Boomerang
Broadcast areaAsia
HeadquartersSingapore
Programming
Language(s)English
Chinese
Malay
Indonesian
Thai
Vietnamese
Picture format1080i HDTV
(downscaled to 576i/480i for the SDTV feed)
Ownership
OwnerWarner Bros. Discovery Asia-Pacific
Sister channelsCartoon Network Asia
Cartoon Network Philippines
CNN International
Cinemax Asia
HBO Asia
HLN
Warner TV
History
Launched
  • 1 September 2005; 18 years ago (2005-09-01) (original)
  • 14 August 2013; 10 years ago (2013-08-14) (Thai feed)
  • 1 January 2015; 9 years ago (2015-01-01) (relaunch)
ReplacedCartoonito (original)
Closed
  • 1 December 2012; 11 years ago (2012-12-01) (original)
  • 1 February 2023; 12 months ago (2023-02-01) (Astro Feed, Malaysia)
  • 28 July 2023; 6 months ago (2023-07-28) (relaunch)
Replaced byToonami (original)
Cartoonito (relaunch)
Links
Websiteboomerang.asia

Boomerang was a pan-Asian cable and satellite television channel owned by Warner Bros. Discovery under its International division. Like the original US version, this localization first began as a programming block that aired on Cartoon Network Asia (from 2001 to 2005), before becoming its own channel in 2005.

On 1 December 2012, the channel was shut down and replaced with Toonami Asia. Eventually, the channel was relaunched on 1 January 2015 as part of Boomerang's 2015 global rebranding effort, replacing Cartoonito Asia.[1][2]

The channel was replaced by Cartoonito on 28 July 2023. This mark the second time Cartoonito Asia appeared as linear TV channel as other big names, such as Disney Junior and Nick Jr. heading into the streaming portfolio.[3]

Programming

Main article: List of programs broadcast by Boomerang (Southeast Asia)

Former feeds

Malaysia

Due to made decision following TA-DAA! cessation on Astro, the channel ceased on Astro on 1 February 2023, and was replaced by CBeebies, while Unifi TV still airs that channel.

Philippines

In the Philippines, Boomerang broadcasts as a channel and also had a block on TV5 Kids that ran from September 2015 to October 2017. The block is in the Filipino language.

Thailand

In Thailand, Boomerang Asia has a localized feed in Thai that began broadcasting since 14 August 2013. Boomerang Asia's original feed launched on 14 March 2004 was broadcast in Thailand until the channel closed in December 2012. Boomerang Thailand can be viewed via TrueVisions. Boomerang Thailand is also the only Boomerang channel in the world which hasn't changed its logo & still uses the 2012 EMEA rebrand.

Japan

In Japan, Boomerang Asia has been available via satellite since 2004. It broadcasts in Japanese. Boomerang Asia's original feed launched on 14 March 2004 was broadcast in Japan until the channel closed on 1 December 2012.

India

In India, Boomerang was able to be viewed via DishTV India. The Indian feed ceased broadcasting on 2 March 2009 along with Turner Classic Movies Asia.

Boomerang on TV5 Kids

A weekday afternoon Boomerang-themed block ran on TV5 Kids from September 2015 and September 2017. Its programming came straight from the pan-Asian feed (with a few from the Boomerang channel in Australia and New Zealand), such as The Looney Tunes Show, Rat-A-Tat, Inspector Gadget, and Mr. Bean: The Animated Series.

Since October 2017, the Boomerang block on TV5 Network Philippines was dropped out due to preparing for the collaboration with the U.S.-based sports channel, ESPN; which is formerly in the Philippines since December 2017 (during the 2016–2017 PBA Governor's Cup Finals). It was "ESPN5" (formerly "Sports5") until 8 March 2020, it was rebranded as One Sports.

Logo history

References

  1. ^ "Boomerang Bounces Back to Asia". Animation World Network.
  2. ^ "Astro perkenal dua saluran baharu bagi pek hiburan kanak-kanak | Astro Awani" (in Malay). Astro Awani. 11 December 2020.
  3. ^ Frater, Patrick (27 June 2023). "WBD's Boomerang Channel Rebrands as Cartoonito in Asia". Variety. Retrieved 28 June 2023.