Discovery Velocity
Discovery Velocity logo.jpg
CountryCanada
Broadcast areaNational
HeadquartersToronto, Ontario
Programming
Picture format1080i (HDTV)
Ownership
Owner(CTV Specialty Television Inc. (80%))
(Bell Media (56%) and ESPN Inc. (24%))
Warner Bros. Discovery (10%)
History
LaunchedDecember 19, 2005; 16 years ago (2005-12-19)
Former namesDiscovery HD Theatre (2005-2009)
Discovery HD (2009-2010)
Discovery World HD (2010-2012)
Discovery World (2012-2015)
Links
WebsiteDiscovery Velocity

Discovery Velocity is a Canadian Category B specialty channel owned by CTV Specialty Television, a joint venture of Bell Media and Warner Bros. Discovery. It is a Canadian version of the U.S. channel formerly of the same name (now known as Motor Trend), and broadcasts factual and reality-style series related to automobiles and transportation (including series from Discovery's library).

History

Beginning in August 2003, CTV had operated a channel known as Discovery Channel HD, which served as a high-definition simulcast of the main Discovery Channel lineup, where applicable. In August 2005, the Canadian Radio-television and Telecommunications Commission (CRTC) approved an application for a new category 2 digital service, Discovery HD Theatre (based on the U.S. channel of the same name), covering many of the same genres as Discovery Channel, but with a separate lineup consisting exclusively of high definition programming.[1] Discovery HD Theatre replaced Discovery Channel HD on December 19, 2005. While maintaining the same format, the channel was renamed Discovery HD in 2009.

In June 2010, CTVglobemedia announced that it would launch three new Discovery-branded channels in Canada, among them included a re-branding of Discovery HD as Discovery World HD (later just Discovery World) on August 2, 2010, with a new lineup aiming to "showcase a beautiful and brilliant portrait of our world in vivid high definition".[2] A separate HD simulcast of Discovery Channel returned in June 2011.[3]

In January 2015, Bell Media announced that Discovery World would be re-branded as Discovery Velocity on February 12, 2015. It is a Canadian version of the U.S. channel Velocity—which was the current format of the network's original U.S. counterpart. With the re-branding, the network increased its focus on automotive-oriented series, although selected non-automotive programs from Discovery World were carried over.[4]

See also

References

  1. ^ Broadcasting Decision CRTC 2005-519, CRTC, 21 October 2005
  2. ^ Discovery to Launch Three New Channel Brands In Canada Archived July 19, 2011, at the Wayback Machine
  3. ^ Discovery Channel and Bell Media Factual Networks Announce Fall 2011 "Must See" Highlights CNW 2011-06-17
  4. ^ "High Stakes Adventure, Precision Machines, Raw Power: Specialty Service Discovery Velocity Launches February 12". Press release. Retrieved 20 January 2015.