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Frisbee
FRISBEE LOGO 2015.png
CountryItaly
HeadquartersRome
Programming
Language(s)Italian
Picture format576i SDTV
Ownership
OwnerSwitchover Media
(2010–2013)
Discovery Italia
(2013–2022)
Warner Bros. Discovery EMEA
(2022–present)
Sister channelsK2
History
Launched12 June 2010[1]
Links
Websitefrisbeetv.it
Availability
Terrestrial
Digital terrestrial televisionChannel 44
Streaming media
Discovery+Frisbee

Frisbee is an Italian TV channel marketed towards a children audience of 4 to 14-year-olds,[2] owned by Warner Bros. Discovery EMEA, a division of Warner Bros. Discovery.

History

Frisbee was launched by Switchover Media on 12 June 2010.[1] The channel was marketed at a male audience as a "Channel of Heroes".[1]

After Switchover was acquired by Discovery Communications, On 30 June 2013 the channel rebranded in order to target a female audience and switched its aspect ratio to 16:9.[3]

On 30 April 2015 the channel rebranded again and changed its focus to a general 4–14 year old audience.[2]

Programs

During the beginning of the channel's existence (2011–2013), almost all the programs featured were ex-Jetix shows acquired from Disney-ABC International Television which meant for the first few years, the channel would not need to acquire any new programming.[1] By 2011, the channel began to air reruns of sitcoms, alongside the addition of more modern programming as well.

The current schedule currently focuses on the preschool demographic, featuring shows such as Curious George. Until mid-2019 there was a FRISBEEMINI block which aired shows aimed at preschoolers, however it was removed due to the channel shifting exclusively to that demographic. During the night/graveyard slots it airs programs present on its sister channel K2, such as Oggy And The Cockroaches alongside shows from Discovery like Cake Boss.

Current

Former

2010–2013 Programming additions

Launch programming

Notes

  1. ^ a b c d Calder, Kate (October 22, 2010). "New Italian kids channels bank on digital switchover". Kidscreen. Retrieved March 12, 2014.
  2. ^ a b "Discovery cambia veste grafica a Frisbee. Dal 30 aprile nuovi logo e visual identity per il canale kids". 29 April 2015.
  3. ^ Nuova Grafica K2 Frisbee 30/06/2013, retrieved 2021-03-17