Canadian French-language specialty television channel
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Vrak (stylized as VRΔK) was a CanadianFrench languagespecialty channel owned by Bell Media. The channel primarily broadcast live-action programming aimed at 13-to-35 age group audiences. Launched in 1988 as Le Canal Famille,[1] the channel ceased operations on October 1, 2023, due to declining viewership and it being deemed "outdated" by Bell Media.[2]
History
Background
TVJQ
The youth channel TVJQ [fr] ("Télévision des Jeunes du Québec") went on the air in 1982 and was distributed by a subsidiary of Vidéotron.[3] It was originally available only in the Montreal and Quebec City areas.[4]
In 1986, the Canadian Radio-television and Telecommunications Commission (CRTC) granted a license to Vidéotron for its TVJQ channel to be carried over by other cable companies elsewhere.[4] This made Vidéotron the first cable company in Canadian history to simultaneously be a producer of television content.[4] However, TVJQ was intended to be temporary until a permanent channel for children would succeed it.[4]
Le Canal Famille
The 1988–1995 logo of the channel as Le Canal Famille. A newer logo was used from 1995 to 2001 without the article in the name.The 2001–2007 Vrak.TV logo, featuring the channel's mascot, Bibite.[5] The mascot was dropped in 2007, but a simplified variant of this logo was used until 2014.The 2014 Vrak logo was used until 2016.
Licensed by the CRTC in 1987, Le Canal Famille was launched on September 1, 1988, as a replacement to TVJQ.[6] Le Canal Famille was created by Premier Choix TVEC which was already partially owned by Astral Media through its subsidiary Astral Bellevue Communications.[7][8]
Le Canal Famille, name translated as The Family Channel, which was the name of another Canadian youth channel that also began airing in September 1988 and itself owned at 50% by Astral Bellevue Communications.[9][8]
VRAK
Canal Famille was replaced by VRAK.TV on January 2, 2001, keeping the same channel frequency and still owned by Astral Media.[10] The channel switched to an ad-supported format in 2006 to coincide with the renewal of license and launch of HD feed.
Vrak.TV was simply renamed to just Vrak on August 25, 2014 and launched a new block, Vrak2, aimed at a teen audience.[11]
On September 12, 2016, Vrak changed its audience focus to the ages 13–35 group due to the success of its Vrak2 block.[12] Some series targeting its former audience focus moved to other stations.
Removal from Videotron, closure
On August 16, 2023, Vrak and Z were removed from Vidéotron, the company that created the original channel it was based on 41 years earlier, whilst Bell removed Yoopa from all of their TV services a day later. Yoopa is now scheduled to shut down on January 11, 2024, and will be replaced with a TV broadcast version of its parent company's QUB Radio channel.
Two days later on August 18, 2023, Bell Media announced that the channel would be closing on October 1, 2023, owing to "challenges" in the broadcasting sector, lack of viewers and regulatory affairs deemed "outdated" by Bell Media.[2] On September 25, the CRTC confirmed it had revoked Vrak's licence at the request of Bell Media.[13] On October 1, 2023, the channel had shut down entirely with the final program being an episode of Entre deux draps (The French adaptation of Pillow Talk). There was no goodbye or farewell message, and at midnight Eastern Time, after the show was finished, the channel gave way to a sign off message for one final time for a few seconds, followed by a black screen. Color bars were shown for a few hours starting at 1 AM before cable and satellite providers were notified that the channel had ceased operations, after which the channel space folded and ceased to exist.
Initially, as required by the Canadian Radio-television and Telecommunications Commission (CRTC), the channel carried no commercials until 2006.[14] However, it aired promotional messages, interstitial programs (such as help segments known as R-Force (pronounced like "Air Force")), and public service announcements instead. The channel aired commercials from 2006-2023 with the launch of its HD feed and license renewal. Its former English-language counterpart (Family Channel) continued to be commercial-free until November 2016.
Unlike the other specialty channels, Vrak was the only channel on the air daily from 6am to midnight. When the station was Le Canal Famille, the station would close down at 7pm (8pm on weekends), sharing time with the flagship Super Écran channel (then also owned by Astral and now sharing Bell Media ownership with Vrak). In 2001, when the channel was revamped as VRAK.TV, its hours were increased to 10 p.m. (Super Écran followed on most systems). Vrak's closedown time at midnight went into effect in mid-2005.
On September 12, 2016, due to the channel's changes in audience focus, its animation programming completely disappeared from the channel, eventually, they reappeared on the channel in January 2017, starting with SpongeBob SquarePants (Bob l'éponge in French).
Since May 2019, all remaining children programming on the channel has completely disappeared. From May 2022 onward, the channel would focus exclusively on dramas until its final broadcast in 2023.
Vrak HD
On October 30, 2006, Astral Media launched an HD simulcast of Vrak.TV called Vrak.TV HD.
