Treehouse
Treehouse TV 2013.png
Current logo, since April 8, 2013
CountryCanada
Broadcast areaNationwide
HeadquartersToronto, Ontario
Programming
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerCorus Entertainment
ParentYTV Canada, Inc.
Sister channelsYTV
Nickelodeon
History
LaunchedNovember 1, 1997; 24 years ago (1997-11-01)
Former namesThe Treehouse
Links
Websitewww.treehousetv.com

Treehouse TV is a Canadian English-language specialty channel for preschoolers aged 2 to 5 that was launched in 1997.[1] Its name comes from YTV's former preschool block, "The Treehouse". The channel is owned by YTV Canada, Inc., a subsidiary of Corus Entertainment.[2]

Before creating a separate channel, YTV aired preschool shows as part of its weekday morning lineup. This block of shows was given the name "The Treehouse" in 1994. On November 1, 1997, Treehouse TV launched as its own channel, airing preschool shows from 6 a.m. to 3 a.m. daily.[3] Like the block it was spun off from, the Treehouse channel did not show commercials when it first launched, and it instead aired shorts hosted by humans and puppets.[4]

As of 2011, Treehouse TV was available to over 7.5 million homes across Canada.[5]

History

The Treehouse block

"The Treehouse" originated as a preschool block on YTV.
"The Treehouse" originated as a preschool block on YTV.

The Treehouse brand began as a daily programming block for preschoolers on YTV. The block was given the name "The Treehouse" in 1994.[6] The Treehouse did not show commercials and was hosted by three program jockeys (or "PJs")[7] named PJ Katie, PJ Krista, and PJ Todd. In between shows, the PJs made crafts, played games, and held contests.[8] As the block's name suggests, these segments were set in a tree house.

The PJs' co-hosts were a group of stuffed animal puppets called the Fuzzpaws. On Fridays, PJ Katie would act out stories with clay animals. These segments were eventually spun off into the series PJ Katie's Farm.[9]

Treehouse channel

Previous logo, until April 7, 2013
Previous logo, until April 7, 2013

In early 1996, it was announced that YTV was looking to "break part of [its] audience off with a separate network aimed at viewers under the age of 6."[10] The network's president, Patricia Macdonald, said she had "done a lot of research that led us to the conclusion that the preschool market is underserved."[11] On September 4, 1996, the Canadian Radio-television and Telecommunications Commission (CRTC) approved YTV's request to launch a new channel called Treehouse TV.[12]

The new channel eventually debuted on November 1, 1997, at 8:00 a.m. EST. For a few months, The Treehouse block on YTV continued to air alongside the channel. In 1998, the Treehouse block was replaced by YTV Jr., an unhosted block.

Like the Treehouse block, the Treehouse channel was non-commercial, opting instead to show interstitial shorts in between shows. These shorts featured a new set of characters who lived in Treetown. While the PJs (program jockeys) from the original Treehouse block did not return for the Treehouse channel, PJ Katie's show (PJ Katie's Farm) was rerun on Treehouse throughout 1999.[13]

In March 2005, Corus Entertainment began offering a video on demand service called Treehouse On Demand to cable providers such as Rogers Cable and Cogeco, delivering content from Treehouse TV.[14] It is offered as a free service to customers who subscribe to each providers digital cable service. Some providers such as SaskTel offer it as a standalone premium subscription service. Between June 2015 and May 2019, Corus operated TreehouseGO, a TV Everywhere service available on iOS and Android devices.[15][16]

In 2011, Corus launched a standalone subscription video on demand service for iOS.[17] It was later rebranded to Treehouse Classic before a 2016 revamp dropped the "Classic" branding.[18]

On February 5, 2013, Nelvana, Corus Entertainment's animation division, launched the Treehouse Direct channel on YouTube.[19] On March 2, 2015, Treehouse TV launched its own YouTube channel.[20]

On July 19, 2019, Corus Entertainment filed a copyright infringement lawsuit against a medical marijuana dispensary chain, known as "Treehouse Dispensary", alleging the chain "wilfully copied and is using a confusing similar imitation" of the Treehouse TV logo. An attorney for the dispensary contested the claims and said that the business "categorically denies that its logo infringes on any existing trademarks in the United States."[21][22] Corus won the lawsuit through a default judgment the following December.[23]

On July 4, 2022, the CRTC announced plans for Cartoon Network, Adult Swim, Nickelodeon, Teletoon, Télétoon, YTV, Disney Channel, La Chaîne Disney, Disney Junior and Disney XD have been renewed for another two years (licences valid until August 31, 2024).[24]

Programming

Main article: List of programs broadcast by Treehouse TV

See also

References

  1. ^ Canadian ‘prodcos’ tot TV talent perks up preschool market Retrieved on March 29, 2018
  2. ^ "Ownership Chart 32b" (PDF). Retrieved March 28, 2014.
  3. ^ "Canadian prodcos' tot TV talent perks up preschool market".
  4. ^ "Special Report: Canada's YTV turns 10: Treehouse TV is focus for international growth".
  5. ^ "Treehouse: Canada's top preschool net stays the course" (PDF). Kidscreen.
  6. ^ "Nanaimo Daily News from Nanaimo, British Columbia, Canada on August 5, 1994 · 35".
  7. ^ "The Oral History of 1990s YTV". December 22, 2015.
  8. ^ "The Province from Vancouver, British Columbia, Canada on October 2, 1995 · 47".
  9. ^ "That time when '90s kids were hooked on Treehouse".
  10. ^ "The Ottawa Citizen from Ottawa, Ontario, Canada on February 10, 1996 · 116".
  11. ^ "The Province from Vancouver, British Columbia, Canada on April 7, 1996 · 70".
  12. ^ "ARCHIVED - Decision CRTC 96-603". 1996.
  13. ^ "Calgary Herald from Calgary, Alberta, Canada on August 13, 1999 · 139".
  14. ^ "Treehouse Gives Canadian Kids Programming Power". Corus Entertainment (Press release). Toronto. March 4, 2005. Retrieved January 13, 2020.
  15. ^ Bailey, Katie (June 29, 2015). "Corus launches TreehouseGO". Playback. Brunico Communications. Retrieved January 13, 2020.
  16. ^ "Service Update: May 1 - Corus Apps Decommission". Shaw Communications. Retrieved January 13, 2020.
  17. ^ Amber MacArthur (August 15, 2011). "Treehouse video app: Is 10 bucks a month too much?". Right Click. Yahoo! News. Retrieved January 13, 2020.
  18. ^ Getzler, Wendy (September 8, 2016). "Corus debuts refreshed Treehouse App". Kidscreen. Brunico Communications. Retrieved January 13, 2020.
  19. ^ "Treehouse Direct - YouTube". YouTube.
  20. ^ "TreehouseTV - YouTube". YouTube.
  21. ^ "Canadian animation studio Nelvana sues Oklahoma dispensary over logo". BNN Bloomberg. Bell Media. Associated Press. July 25, 2019. Retrieved July 26, 2019.
  22. ^ Samantha Vicent (July 23, 2019). "Child entertainment firm sues Oklahoma marijuana dispensary, alleges trademark infringement". Tulsa World. BH Media. Retrieved July 26, 2019.
  23. ^ Lao, David (December 31, 2019). "Canadian studio wins 'Treehouse' logo copyright dispute against Oklahoma cannabis dispensary". Global News. Corus Entertainment. Retrieved January 13, 2020.
  24. ^ "Broadcasting Decision CRTC 2022-180". CRTC. July 4, 2022.