MTV Classic
CountryUnited Kingdom
Broadcast areaUnited Kingdom, Ireland
NetworkMTV UK
HeadquartersLondon, United Kingdom
Picture format16:9 576i SDTV
OwnerViacomCBS Networks UK & Australia
Sister channelsMTV
MTV Base
MTV Hits
MTV Music
MTV Live
Launched1 July 1999
ReplacedVH1 (Virgin Media UK)
Former namesVH1 Classic (1999–2010)
Virgin Media
Channel 316
Virgin Media (Ireland)Channel 707
WightFibreChannel 90
SkyChannel 353
TalkTalk TVChannel 538
BT TVChannel 538

MTV Classic is a British pay television music channel from ViacomCBS Networks UK & Australia. The channel was launched in the United Kingdom and Ireland on 1 July 1999 as VH1 Classic.[1] It focuses on music videos and music specials from the 1960s onwards, sometimes featuring music videos and concert footage from as early as at least the 1940s or 1950s, such as Bing Crosby's "White Christmas" from 1942. It has also aired videos from the 2000s and early 2010s. "Video Killed the Radio Star" by The Buggles, the first video to air on the original MTV in 1981, was also the first music video to be played when the channel was rebranded as MTV Classic on 1 March 2010. Every November and December on some dates of each year, MTV Classic will play Christmas-themed music branded as MTV Xmas. Since the rebrand, Viacom has rebranded other international channels as MTV Classic. On 1 May 2010, VH1 Australia was rebranded as MTV Classic and on 10 January 2011, MTV Networks Europe launched an Italian version of the same channel, replacing MTV Gold.

MTV Classic began broadcasting in widescreen on 6 March 2012.

Temporary rebrands

Viacom occasionally rebrands MTV Classic to a different name to air different kinds of music.


The channel is available in the United Kingdom on Sky, Virgin Media UK, BT TV and TalkTalk Plus TV and in Ireland on Sky Ireland and Virgin Media Ireland.

MTV Classic was previously available on Virgin Media UK but it was removed from the platform on 28 August 2010, along with MTV +1 and MTV Shows, to make room for Comedy Central HD[3] and returned on 7 January 2020, replacing VH1 which had closed that day.[4]


MTV Classic's on-air identity is similar to MTV's international identity. MTV Classic utilises the new MTV logo along with specially commissioned idents by ICC.[5] These idents are also used on other MTV Classic channels around the world including MTV Classic Australia, which launched in May 2010. On September 14, 2021 MTV Classic revealed a new on-air look and new logo part of MTV's 2021 global rebrand.

See also


  1. ^ "MTV Announce Channel Changes". Entertainment Focus. 1 March 2010. Archived from the original on 10 July 2011.
  2. ^ Welsh, Daniel (18 November 2013). "MTV to launch dedicated Christmas channel". Digital Spy. Retrieved 18 November 2013.
  3. ^ "Three MTV channels leave Virgin Media". The Airwaves. 26 August 2010. Archived from the original on 12 January 2013.
  4. ^ "Virgin Media Changelog page 83". Cable Forum. 21 January 2020. Retrieved 29 January 2019.
  5. ^ "ICC". Vimeo. Retrieved 27 June 2013.