Broadcast areaEdmonton Metropolitan Region
Frequency104.9 MHz (FM)
Branding104.9 Virgin Radio
FormatTop 40/CHR
AffiliationsPremiere Networks
First air date
1978 (AM)
1994 (FM)
Former frequencies
1070 kHz (AM) (1978–1988)
1200 kHz (1988–1994)
Technical information
ERP100,000 watts
HAAT200.5 meters (658 ft)
Transmitter coordinates
53°27′47″N 113°20′6.5″W / 53.46306°N 113.335139°W / 53.46306; -113.335139
WebcastListen Live

CFMG-FM (104.9 MHz) is a Canadian radio station, broadcasting from Edmonton, Alberta. Branded as 104.9 Virgin Radio, the station airs a Top 40/CHR format.


Early years and EZ Rock

St. Albert Broadcasting Ltd. launched the station in 1978 playing "oldies" from offices and studios just north of Edmonton in St. Albert. The original frequency was 1070 kHz with the callsign CKST.

Undated, Balsa Broadcasting Corporation acquired St. Albert Broadcasting Ltd.

In 1988, Balsa Broadcasting Corporation received approval to change CKST's AM frequency from 1070 kHz to 1200 kHz [1] and changed callsigns to CHMG the same year. Balsa Broadcasting Corporation received approval move CHMG from AM 1200 kHz to its current FM frequency at 104.9 MHz in 1994.[2]

In 1995, CHMG changed to its current callsign, CFMG-FM. At the same time, the station shifted to an adult contemporary format, branded as 104.9 EZ Rock. Programmed by longtime broadcaster Tammy Cole, "EZ Rock" was a station designed to appeal to office work environments. Music was slanted towards female listeners 25–54 years old.

On August 2, 1996, the CRTC approved the application for authority to acquire the assets of the radio programming undertaking CFMG-FM St. Albert from Balsa Broadcasting Corp to Telemedia Communications Inc. [3]

On April 19, 2002, the CRTC approved the applications by Standard Radio Inc. (Standard) to acquire from Telemedia Radio Inc. [4]

On September 28, 2007, the CRTC approved the sale of CFMG and all Standard Radio assets to Astral Media.[5]

CFMG's "EZ Rock" logo, used from September 2010 to February 2011.

Astral changed the logo of the station in September 2010; however, the adult contemporary format is unchanged while continuing to say the decimal point on the station ID. In addition, most of the classic hits were dropped.

On June 27, 2013, the CRTC approved an application by Astral Media inc. (Astral) and its licensed broadcasting subsidiaries for authority to change the effective control of Astral’s broadcasting undertakings to BCE Inc. (Bell Media). [6]

Virgin Radio (2011–present)

Former "Virgin" logo (2011–2019)

On February 4, 2011, CFMG flipped to Top 40/CHR as 104.9 Virgin Radio. The last song on "EZ Rock" was "The Boys Of Summer' by Don Henley, while the first song on "Virgin" was "Firework" by Katy Perry. This left Edmonton with no adult contemporary station for 51 days until CKEA-FM dropped adult album alternative for AC (which has since shifted to adult hits).

CFMG, during its final adult contemporary week, did list its CHR adds on Mediabase's Canadian adult contemporary panel. A week after the station flipped formats, the station was delisted from Mediabase's station adds. As of March 2011, CFMG joined CHBN-FM on the Mediabase CHR panel.

CFMG is the third "Virgin" station in Canada to have a mainstream Top 40 format, the first being at Calgary's CIBK-FM the year before, and in Toronto at CKFM-FM in 2009.

Every year for one week, along with sister stations CFBR-FM and CFRN, CFMG presents, Stollery Week, a week long fundraiser for the Stollery Children's Hospital. In past years all three stations had broadcast live for 2 days from the Stollery Children's Hospital. In year one, $300,000 was raised for the Pediatric Oncology Unit; in year two, EZ Rock and her sister stations raised $500,000 for Research.[citation needed]


The last ratings period when CFMG was an adult contemporary station (October/10 - January/11) placed the station at #4 with a 7.4 share. In the first ratings period as "Virgin" (February - May/11), the station plummeted to #14 and with a 2.6 share. The Fall 2011 BBM Canada ratings book has the station up to #11 with a 4.9 share.[7]

As of February 28, 2021, CFMG is the 15th-most-listened-to radio station in the Edmonton market according to a PPM data report released by Numeris.[8]


  1. ^ Decision CRTC 88-497
  2. ^ Decision CRTC 94-436
  3. ^ Decision CRTC 96-304
  4. ^ Broadcasting Decision CRTC 2002-91
  5. ^ "CRTC approves Astral/Standard transaction". Archived from the original on 2007-12-24. Retrieved 2007-10-01.
  6. ^ Broadcasting Decision CRTC 2013-310
  7. ^ "Fall 2011 Edmonton PPM Ratings". Archived from the original on 2012-05-06. Retrieved 2011-12-12.
  8. ^ "Winter 2021 PPM Data". Retrieved 2021-04-17.