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Boomerang
Boomerang 2014 logo.svg
Broadcast areaAsia
Programming
Language(s)English
Malay
Indonesian
Chinese
Thai
Vietnamese
Picture format1080i HDTV
(downscaled to 576i/480i for the SDTV feed)
Ownership
OwnerWarner Bros. Discovery Asia-Pacific
Sister channelsWarner TV
Cinemax Asia
HBO Asia
Cartoon Network Asia
Cartoon Network Philippines
CNN International
HLN
Oh!K (Singapore, Brunei, Philippines, and Thailand only)
History
Launched
  • 1 September 2005; 17 years ago (2005-09-01) (original)
  • 1 January 2015; 7 years ago (2015-01-01) (relaunch)
  • 15 December 2020; 23 months ago (2020-12-15) (Astro feed, Malaysia)
  • 23 December 2020; 23 months ago (2020-12-23) (NJOI feed, Malaysia)
  • 1 November 2021; 12 months ago (2021-11-01) (TrueVisions feed, Thailand)
ReplacedCartoonito (relaunch)
Disney Channel (Astro)
Closed1 December 2012; 9 years ago (2012-12-01) (original)
Replaced byToonami (original)
Links
Websitewww.boomerang.asia

Boomerang is a pan-Asian cable and satellite television channel owned by Warner Bros. Discovery under its International division. Like the original US version, this localization first began as a programming block that aired on Cartoon Network Asia (from 2001 to 2005), before becoming its own channel in 2004.

On 1 December 2012, the channel was shut down and replaced with Toonami Asia. Eventually, the channel was relaunched on 1 January 2015 as part of Boomerang's 2014-15 global rebranding effort, replacing Cartoonito Asia.[1]

As of 15 December 2020, Boomerang and Nick Jr. is currently available on Astro, Malaysian satellite TV provider replacing Disney Channel and Disney Junior which ceased transmission on 1 January 2021.[2]

Programming

Main article: List of programs broadcast by Boomerang (Southeast Asia)

Availability

Malaysia

In Malaysia, Boomerang broadcasts via Astro & Unifi TV plus local advertisements from the service provider.

Philippines

In the Philippines, Boomerang broadcasts as channel and also had a block on TV5 kids that ran from September 2015-October 2017 the channel is in Filipino.

Thailand

In Thailand, Boomerang Asia has a localized feed in Thai that began broadcasting since 14 August 2013. Boomerang Asia's original feed launched on 14 March 2004 was broadcast in Thailand until the channel closed in December 2012. Boomerang Thailand can be viewed via TrueVisions. Boomerang Thailand is also the only Boomerang channel in the world which hasn't changed its logo & still uses the 2012 EMEA rebrand.

Indonesia

In Indonesia, Boomerang Asia has been broadcast on Topas TV, Transvision (a subsidiary of CT Corp), and UseeTV (Telkom Indonesia). As of 1 March 2019, Boomerang Asia is also available on pay-TV such as MNC Vision (a subsidiary of MNC Group) and Skynindo, as well as free apps paid like Vision+ (under MNC). Some programs use Indonesian languages and are in English.

Vietnam

In Vietnam, Boomerang Asia broadcasts in Vietnamese and localized Vietnamese commercials, Boomerang Vietnam also has an Official YouTube channel like the Thai feed.

Taiwan

In Taiwan, Boomerang has broadcast since November 2016 and is in Taiwanese Mandarin..

Japan

In Japan, Boomerang Asia has been available via satellite since 2004. It is broadcasts in Japanese. Boomerang Asia's original feed launched on 14 March 2004 was broadcast in Japan until the channel closed on 1 December 2012.

India

In India, Boomerang was able to be viewed via DishTV India the Indian feed ceased broadcasting on 2 March 2009 along with Turner Classic Movies Asia.

Boomerang on TV5 Kids

A weekday afternoon, Boomerang-themed block ran on TV5 Kids from September 2015 and September 2017. Its programming came straight from the pan-Asian feed (with a few from the Boomerang channel in Australia and New Zealand), such as The Looney Tunes Show, Rat-A-Tat, Inspector Gadget, and Mr. Bean: The Animated Series.

Since October 2017, the Boomerang block on TV5 Network Philippines was dropped out due to preparing for the collaboration with the U.S.-based sports channel, ESPN; which is formerly in the Philippines since December 2017 (during the 2016-2017 PBA Governor's Cup Finals). It is called "ESPN5" (formerly "Sports5") until March 8, 2020, was rebranded as One Sports.

Former programming blocks

Boomeraction

Boomeraction was a block which, as its name suggests, consisted of classic action-oriented shows such as Jonny Quest, Birdman and the Galaxy Trio, Sealab 2020 and among others. The block aired weekdays at 5:00 PM.

Boom! Boom! Boom!

Boom! Boom! Boom! was an unstoppable weekend block with no commercial interruptions, featuring all-time toon favorites.

Tiny TV

Tiny TV began airing on March 1, 2010, and was shown each weekday from 9:00 AM to 2:00 PM. Previously, the block aired younger-skewing versions of classic Warner Bros. and Hanna-Barbera cartoons (such as The Flintstone Kids, Baby Looney Tunes, Tom & Jerry Kids, and A Pup Named Scooby-Doo), but eventually introduced other acquired toddler-themed cartoons like Postman Pat and Care Bears: Adventures in Care-a-lot.

Boomerang Theatre

Boomerang Theatre is Boomerang's movie block, and is currently airing in the U.S.

Boomysteries

Boomysteries is a mystery-themed late night block on weekends at 11:00 PM which features the strangest but mysterious toon stories ever.

Boomeracers

Boomeracers was a car-racing-themed programming block that aired weekdays at 1:30 PM.

The Zoo

The Zoo is an animal-themed programming block that aired weekdays at 9:00 to 11:00 AM. As with Boomeracers, The Zoo was a spinoff of the Boomerang block of the same name, and has aired in the United Kingdom as well.

The Big Bucket

The Big Bucket was Boomerang's marathon block. Started in June 2006, The Big Bucket featured a three-hour marathon of Boomerang's Character of the month.

Free Classic

Free Classic was Boomerang's cartoon classic block. Started in July 2007, Free Classic featured a five-hour cartoon classic of Boomerang's Character of the month.

Logo history

References

  1. ^ "Boomerang Bounces Back to Asia". Animation World Network.
  2. ^ "Astro perkenal dua saluran baharu bagi pek hiburan kanak-kanak | Astro Awani" (in Malay). Astro Awani. 11 December 2020.