Virgin Media Ireland Limited
Company typePrivate company limited by shares
Founded12 December 2005; 18 years ago (2005-12-12)
HeadquartersEastpoint Business Park, ,
Area served
Key people
Tony Hanway (CEO)
Revenue$505.2 million[1]
OwnerLiberty Global
Number of employees
SubsidiariesVirgin Media Television

Virgin Media Ireland is Liberty Global's telecommunications operation in Ireland.[1] It is the largest digital cable television provider within the country.[1] As of 31 December 2014, the company offers broadband internet, digital television and digital (VoIP) telephony to 1 million customers.[1] Until 4 May 2010, Virgin Media Ireland traded under the name Chorus NTL[2] and UPC Ireland until 5 October 2015.[3] Its main competitors in the Irish pay TV market are Sky Ireland, Eir and Vodafone Ireland.[4]


Liberty Global and its predecessors UGC Europe and Tele-Communications Inc. have had shareholdings in Chorus Communications and its predecessor, Princes Holdings (Irish Multichannel), since the company's formation in the early 1990s. Originally a joint venture with Independent News and Media, IN&M sold its shares to Liberty in 2004.

In May 2005, NTL agreed to sell its Irish operations NTL Ireland (previously Cablelink) to Liberty Global. Morgan Stanley held the shareholding until Competition Authority approval was obtained. This occurred in December 2005 and UPC Ireland came into being on 12 December 2005.

In 2006, UPC Ireland began to integrate the brands Chorus and NTL to form Chorus NTL. Branding wise, on 5 September 2006 NTL's website was changed to the same design as Chorus i.e., itself based on UPC Netherlands' website design at the time. 25 January 2007, NTL Ireland updated the electronic programme guide software to remove the NTL logo and all mention of the NTL name.

On 31 January 2007, NTL and Chorus began advertising jointly, although the adverts were simply the ongoing campaign from NTL with the Chorus logo added to them. On 4 June 2007 e-mail addresses switched to[5] The new UPC Mediabox set top boxes (STBs) which contain a hardrive based digital video recording system are fully UPC branded (albeit with the original UPC logo rather than the newer lowercase design) and come with a much enhanced EPG. These were rolled out on both the ex NTL and Chorus cable networks. From 2008, the old Pace STBs supplied by NTL Ireland (and originally designed for NTL UK) were replaced with new Pace STBs designed for UPC, also branded "UPC Mediabox" but without the hard drive/recording capabilities. In a Sunday Business Post article on 11 February 2007, UPC Ireland's marketing manager revealed that the rebrand was due to take place no later than May 2007. This deadline was missed. On 16 May 2007 UPC Netherlands introduced a new UPC logo, which was rolled out across UPC's European subsidiaries.

From July 2007, all UPC advertising began bearing a composite logo reading "Chorus NTL – a UPC company". On 10 June 2007 UPC announced its takeover of one of the remaining small Irish operators, Clane Cable Systems. This gained UPC an extra 2000 customers. During late September and early October 2007, Chorus and NTL included a leaflet with their bills explaining that a rebrand would occur on 21 October. That did not happen, however, on 30 October 2007, the NTL Ireland and Chorus websites were merged into a single website, although the composite Chorus NTL logo is used on it rather than the UPC logo. In November 2007, NTL Business was rebranded UPC Business, making it the first part of the company to officially adopt the UPC name.

On 29 April 2008 UPC's former Cork Communications cable network, latterly part of Chorus, became the first cable network in Ireland to switch to digital, with the analogue signal (except for the Irish terrestrial channels) switched off.[6] On 4 May 2010 UPC began a €3 million spend on rebranding, completing the change from Chorus:NTL to UPC Ireland. A high-profile media campaign – fronted by broadcaster Craig Doyle – was planned to run for 3 months. It also lit up a number of buildings in Dublin (including Busáras and Boland's Mill), Galway and Cork.[7] UPC had received the final approvals to acquire assets from broadband rival Broadworks, which was in liquidation. This would give it access to about 6,600 homes in west Dublin and Meath. The Competition Authority cleared the deal on 21 April 2010.[8]

On 3 July 2015 it was announced that UPC Ireland had bought the TV3 Group for €80 million from Doughty Hanson, the deal may also deliver a further €7million should TV3 meet certain performance targets. The deal will need regulatory approval by Competition and Consumer Protection Commission as well as a media plurality test by the Department of Communications.[9]

On 28 August 2015, it was announced that UPC Ireland would become Virgin Media Ireland, thus dropping the UPC brand and replaced by the Virgin brand.[10] The name change took place on 5 October.

In June 2021, it was reported that Liberty Global was seeking to sell Virgin Media Ireland after they merged their British Virgin Media company with that of Telefónica's O2.[11][12]


Virgin Media Ireland focuses on four key areas; cable television, broadband, mobile and telephone. The company offers broadband internet services using the EuroDOCSIS 3.0 standard as well as a VoIP-based telephone service using PacketCable. In addition, Virgin Media Ireland offers to business customers standard voice and internet services to more advanced services such as Ethernet LAN extensions, corporate voice services, and high-speed internet. These services are offered to large corporations, public organisations, and small to medium size businesses in Ireland, primarily in Cork, Dublin, Galway, Limerick, and Waterford.


In May 2010, Virgin Media Ireland announced plans for a 100 Mbit/s broadband service which would be offered to home users across its broadband-capable network in the coming months.[13] In December 2010 UPC launched its 100 Mb Fibre Power Broadband package, making it the fastest ISP for residential customers in Ireland at the time. In September 2012, UPC increased the maximum speed available to residential customers to 150 Mb, while increasing their entry-level speed to 50 Mb.[14] Virgin Media now offer 250 Mbit/s, 500 Mbit/s, 1 Gbit/s and 2 Gbit/s speeds to residential users.


Virgin Mobile launched in October 2015 as a mobile virtual network operator using Three's infrastructure. As of Q3 2020, the market share of Virgin Mobile in Ireland is 2.2%.[15]


The main product offered by Virgin Media Ireland is cable television services, in SD and HD digital formats, using DVB-C encrypted using Nagravision. Digital is now available in the vast majority of areas, with the Cork cable network becoming the first in Ireland to become digital-only.

On 14 August 2007, UPC launched a Personal Video Recorder, the UPC Mediabox, marketed as the Digital+ or Digital+HD Box in ex-NTL areas, subsequently rolled out to other areas.

On 5 August 2009 UPC launched its HDTV service in Ireland, which includes many international and regional television broadcasters.

In April 2013, UPC launched its Horizon TV service, which allows UPC customers to watch a selection of television channels from various internet enabled devices using their UPC broadband connection.[16]

On 12 August 2013, UPC launched a Horizon HD+ set-top box.[17] It offers HD as standard and consolidates all services (TV, broadband and home phone) into one device. It also allows customers to record four television programmes while watching a fifth.

On-Demand TV

On 25 May 2012 UPC Ireland launched its UPC On-Demand TV service in Ireland,[18] with a full roll-out expected to be complete by September.[19] A similar service had already been rolled out to UPC customers in the Netherlands, Hungary, Switzerland, Poland and Austria.

The service provides all customers with unlimited access to RTÉ Player and Virgin Media Player, with TG4 Player set to follow suit.[20] Max package customers are also able to watch BBC, ITV and US box sets and additional content from the likes of Discovery Channel, Food Network, FX, History, MGM and True Movies. The video on demand service also allows customers in Ireland to watch classic movies and the latest cinematic releases.[21]


Main article: Virgin Media Television (Ireland)

Virgin Media Ireland operates its own TV division, Virgin Media Television, based in Dublin. As of August 2022, it consists of five television channels:[22][23][24]

Current channels:

Former channels:


UPC Ireland Subscriptions
Date Digital TV Other TV Broadband Phone Total Unique Customers
2009[25] 276,900 153,600 148,100 60,400 639,000
2010[26] 381,000 199,200 785,000
2011[27] 386,400 255,400 886,400
2012[28] 383,200 63,200 304,300 238,000 988,700
2013[29] 338,300 89,900 338,300 293,500 1,060,000 533,000

As of September 2019, Virgin has 26% of broadband subscriptions.[30]


  1. ^ a b c d e "Ireland Liberty Global". Liberty Global. Retrieved 15 August 2019.
  2. ^ Ciaran Hancock (4 May 2010). "UPC to spend €3m on rebranding". Irish Times. Retrieved 2 February 2011.
  3. ^ Newenham, Pamela (28 September 2015). "Branson gets geared up for UPC's rebranding as Virgin Media". The Irish Times. Retrieved 28 September 2015.
  4. ^ Quarterly Key Data Report (PDF), ComReg, 21 December 2009, p. 70, retrieved 17 April 2011
  5. ^ "Migration FAQs" (PDF). UPC Ireland. Retrieved 18 June 2013.
  6. ^ "Cork Digitization Program". Archived from the original on 1 May 2008. Retrieved 28 April 2008.
  7. ^ Ciaran Hancock (4 May 2010). "UPC to spend €3m on rebranding". Irish Times. Retrieved 17 April 2011.
  8. ^ "UPC to spend €3m on rebranding". The Irish Times. 5 May 2010.
  9. ^ "UPC Ireland to acquire broadcaster TV3". 3 July 2015 – via ((cite journal)): Cite journal requires |journal= (help)
  10. ^ "UPC to rebrand as Virgin Media in Ireland". RTÉ News. 28 August 2015.
  11. ^ Nimmo, Jamie (27 June 2021). "Liberty to offload Virgin Media Ireland". The Times.
  12. ^ "Virgin Media and O2 merger cleared by competition watchdog". the Guardian. 14 April 2021.
  13. ^ "UPC launches 100Mb broadband". RTÉ.ie. 4 May 2010. Retrieved 17 April 2011.
  14. ^ "UPC launches 50Mbps entry-level broadband". 7 September 2012. Retrieved 26 June 2013.
  15. ^ "Quarterly Key Data Report Q3 2020 | Commission for Communications Regulation". 10 December 2020. Retrieved 22 February 2021.
  16. ^ "UPC plans a summer spectacular of new products starting with a unique new Irish horizon TV app & Horizon TV Online service".
  17. ^ "UPC unveils a New Horizon for Irish TV" (PDF). Archived from the original (PDF) on 19 October 2013. Retrieved 12 August 2013.
  18. ^ O'Brian, Ciaran; Taylor, Charlie (22 May 2012). "UPC to offer on-demand services". The Irish Times. Retrieved 22 May 2012.
  19. ^ Weckler, Adrian (22 May 2012). "UPC movies-on-demand: what, where, how much". The Sunday Business Post. Retrieved 22 May 2012.
  20. ^ Kennedy, John (22 May 2012). "UPC to launch on-demand TV and movies services this Friday". Silicon Republic. Retrieved 22 May 2012.
  21. ^ Webb, Nick (14 February 2010). "UPC to launch 'movies on demand'". Irish Independent.
  22. ^ "TV3 to rebrand as Virgin Media Television this autumn". 9 January 2018. ((cite journal)): Cite journal requires |journal= (help)
  23. ^ "TV3 set to be renamed under 'very significant re-brand'". independent. Retrieved 11 March 2021.
  24. ^ Slattery, Laura. "TV3 warms up for 'Super Saturday' ahead of channel rebrand". The Irish Times. Retrieved 11 March 2021.
  25. ^ Business & Leadership (25 April 2021). "UPC Ireland hits 148,000 broadband users, VoD on way". Business & Leadership. ((cite web)): |author= has generic name (help)
  26. ^ "UPC broadband subscriptions up 35pc to 199,200 customers". Silicon Republic.
  27. ^ "UPC says 99% fibre subscriptions on speeds of 20Mb/s and over". 23 February 2012.
  28. ^ "UPC Ireland reports another Strong Performance for 2012 - MKC". MKC Communications.
  29. ^ Kenny, Ciara (14 February 2014). "UPC home phone subscriptions rise 23% in 2013". The Irish Times. Retrieved 29 August 2021.
  30. ^ Quarterly Key Data Report Q3 2019 - Commission for Communications Regulation, 12 December 2019