MTV Music
Picture format576i (SDTV)
OwnerParamount Networks EMEAA
Sister channelsMTV
Comedy Central
Nick Jr.
Launched1 March 2011
ReplacedMTV Plus
Closed1 July 2016 (DTT only)
Replaced byVH1 (DTT only)

MTV Music is an Italian pay television music channel operated by Paramount Networks EMEAA.

As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV launched a new music channel, MTV Music.

The first version of the channel had launched in the United Kingdom and Ireland on 1 February 2011 replacing MTV Shows. The Italian version of the new channel then channel launched on 1 March 2011, replacing MTV Plus.[1][2]

It is expected that MTV may launch MTV Music channels in other regions under a new global strategy to simplify the branding used across territories.

The main MTV station had been sold to Sky Italia on August 1, 2015 in Italy (DTT only). It had no effect on MTV Music, as this TV station was not sold and continues to be a Paramount property.


Current programmes

Past programmes

See also


  1. ^ [1] Archived July 22, 2011, at the Wayback Machine
  2. ^ "Le note 7 giorni su 7: nasce Mtv Music". Corriere della Sera. 2011-03-01. Retrieved 2013-10-02.