Discovery owned or had interests in local versions of its channel brands in international markets, in addition to its other major regional operations such as Eurosport (a pan-European group of sports channels, most prominently the rightsholder of the Olympic Games throughout most of Europe), GolfTV (an international golf-focused streaming service, which is the international digital rightsholder of the PGA Tour), Discovery Communications Nordic (which operates general-interest channels in Norway, Sweden, Denmark and Finland), TVN Group in Poland, and a portfolio of various free-to-air channels in Germany, Italy, New Zealand, and the United Kingdom.
In May 2021, AT&T announced its proposal to merge its media subsidiary WarnerMedia with Discovery, Inc. The transaction was approved by the European Commission in December 2021 and was completed on April 8, 2022, forming Warner Bros. Discovery.
The company was established in 1982 as the Cable Educational Network. Its namesake and flagship brand, Discovery Channel, first launched on June 17, 1985.[5][6] In 1991, Discovery Channel's owners acquired The Learning Channel.[7] Three years later, Cable Educational Network was renamed Discovery Communications.
On September 1, 2001, Discovery Communications bought The Health Channel, and announced that it would be re-branded as FitTV.[14] In 2002, Discovery relaunched Discovery Civilization as Discovery Times, as part of a joint venture with The New York Times.[15] In June 2002, coinciding with Discovery's 17th anniversary, the company launched a 24/7 high definition channel known as Discovery HD Theater.[16] In 2003, Discovery Communications moved its headquarters from Bethesda to Silver Spring.[17] In 2003 and 2004, Discovery acquired academic film companies such as AGC, AIMS Multimedia, and Clearvue & SVE to form Discovery Education, which is now led by Jeremy Cowdrey, former CEO of Imagine Learning.[18][19][20] In 2019, Discovery Communications moved its headquarters to New York City,[21] keeping 300 employees in a smaller hub in Silver Spring.[22]
Zaslav era
Former NBCUniversal executive David Zaslav was named president and CEO of Discovery Communications on November 16, 2006.[23] In the years that followed, Zaslav placed a major focus on bolstering Discovery's core networks, programming, and expanding the company's reach into digital media. He described these goals as reflecting an expansion into becoming a "content company" rather than just a "cable company".[24]
In March 2007, Discovery sold its stake in Travel Channel back to Cox Communications, in exchange for the stake in Discovery that Cox owned.[25] Cox would later sell the controlling interest in the channel to Scripps Networks Interactive in 2009.[26] In June 2008, Discovery Home was replaced by Planet Green, a network devoted primarily to environmentalism and sustainable living.[27]
On January 15, 2008, Discovery announced that it had entered into a joint venture with Oprah Winfrey's Harpo Productions to relaunch Discovery Health as a new service, OWN: The Oprah Winfrey Network, in 2009.[28] In 2008, Discovery Times was relaunched as Investigation Discovery, a new brand that would be dedicated to true crime programs and documentaries.[29] The company also formed its Emerging Networks Group, and named Clark Bunting as president[30] and Clint Stinchcomb as executive vice president and general manager.[31] On April 30, 2009, Discovery announced a joint venture with Hasbro to relaunch Discovery Kids as a new youth- and family-oriented entertainment channel.[32][33] The channel, ultimately named The Hub, launched on October 10, 2010.[34][35] After multiple delays, OWN officially launched on January 1, 2011.[36][37]
On March 17, 2009, Discovery Communications sued Amazon.com for patent infringement by its Kindlee-reader line, regarding "secure distribution of electronic text and graphics to subscribers and secure storage". The patents were originally developed by Discovery founder John Hendricks, who had been developing technologies related to e-books and the digitization of television programs. While Discovery had divested the television-related patents, it retained the e-book patents.[38] Amazon subsequently accused Discovery of violating a patent for an "Internet-based customer referral system";[39] The two parties settled in 2011.[40]
On October 4, 2011, due to the wider implementation of high-definition feeds for mainstream cable channels, HD Theater was relaunched as Velocity, a new "upscale male" network focusing on automotive programming.[41][42][43] On May 26, 2012, Planet Green (which had begun to abandon its original concept in 2010 due to poor viewership)[27] was relaunched as Destination America.[44]
In April 2014, Discovery made an investment and strategic partnership with Dog TV, a television network made specifically for dogs.[46]
In May 2014, Discovery and its shareholder Liberty Media acquired British television studio All3Media for $930 million in a 50/50 joint venture. The new ownership stated that All3Media would be operated as an independent company.[47] In October 2014, Discovery acquired controlling interest in Hub Network from Hasbro and re-branded it as Discovery Family.[48][49] In November 2014, Curiosity was spun out as a venture-funded startup, receiving $6 million in funding.[50]
In December 2015, Discovery launched Discovery Go, a TV Everywhere service offering access to live streaming and on-demand content from Discovery Communications' cable networks.[51]
In May 2016, Discovery initiated a restructuring plan aiming to save $40 to $60 million by the third quarter of 2016, including a shift in strategy to "maximize" its linear television business whilst plotting larger investments in content, digital media, sports, and international markets.[52] In August 2016, Discovery purchased a minority stake in the Hong Kong-based digital talent and content company VS Media; Discovery intended to have VS distribute Discovery Digital Networks content in China, and to offer their own resources to VS.[53][54][55]
In October 2016, Discovery purchased a minority stake in Group Nine Media, a digital media holding company consisting of Thrillist Media Group, NowThis, The Dodo and Discovery's digital network Seeker—for $100 million. The transaction gave Discovery an option to acquire a majority stake at a later date.[56][57]
Acquisition of Scripps Networks Interactive
On July 31, 2017, Discovery announced it would acquire Scripps Networks Interactive, owner of networks such as Food Network, HGTV, and DIY Network, for $14.6 billion, pending regulatory approval.[58] On March 6, 2018, the acquisition was completed, with the company renamed as Discovery, Inc. afterwards. Following the purchase, SNI shareholders owned 20% of Discovery's stock.[59] Discovery retained an operational hub in SNI's home city of Knoxville, but planned to move its corporate headquarters from Silver Spring, Maryland, where it had operated since 2003, to New York City in late-2019.[60]
Discovery's brands were reorganized into two groups under different chief brand officers: SNI's chief programmer Kathleen Finch became chief brand officer of Lifestyle, overseeing TLC, the six former Scripps channels, and Discovery's other lifestyle networks. Rich Ross, who formerly served as group president of Discovery and Science, stepped down, and would be replaced by TLC president Nancy Daniels as chief brand officer of Discovery & Factual.[61]
An on-air result of the acquisition were multiple programs featuring crossovers between TLC and Scripps talent, such as the Food Network series Buddy vs. Duff (a cake design competition series starring Buddy Valastro and Duff Goldman of the TLC and Food Network programs Cake Boss and Ace of Cakes), and a revival of TLC's While You Were Out incorporating HGTV personalities.[62][63]
On August 3, 2017, Discovery announced that it would contribute Velocity into a joint venture with the digital, live events, and direct-to-consumer businesses of automotive publisher TEN: The Enthusiast Network. Discovery will hold a majority stake in the venture; it will not include TEN's print brands, but there will be opportunities for cross-promotion.[64] In April 2018, it was announced that TEN had been renamed Motor Trend Group, and that Velocity would be re-branded as an extension of its namesake magazine Motor Trend.[65][66]
In December 2017, Discovery announced that it would acquire an additional 24.5% stake in OWN that it did not already own, for $70 million. Oprah Winfrey will remain as CEO of OWN, and extended her exclusivity agreement with the network and Discovery through 2025. Harpo Productions retains a "significant minority stake" in the venture.[67] In February 2018, Discovery sold a majority stake in Discovery Education to the private equity firm Francisco Partners.[68]
Focus on direct-to-consumer services
During its 2018 upfronts, Zaslav stated that the company was now strongly focused on serving "passionate fans and passionate audiences", and was preparing to increase its focus on direct-to-consumer offerings targeting such audiences. The SNI purchase, Eurosport's Olympics rights, and the aforementioned Motor Trend-branded network were described as being examples of this strategy.[69]Food Network Kitchen would also launch in 2019, with a focus on live and on-demand cooking classes.[70]
In June 2018, Discovery announced a 12-year agreement to acquire the international media rights to the PGA Tour, with plans to develop an international streaming service to house these rights.[71] The service was officially announced in October 2018 as GolfTV, with Eurosport executive vice president Alex Kaplan named the president and general manager of Discovery Golf.[72] Former Amazon executive Peter Faricy, who was named Discovery's chief executive of global direct-to-consumer operations in August 2018, considered GolfTV consistent with the aforementioned strategy, as golf was one of several sports "where people's passions and their interest in participating and learning more becomes a core part of their life."[73]
With Discovery choosing 230 Park Avenue South as its new New York City headquarters, Discovery sold its former Silver Spring headquarters to Foulger-Pratt and Cerberus Capital Management in September 2018, and leased a smaller space at nearby 8403 Colesville Road.[74][75][76]
In November 2018, Chip and Joanna Gaines of the former HGTV series Fixer Upper announced on The Tonight Show Starring Jimmy Fallon, that they were in early talks to form a "lifestyle focused media network" with Discovery named after their personal company Magnolia. It was reported that Discovery had considered rebranding either DIY Network or Great American Country as this new channel.[77][78] In April 2019, Discovery confirmed its Magnolia joint venture, which is scheduled to launch in 2020 and replace DIY Network, with an over-the-top subscription component to launch later.[79] Magnolia Network was originally scheduled to launch on October 4, 2020,[80] but it was postponed to 2021 due to the COVID-19 pandemic in the United States.[81] It was also announced that Fixer Upper would be revived for the new channel.[82]
In January 2019, Discovery increased its ownership of Play Sports Group, operator of the YouTube channel Global Cycling Network, to 71%. Discovery previously acquired a 20% share in 2017.[83] The group is the foundation for an in development global cycling OTT service.[73]
On April 1, 2019, after a previous agreement with the broadcaster lapsed six years prior, Discovery announced a 10-year global content partnership with BBC Studios, under which it will become the exclusive subscription video-on-demand rightsholder of programming from the BBC Natural History Unit (which will become the basis of an international subscription service by 2020) outside of China, Ireland, and the UK. In addition, Discovery and the BBC reached an agreement to break up their UKTV joint venture (which was inherited from Scripps), with Discovery acquiring the BBC's shares in the Good Food, Home, and Really channels, and BBC Studios acquiring Discovery's shares in the seven remaining channels, and its streaming platform UKTV Play.[84] Home was later rebranded as a local version of HGTV,[85] and Good Food was closed in favor of the local version of Food Network.[86]
On May 13, 2019, Discovery announced that it would acquire Golf Digest from Condé Nast to integrate into its Discovery Golf division.[87]
In March 2020, Discovery began to deploy a new direct-to-consumer brand known as Discovery+, initially in India, which would focus on content from across its factual and lifestyle television brands, as well as the BBC.[88] In December 2020, Discovery announced that it would launch Discovery+ in the United States on January 4, 2021, which would feature new exclusive programming from across Discovery's brands, and previews of Magnolia Network (whose linear launch had since been delayed to 2022).[89][90]
In May 2021, Discovery formed a multi-platform content partnership with the Georgia Aquarium.[91]
On May 17, 2021, AT&T announced that it had reached an agreement to merge its content and broadcasting subsidiary, WarnerMedia (the former Time Warner, which AT&T had acquired in 2018 for just over $85 billion in an attempt to become a vertically integratedmedia conglomerate) with Discovery Inc. to form a new company, subject to regulatory approval. The merger, scheduled to be completed in mid-2022, would be structured as a Reverse Morris Trust; AT&T shareholders will hold a 71% interest in the new company's stock and appoint seven board members, and Discovery shareholders will hold 29% and appoint six board members. AT&T will receive $43 billion in cash and debt from the spin-off.[92][93]
Zaslav will lead the new company. He stated that the new company's goal would be to "[tell] the most amazing stories and have a ton of fun doing it", and emphasized that the two companies spend over $20 billion annually on content (outpacing Disney, Netflix and even Amazon). The company will aim to expand their streaming services (which includes WarnerMedia's HBO Max) to reach 400 million global subscribers.[92][93]
On June 1, 2021, it was announced that the merged company would be known as Warner Bros. Discovery, and an interim wordmark was unveiled with the tagline "The stuff dreams are made from"—a line from the 1941 Warner Bros. film The Maltese Falcon. Zaslav stated that the name would reflect "the combination of Warner Bros.' fabled hundred-year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery's global brand that has always stood brightly for integrity, innovation and inspiration".[94] On June 7, 2021, Discovery announced that it would divest Great American Country to GAC Media, a new Fort Worth-based investment group led by Tom Hicks and former Crown Media Holdings CEO Bill Abbott.[95]
In September 2021, Fox Corporation acquired TMZ from WarnerMedia in a deal worth about $50 million with TMZ being operated under the Fox Entertainment division.[97]
In November 2021, Discovery and WarnerMedia discussed a plan to combine the two streaming services, HBO Max and Discovery+, into one streaming service in two phases: an initial phase that allows for quick bundling of the services and a second phase that allows for a common service on one tech platform.[98] In the same month, it was announced that Discovery will rename itself Warner Bros. Discovery and reclassify and convert its stock into stock of WBD.[99]
On December 22, 2021, it was announced that the transaction was approved by the European Commission and it is expected to be completed in mid-2022, subject to approval by Discovery shareholders and additional closing conditions.[100][101]
On January 5, 2022, The Wall Street Journal reported that WarnerMedia and Paramount Global (at the time known as ViacomCBS) were exploring a possible sale of either a majority stake or all of The CW, and that Nexstar Media Group (which became The CW's largest affiliate group when it acquired former WB co-owner Tribune Broadcasting in 2019) was considered a leading bidder.[102] The news led to speculation that, should a sale take place, new ownership could steer the network in a new direction, transforming The CW from a young adult-oriented network into one that featured more unscripted and even national news programming.[103] However, reports also indicated that WarnerMedia and ViacomCBS could include a contractual commitment that would require any new owner to buy new programming from those companies, allowing them to reap some continual revenue through the network.[104] Network president/CEO Mark Pedowitz confirmed talks of a potential sale in a memo to CW staffers, but added that "It's too early to speculate what might happen" and that the network "must continue to do what we do best."[105][106]
On January 26, 2022, it was reported that the merger between WarnerMedia and Discovery, Inc. was expected to close sometime during the second quarter of 2022.[107][108] This was later narrowed down to mid-April 2022.[109] On February 1, 2022, it was reported that AT&T had elected to structure the merger as a spin-off of WarnerMedia, followed by a merger with Discovery Inc. to form the new company. The company had been contemplating structuring the transaction as a split-off (under which AT&T shareholders would be given the option as to whether to exchange their shares for those of the new company, rather than receive them pro rata).[110][111] On February 7, the merger was approved by the Brazilian antitrust regulator Cade.[112] It was approved by the United States Department of Justice two days later.[113]
The transaction was approved by Discovery shareholders on March 11,[114] and formally completed on April 8, 2022.[114]
Institutional ownership
Prior to September 18, 2008, DCI's ownership consisted of three shareholders:
On September 17, 2008, Discovery Holding Company completed a restructuring plan. Discovery Holding's Ascent Media business was spun off, and the remaining businesses, Discovery Communications, LLC and Advance/Newhouse Communications, were combined into a new holding company, Discovery Communications, Inc.[116] The new fully public company and trades on the NASDAQ stock market under the symbols DISCA, DISCB, and DISCK. SEC filings are submitted by the Discovery Holding Company.[117]
In May 2014, the company announced a special dividend of shares of the company's Series C common stock payable to holders of record of the company's Series A common stock, Series B common stock and Series C common stock as of the close of business on July 28, 2014. As a result of the dividend, each holder of a share of the company's Series A common stock, Series B common stock or Series C common stock will receive one additional share of the company's Series C common stock on or about August 6, 2014.[118]
Liberty Global and Discovery Communications paid approximately $195 million for a 3.4% stake in Lionsgate Entertainment in November 2015. Discovery CEO David Zaslav joined the Lionsgate board of directors as part of the acquisition.[119][120][121]
Divisions
DCI operated its businesses in the following groups: U.S. Networks, International, Digital, Discovery Studios, Lifestyle Studios, and Discovery Global Enterprises.[122]
U.S. channels
Discovery U.S. Networks logo
There were 19 channels owned and operated by Discovery Networks U.S.
Features original shows and dubbed shows from sister lifestyle channels
Canada
Discovery Networks also had a stake of some networks operated by CTV Speciality Television Inc., a joint venture between Bell Media and ESPN Inc. such as Discovery and Animal Planet.
Discovery Networks International
Discovery Networks International logo
Discovery Networks International had three regional operations: Asia Pacific, EMEA (Europe, Middle East and Africa) and Latin America,[124] with regional headquarters in Singapore, Amsterdam, London, Milan, Warsaw and Miami.[125]
Asia-Pacific
As part of its acquisition of Scripps Networks Interactive in 2018, Discovery added Asian Food Network (which SNI had acquired from the co-founders Hian Goh and Maria Brown in 2013)[126] to its Asian portfolio.
On September 7, 2020, MediaWorks New Zealand Limited announced that Discovery would be purchasing the television arm of their business including Three, Bravo, The Edge TV, Breeze TV, streaming service ThreeNow, and current affairs service Newshub. MediaWorks said in a statement that the transaction was subject to "a number of pre-completion approvals" but was expected to completed by the end of the year. .[127][128][129] The sale was finalized in December 2020, with the new entity being rebranded as Discovery New Zealand.[130]
On April 27, 2021, Discovery Inc. confirmed that it would be restructuring its business operations in Australia and New Zealand with the goal of incorporating Three, Bravo and Newshub into a single trans-Tasman organization. Discovery also announced that this new trans-Tasman organization would be headed by two general managers, the Sydney–based Rebecca Kent and Glen Kyne in Auckland. Discovery had also separately acquired MediaWorks' TopTV operations in 2019.[131] In mid-May 2021, Newshub closed its Dunedin office as part of a restructuring of Discovery's business operations in Australia and New Zealand. Following the closure of the Dunedin newsroom, the network's South Island operations will consist of its Christchurch–based bureau and freelancers.[132][133]
EMEA (Europe, Middle East and Africa)
On November 27, 2012, Discovery announced it would acquire Dubai-based broadcaster Takhayal Entertainment, which owns MENA lifestyle channel Fatafeat. This acquisition was then completed.[134]
On December 21, 2012, Discovery announced it had acquired a 20% stake in the pan-European sports broadcaster Eurosport from TF1 Group for €170 million (US$221.6 million).[135] On January 21, 2014, Discovery acquired an additional 51% share to gain controlling interest,[136] and subsequently acquired the remainder for €491 million in July 2015 to receive sole ownership.[137]
In June 2015, Discovery acquired pan-European rights to the Olympic Games from 2018 through 2024, excluding Russia, on all platforms, in a €1.3 billion deal. Discovery will primarily broadcast the Games on local outlets (including Eurosport), but will sub-license coverage to over-the-air broadcasters in each region.[138][139][140]
In August 2016, Discovery renewed its distribution deals in 12 countries with shareholder Liberty Global.[141][142] On January 31, 2017, after nearly facing a carriage dispute, Discovery renewed its distribution deals in Germany and the United Kingdom with Sky plc.[143]
In November 2016, Discovery partnered with the streaming media company BAMTech to create a joint venture to serve Europe.[144] In May 2017, ProSiebenSat.1 Media and Discovery announced a joint venture to create a German over-the-top content service, built upon its existing 7TV service.[145]
In August 2017, Discovery announced that it would acquire the remaining 51.06% of Green Content, the operator of the Polish DTT channel Metro, from Agora SA for PLN19,000,000 under a share buyback agreement.[146]
On July 3, 2020, Discovery agreed to acquire the German free-to-air station Tele 5 from Leonine Holding.[150]
In December 2020, the Discovery-backed GB News received a license from Ofcom to broadcast on their service on various British platforms, such as Freeview, in 2021. GB News was set up by Andrew Cole and Mark Schneider from Liberty Global.[151][152][153]
In March 2021, Discovery was made available to beIN Media Group subscribers in the Middle East and North Africa. The two organizations have worked together since 2016, but this is the first time that Discovery Channel itself has been made available.[154]
Latin America
In June 2016, Discovery acquired a 27.5% stake in Bethia Comunicaciones S.A., a division of Chilean conglomerate Bethia that owns Red Televisiva Megavisión S.A., a company which in turn owns both the private television network Mega and a 70% stake in the anime-, Korean drama- and K-pop-focused cable television channel ETC (which is co-owned with its creator, who is businessman and television executive Hernán Schmidt Fuentes). As a result, Bethia now owns 72.5% of the company.[155]
Redknot, a joint venture with Canadian animation studio Nelvana, launched on February 12, 2019.
New Zealand only. Launched in April 2020 and acquired by Discovery, Inc. in December 2020.
2010 hostage crisis
On September 1, 2010, the Discovery headquarters were the site of a hostage taking; a lone gunman identified as James J. Lee (c. 1967 – September 1, 2010), armed with two starter pistols[159] and an explosive device, took three people hostage inside of the Discovery Communications headquarters in Silver Spring, Maryland, prompting an evacuation of the building.
Lee's motive was believed to have been grounded in environmental activism. Lee had previously been arrested in 2008 while protesting in front of the same site.
The incident began at 1:00 p.m. ET, when the 43-year-old Lee entered the building with two starter pistols and fired a single round at the ceiling of the lobby.[161][162] The Montgomery County Police Department (MCPD) confirmed that Lee had an explosive device and was holding three people[163] hostage in the lobby.[161][164] The building was placed on lockdown and most of the 1,500 employees were evacuated.[164] Children from a day care center inside were safely removed to a nearby McDonald's restaurant on Colesville Rd.[161] Lee was shot and killed by an MCPD SWAT team at 4:48 p.m. ET after the hostages made a run to escape.[165] The remaining hostages were immediately freed.[166] The incident was described by the FBI as the first instance of a would-be suicide bomber taking hostages in the United States.[167]
US$10.671 billion (2020)
US$2.515 billion (2020)
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