|Picture format||1080i HDTV|
(downscaled to letterboxed 480i for the SDTV feed)
|Owner||Paramount Media Networks|
|Launched||January 15, 1996|
|Former names||BET on Jazz (1996–2002)|
BET Jazz (2002–2006)
BET J (2006–2009)
BET Her (formerly Centric) is an American basic cable television network owned by Paramount Media Networks. The network is a spin-off of BET with a focus on general entertainment targeting African-American women.
The channel originally launched in 1996 as BET on Jazz, a spin-off from BET with a focus on jazz music programming targeting African Americans. In 2006, the network was re-positioned as BET J, which carried a broader array of music programming of interest to the demographic (accompanying its sister soul and hip-hop-oriented digital networks). In 2009, the network relaunched as Centric, with a focus on lifestyle and music programming targeting an upscale African-American audience. In 2014, the network re-positioned its programming to target African-American women, and in 2017, re-branded under its current name.
As of February 2015, approximately 51,829,000 American households (44.5% of households with television) received the network.
The channel launched on January 15, 1996, as BET on Jazz, as a spin-off channel to BET. In 2002, it was renamed BET Jazz. On March 1, 2006, the network was re-branded as BET J and the focus shifted from a pure jazz channel to a more general interest service. While jazz music still remained the stated primary focus, programming expanded to include a block of Caribbean-oriented programs as well as some R&B, neo soul, reggaetón and alternative hip hop. To a lesser extent, BET J also focused on go-go, electronica and alternative rock. Programs included My Two Cents with Keith Boykin, Bryonn Bain, Crystal McCarey Anthony and Staceyann Chin, The Best Shorts hosted by Abiola Abrams, Living the Life of Marley about Ky-Mani Marley, My Model is Better Than Your Model with Eva Pigford and The Turn On hosted by Charlotte Burley.
On April 24, 2009, network officials announced it would rebrand BET J as Centric, a new general entertainment network with lifestyle and music programming targeting "upscale" African-American adults. The new channel was considered to be a competitor to TV One, a similar network catering the demographic. Centric's initial lineup primarily featured programming sourced from other MTV networks and programming recently announced for BET J. The network planned to launch more original programs in 2010, such as the reality series Keeping Up With The Joneses and Model City. The channel also picked up reruns of the music series Soul Train and revived the Soul Train Music Awards. Centric launched on September 28, 2009; its launch day primetime programming featured a tribute to Michael Jackson.
At its 2014 upfronts, Viacom (now Paramount) announced that it would re-position Centric as a network targeting African-American women. Included in the repositioning was a development deal with Queen Latifah's Flavor Unit Entertainment (which saw a fourth season renewal for its comedy-drama Single Ladies, moving from VH1). On September 25, 2017, Centric rebranded as BET Her in an effort to reinforce the network's commitment to its new target audience and restore its connection to the BET brand.
This is a list of programs broadcast by BET Her as of August 2020.