KUMY-LD 22 NewsNet
Brownsville, Texas XHRIO-TV 2 Programming aired during the overnight and early morning hours[18] also was seen around Matamoros, Tamaulipas, Mexico The CW
Corpus Christi, Texas KCBO-LP 49 unknown
Dallas/Fort Worth, Texas KATA-CD 50 Defunct
Del Rio/Eagle Pass, Texas KVAW 16 Was also seen in major cities in Mexico near the border between Texas and Coahuila, Mexico Independent
McAllen/Harlingen, Texas KMBH-LD 67/KTIZ-LP 52 Secondary affiliation during early morning hours Took over Fox affiliation from XHRIO-TDT
Midland/Odessa, Texas KMDF 22.1 defunct
San Antonio KMHZ-LP 11 defunct

References

  1. ^ Becker, Anne (2006-04-03). "MTV Christens MTV Tr3s". Broadcasting & Cable. Retrieved 2007-08-08.
  2. ^ Navarro, Mireya (2006-09-25). "MTV's New Spanish Channel (page 1 of 2)". The New York Times. Retrieved 2007-12-30.
  3. ^ Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In – Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Zap2it. Archived from the original on August 25, 2013. Retrieved September 7, 2013.
  4. ^ Hay, Carla. MTV Latin Channel To Become 'MTV EspaÑol'. Billboard: August 24, 2001
  5. ^ Hay, Carla. Latin Mtv Set To Relaunch As Mtv Español. Billboard: September 1, 2001
  6. ^ Marroquin, Elena. Hispanic Cable Television Landscape. Cabletelevision Advertising Bureau
  7. ^ Meet Eduardo Caballero Archived 2007-12-14 at the Wayback Machine
  8. ^ Higgins, John M. (2006-04-02). "MTV Makes Bilingual Music". Broadcastingcable.com. Broadcasting & Cable. Retrieved 2007-08-08.
  9. ^ "Tr3s: MTV, Musica y Mas is the PLace to Be on July 12th for Latinos Seeking a New Prime-Time Destination". Earth Times. July 7, 2010. Archived from the original on July 30, 2012. Retrieved July 12, 2010.
  10. ^ "KBEH-63 – MTV Tr3s". Archived from the original on 23 April 2008. Retrieved 27 February 2016.
  11. ^ a b "KBEH-63 – MTV Tr3s". Archived from the original on 23 April 2008. Retrieved 27 February 2016.
  12. ^ "KBEH-63 – MTV Tr3s". Archived from the original on 5 March 2009. Retrieved 27 February 2016.
  13. ^ "KBEH-63 – MTV Tr3s". Archived from the original on 5 March 2009. Retrieved 27 February 2016.
  14. ^ "KBEH-63 – MTV Tr3s". Archived from the original on 11 March 2009. Retrieved 27 February 2016.
  15. ^ "KBEH-63 – MTV Tr3s". Archived from the original on 22 June 2008. Retrieved 27 February 2016.
  16. ^ "KBEH-63 – MTV Tr3s". Archived from the original on 23 April 2008. Retrieved 27 February 2016.
  17. ^ https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1793619
  18. ^ "Programming". Fox Rio 2 website. Retrieved 2008-12-09.