Adult Swim (stylized as [adult swim] and often abbreviated as [as]) is an American adult-oriented nighttime programming block of the basic cable network Cartoon Network that is programmed by its in-house production studio, Williams Street. Marketed as a separate network for ratings purposes, Adult Swim broadcasts from 8 p.m. to 6 a.m. ET/PT from Mondays through Saturdays and from 9 p.m. to 6 a.m. ET/PT on Sundays.
Debuting in 2001, Adult Swim serves as the nighttime identity of Cartoon Network, and it was established as alternative programming during late night hours when Cartoon Network's primary target audience would normally be sleeping. By 2005, Adult Swim would be granted its own separate Nielsen ratings report from Cartoon Network due to it targeting a different audience. The block features stylistically varied animated and live-action shows, including original programming, syndicated series, anime, and short films with generally minimal or no editing for content.
Adult Swim has frequently aired adult animation features, mockumentaries, sketch comedy, and pilots. The block's shows are known for their sexual themes, frank sexual discussion, nudity, strong language, and graphic violence. Many of its programs are aesthetically experimental, transgressive, improvised, and surrealist in nature. Adult Swim has contracted with various studios known for their productions in absurd and shock comedy.[1]
As with Cartoon Network, Adult Swim's reach through various services totals 94 million American adults as of March 2021.[2]
Cartoon Network's original head programmer, Mike Lazzo, conceived Adult Swim.[3] The block grew out of Cartoon Network's previous attempts at airing content appropriate for teenagers and young adults who might be watching the channel after 11 pm (ET/PT). The network began experimenting with its late night programming by airing anthology shows that presented uncensored classic cartoon shorts, such as ToonHeads, The Bob Clampett Show, The Tex Avery Show, Late Night Black and White, and O Canada. Another block, Toonami's "Midnight Run", aired the network's action programming uncut with minimal edits. At that time, one third of Cartoon Network's audience were adults.[4][5]
During the 1990s, prime time animation geared toward adults started growing popular due to the success of Fox's hit show The Simpsons.[6][7][8] This was followed by a trend of other adult-oriented animated shows throughout the decade, as well as more general-oriented animated series that garnered strong adult followings.
Space Ghost Coast to Coast, Cartoon Network's first foray into original programming, was created in 1994 specifically for late-night adult audiences. The series was created by Mike Lazzo's Ghost Planet Industries, which eventually became Williams Street Studios, the producers and programmers of Adult Swim.[citation needed]
Between 4:00 am and 5:00 am on December 21, and December 30, 2000 (while Space Ghost Coast to Coast was on hiatus), several new Williams Street series made unannounced "stealth" premieres. Sealab 2021, Harvey Birdman, Attorney at Law, Aqua Teen Hunger Force, and The Brak Show all premiered unannounced;[9] the official schedules listed the shows as "Special Programming".[10] Prior to that, in Entertainment Weekly, it was stated that Michael Ouweleen's next project was working on the Harvey Birdman, Attorney at Law Pilot with J.J. Sedelmaier.[11] In a 1999 interview, the indie pop rock band Calamine stated they had recorded the theme song for Sealab 2021.[12] While entertaining pitches for a variety of adult cartoons, Lazzo realized the potential for packaging them as a complete adult-focused block. Different names were considered, including "ibiso", which was said to be Spanish for "stop", and "Parental Warning", "Parental Block" but he eventually settled on "Adult Swim".
Cartoon Network originally intended to launch the adult animation block on April 1, 2001, but was delayed five months.[13]
In June 2001, TV Guide had recorded an interview with Cartoon Network's former president, Betty Cohen. She stated there was a new programming block coming out in September that was aimed for an adult audience.[14][15] During this month at the Cartoon Network Confidential, "Cartoon Network's best originals and outrageous animated shorts for discriminating adults" in New York City, an upcoming episode of Space Ghost Coast to Coast titled "Kentucky Nightmare", the stealth pilots from December, Captain Linger, and an episode of Home Movies were screened for free. The screening was part of the Toyota Comedy Festival.[16] On Saturday, July 21, 2001, the Space Ghost Coast to Coast panel at San Diego Comic Con had a trivia game in which the winners won a promotional CD that had the theme songs to the upcoming Adult Swim Shows.[17][18] Everybody who attended got a free Adult Swim t-shirt that was packaged to look like a roll of bandages that a lifeguard might carry.[19]
At the Comic Con, audiences got to see clips of the upcoming shows and vote for what show they wanted to see as a sneak peek. Harvey Birdman, Attorney at Law was the winner and the pilot was screened. The Leave It to Brak episode "War Next Door" and Space Ghost Coast to Coast episode "The Justice Hole" were also screened, as well as clips to the episode "Sweet for Brak".[17] In an interview on creativemac.com on July 25, 2001, J.J. Sedelmaier talked about working on the Harvey Birdman, Attorney at Law pilot.[20] On August 12, the first commercial advertising the new block aired on Cartoon Network.[21] Around this time a press kit came out that featured towels and a promotional CD.[22][23][24][25] Another press kit that was designed as a first aid kit came with a promo VHS with info on all the shows.[26][27]Access Hollywood also highlighted the upcoming premieres.[28] Print ads were shown in an August issue of Entertainment Weekly. On August 31, adultswim.com officially launched.[citation needed]
2001–2003
The first Adult Swim logo, used from September 2, 2001, to February 23, 2002.
Adult Swim officially launched on September 2, 2001, at 10pm (EST), with the original debut airing of the Home Movies episode "Director's Cut",[29] which had been shelved before airing on its original network, UPN. According to Linda Simensky, "We had a bunch of episodes to screen for Mike Lazzo and by only the second episode, he yelled, Buy it!" Cartoon Network bought the original five UPN episodes and ordered eight more to complete the season.[30][31] The series' first season was animated in Squigglevision; later seasons were done in flash animation. The first anime broadcast on the block also aired on the night of its launch, Cowboy Bebop.[32][33]Aqua Teen Hunger Force debuted on the block on September 9, with the episode "Escape from Leprechaupolis". The block initially aired on Sunday nights from 10:00 pm to 1:00 am ET, with a repeat of the same block on Thursday nights.
Adult Swim had a disclaimer that read "Parents strongly cautioned—the following programs are intended for mature audiences over the age of 18. These programs may contain some material that many parents would not find suitable for children and may include intense violence, sexual situations, coarse language and suggestive dialog."[34]
Adult Swim's original bumpers shown in-between the shows featured footage of elderly people swimming in public pools, eating, exercising, and doing other pool-related activities. It would show signs all around the pool saying things like "Warning Potential Violence", "Warning Strong Language in use", "Caution Sexual Innuendo", "Caution Limited Animation", "No Diving", "No Kids", "Warning Adult Situations",[35] and more. Some of these bumpers were narrated by a lifeguard who spoke through a megaphone. Most notably he would shout "All kids out of the pool". The logo was the words "Adult Swim" in all capital letters (or often an alternate version of the logo featured the block's name rendered in red and a black circle with a yellowpenumbra, which also used as the main logo from 2002 to 2003), shown after a freeze frame of the footage.[36] Sometimes they were even shown in reverse. The block's original theme music, titled "D-Code," was a remix of "Mambo Gallego" done by the Melbourne musician Dust Devil, originally played by Latin jazz musician Tito Puente, Sr.[37] When the programs were shown on TV, in the right corner of the screen big red letters would say Adult Swim. Two months later, the lettering was changed to white letters.[38]
Some of the bumps on the block included Aquaman Dance Party that featured a cartoon Aquaman dancing in front of live action landfill footage,[39]Captain Linger, a series of shorts created by J. J. Sedelmaier,[40]Watering Hole, a series of shorts about animals talking in a bar created by Soup2Nuts,[41] 1960s Hanna-Barbera action cartoons dubbed with the voices of children,[42] a series of shorts called Not for Air that had the speech of Hanna-Barbera characters bleeped to make it seem like the characters were swearing,[43]The New Adventures of The Wonder Twins,[44]What They're Really Thinking, which had a voice narrate a character's thoughts in a comedic way, and Brak Puppet Party, a puppet show featuring classic Hanna-Barbera characters.[45][46]
When the Saturday night block debuted on February 23, 2002, it was known as Adult Swim Action, with various anime programs displayed on the block from 11:00 pm to 2:00 am ET. Thus, programming on the block was divided between Adult Swim Action and Adult Swim Comedy.[63]Adult Swim Comedy was Sunday nights and ran from 10:00 pm to 1:00 am ET. Two days prior, on February 21, Adult Swim stopped airing on Thursday nights. The Rocky and Bullwinkle Show and The Popeye Show took Cowboy Bebop's place for 12:00 am and 12:30 am ET. On June 15, 2002, Adult Swim had their first contest called "Adult Swim Happiness Sweepstakes" where winners could win a Master Shake air freshener.[64]
Second logo of Adult Swim, used from February 23, 2002, to May 25, 2003.
It became increasingly common for Adult Swim to act as a home for reruns of animated series that had been canceled prematurely, such as Home Movies, Baby Blues, Mission Hill, The Oblongs, The Ripping Friends, Futurama, Family Guy, and God, the Devil and Bob, as well as burn off remaining episodes of said shows that never aired on their original networks, as a result of their premature cancellation. The block obtained Futurama's exclusive pay-TV syndication rights in September 2002 for a reported $10 million,[65] and the series first aired on the network on January 12, 2003.[66][67]Family Guy made its debut on April 20 of that year with the episode "Brian in Love", and immediately became the block's top-rated program, dominating late night viewing in its time period vs. pay-television and free-to-air competition and boosting viewership of both the block, and Cartoon Network itself, by 239 percent.[68][69] (Seth MacFarlane had previously created Larry and Steve, a cartoon predecessor to Family Guy, that was aired on Cartoon Network's What a Cartoon! Show in 1997. MacFarlane had also worked on several Cartoon Network shows, such as Johnny Bravo and Dexter's Laboratory).
On New Year's Eve 2002, Brak from The Brak Show and Carl Brutananadilewski from Aqua Teen Hunger Force hosted a New Year's Eve special from 11:00 pm to 3:00 am.[70][71] This was the first time Adult Swim aired on a Tuesday night.
Beginning on January 13, 2003, Adult Swim was airing five nights a week, Sundays through Thursdays from 11:00 pm to 2:00 am. Saturday Nights were dropped. On February 9, 2003, after the NBA All-Star game, Adult Swim aired on the TNT Network on a block called "Adult Swim All Star Extravaganza" as a one time special from 11:00 pm to 12:15 am ET.[72][73][74]
On October 5, 2003, Adult Swim was on from 11:00 pm to 2:00 am ET. On October 26, 2003, Brak's Dad from The Brak Show hosted Halloween-themed bumps.[75] That same night, Adult Swim hosted a live webcam show on its website, featuring the Adult Swim staff having a party. The Big O series finale episode "The Show Must Go On", was supposed to premiere that night at 11:00pm; however, Adult Swim had to reschedule the episode for the next week, on Sunday, November 2, taking the place of the scheduled previously unaired episode of Family Guy, "When You Wish Upon a Weinstein", to air on November 9.[76] When Big O premiered on November 2, a rerun episode, "Stripes" was airing but then Adult Swim said it was just a joke and they finally aired the correct episode.
Adult Swim had another New Year's Eve special, this time featuring some of the Adult Swim characters having a party at Brak's house celebrating New Year's Eve. It was on this night where The Brak Show was officially canceled.[77] On June 15, 2004, Adult Swim launched a Video on Demand. On July 19, 2004, Adult Swim had a publicity stunt telling viewers that they needed 1,000,000 people to go to their website so they could "Free Hockey Chicken". An employee was dressed as a chicken in front of a webcam being watched by viewers, and he could not leave the studio until they reached their goal.[78] That same year Adult Swim hyped viewers by asking them to vote which would win in a fight: a "Flying Shark or a Flying Crocodile".[79]
In the fall of 2004, Adult Swim started a course at Kent State University with lessons by film professor Ron Russo, author of the book "Adult Swim and Comedy".[80][81][82][83] On Halloween night in 2004, Phantasm actor Angus Scrimm hosted an Aqua Teen Hunger Force marathon.[84][85] On November 2, 2004, Adult Swim ran a marathon of the Harvey Birdman, Attorney at Law episode "Guitar Control" all through the night, until 2a.m.. The episode replayed 24 times to celebrate Election Day.[86][87] On November 28, Adult Swim had a week showing off classic bumps from previous years. On March 28, 2005, Atlanta-based Turner Broadcasting System began recording Adult Swim Nielsen ratings separately from Cartoon Network for demographic purposes.[88] Promotions for Adult Swim are targeted towards the college age and those in their 20s and 30s, constituting the majority of their viewers. According to a September 1, 2004 article in Promo magazine, representatives travel to 30 universities across the U.S. to promote the Adult Swim lineup, including handing out posters for students' dorm rooms.[89] On April 17, 2004, Adult Swim regained Saturday nights, making Friday the only night where Adult Swim did not air. On March 28, 2005, Adult Swim gained an extra hour, now ending at 6 a.m.. On October 2, 2005, Adult Swim regained the 10 p.m. hour on Sundays, continuing to start at 11 p.m. Mondays to Thursdays, and Saturdays.
Adult Swim had a direct and important role in the revival of an aforementioned popular animated series, Family Guy. Due to the series' popularity in reruns, the block burned off "When You Wish Upon a Weinstein", an episode of the series that had been banned from airing on Fox, in 2003.[90] On September 21, 2003, Seth MacFarlane guest voiced on the Aqua Teen Hunger Force episode "Super Trivia". In 2004, from July 26 through July 29 Adult Swim had a week dedicated to Seth MacFarlane where it had him host a Family Guy marathon showing select episodes.[91][92] On March 29, 2004, less than one year after beginning reruns on Adult Swim, Fox announced it would be renewing Family Guy for a fourth season and reviving it from cancellation.[68] Shortly after the announcement, Jim Samples, then-general manager and executive vice president of Cartoon Network, commented, "Bringing Family Guy to the Adult Swim lineup last April really helped turn the block into a cultural phenomenon with young adults."[69]
Futurama was also revived in 2007 by Comedy Central for similar reasons: impressive viewership in syndication as well as high DVD sales.[93] In 2006, 20th Century Fox struck a deal to produce four direct-to-video animated features based on Futurama, and, in 2009, the series was revived in normal half-hour installments beginning in 2010 on Comedy Central.[93] In a 2006 interview, Futurama creator Matt Groening explained "There's a long, regal history of misunderstood TV shows, and to Fox's credit, the studio looked at the ratings on the Cartoon Network and how the show does overseas, and saw that there was more money to be made."[94] Before Adult Swim lost the rights to Futurama reruns, they aired an all-night marathon from December 26–30, 2007, with the final reruns airing on December 31, thus, marking Futurama's last airing on the block until 2021. On New Year's Eve 2005, Adult Swim had a countdown for the new year featuring characters from their shows.[95][96] Beginning on March 27, 2006, Adult Swim's time began at 10:30 pm ET weekdays.[97]
On January 31, 2007, Adult Swim attracted national media attention as part of the 2007 Boston Mooninite panic. Both the Boston Police Department and the Boston Fire Department mistakenly identified battery-powered LED placards resembling The Mooninites, characters from Aqua Teen Hunger Force, as improvised explosive devices. These devices were in fact part of a guerrilla marketing campaign for the Aqua Teen Hunger Force Colon Movie Film for Theaters. The next day, Boston authorities arrested two men involved with the incident. Peter Berdovsky, 27, a freelance video artist from Arlington, Massachusetts, and Sean Stevens, 28, were facing charges of placing a hoax device to incite panic, as well as one count of disorderly conduct, according to CNN[98] (which is also owned by Turner Broadcasting System).
On February 5, Turner Broadcasting and marketer Interference, Inc. announced that they would pay $2 million in amends: one million to the city of Boston, and one million in goodwill funds.[99] Four days later, on February 9, Jim Samples, general manager and Executive Vice President of Cartoon Network since 2001, resigned.[100] Turner Broadcasting later issued an apology for the ad campaign that caused the bomb scares. A statement emailed to The Boston Globe from Turner Broadcasting said:
"The 'packages' in question are magnetic lights that pose no danger. They are part of an outdoor marketing campaign in 10 cities in support of Adult Swim's animated television show Aqua Teen Hunger Force. They had been in place for two to three weeks in Boston, New York City, Los Angeles, Chicago, Houston, Atlanta, Seattle, Portland, Austin, San Francisco, and Philadelphia. Parent company Turner Broadcasting is in contact with local and federal law enforcement on the exact locations of the billboards. We regret that they were mistakenly thought to pose any danger."
In 2007, Adult Swim announced it would expand to seven nights a week starting that July. Up until then, it was only on Saturdays-Thursdays, with Cartoon Network airing 24 hours on Friday. On July 6 of that year, Adult Swim had its first broadcast on a Friday with an all-night marathon of Family Guy, with one episode, Peter's Two Dads, rerunning the April Fools gag of that year, running the first half-hour of Aqua Teen Hunger Force Colon Movie Film For Theaters in a small square on the bottom left hand corner.
On January 1, 2009, Adult Swim began airing reruns of King of the Hill and its sign-on time was expanded back from 11 p.m. to 10 p.m. ET.[102] On December 27, 2010, Adult Swim moved its start time from 10 p.m. to 9 p.m. ET, extending the network's daily schedule to nine hours.[103]
On April 1, 2012, as part of their annual April Fools' Day stunt, Adult Swim revived Toonami, the defunct Cartoon Network programming block that primarily aired anime and action cartoons.[104] Following positive reception, Toonami would return full-time as a rebrand of Adult Swim's Saturday night action block on May 26, 2012.[105][106]
2014–2019
Adult Swim headquarters
On March 31, 2014, Adult Swim's sign-on time moved up to 8:00 p.m. ET, further extending the network's daily schedule to ten hours (and effectively matching the airtime of most nights that Nick at Nite has).[107] Cartoon Network still airs programming in the 8:00 p.m. ET hour on occasion, primarily in the months leading up to Christmas.
In 2015, Adult Swim launched The Virtual Brainload, the first animated VR experience from a TV network.[108]
On May 7, 2015, it was announced that Adult Swim had ordered an untitled pilot by Million Dollar Extreme described as a "sketch show in an almost present day post apocalyptic nightmare world".[109] Based on that pilot, it was announced on March 3, 2016, that it would go to series with the group presenting it under the additional subtitle World Peace, and the first season consisting of six episodes under the network's traditional eleven-minute episode structure.[110] Adult Swim announced on December 5, 2016, that it would not be renewed for a second season; the network faced internal opposition to its continuation, mainly regarding accusations of MDE's documented connections to the alt-right and accusations that the show promoted racism, sexism and bigotry. While the show did not predominantly deal with political themes, Sam Hyde's Twitter feed containing political references and his other controversies like crashing a TEDx talk, added to the suspicion.[111] Buzzfeed writer, Joseph Bernstein, was active in criticizing the show after a heated interview with creator Sam Hyde. He wrote that a source told him the network's standards departments repeatedly discovered and removed coded racist messages, including hidden swastikas.[112] When asked, Hyde explained that despite Adult Swim executives' interest to pick up the show for a second season, Turner Broadcasting ultimately decided to cancel the show.[113]
On September 28, 2017, Pete Smith, a long-time producer at the studio and co-creator of The Brak Show, retired from the company.[114] On that night, Adult Swim celebrated his career with an all-night marathon of just Bob's Burgers (consisting of episodes that his daughter, Nora Smith, wrote) and The Brak Show, with promos and bumpers made by Pete Smith airing during breaks.[115] This became an annual event, with each following event also consisting of a 10 hour marathon of both shows until 2021, when there was only a two hour marathon of The Brak Show. The following events also added newly produced shorts and interstitials from Cartoon Planet, which Pete wrote for.
Adult Swim began losing the syndication rights to various 20th Television animated series in 2018; Comedy Central acquired the syndication rights to King of the Hill and The Cleveland Show that year.[116] On April 8, 2019, it was announced that FXX would acquire the rights to season 16 and beyond of Family Guy (sharing those rights with sister networks Freeform and FX) and season 9 and beyond of Bob's Burgers, with rights to the seasons currently airing on Adult Swim and sister network TBS set to transfer over to the Disney-owned networks.[117]Family Guy was the first to leave on September 18, 2021, with Bob's Burgers to follow in 2023. American Dad!, which has been a TBS original series since 2014, is set to remain.
On March 4, 2019, AT&T announced a major reorganization of WarnerMedia's Turner Broadcasting division, which involves Cartoon Network, Adult Swim, Boomerang, and Turner Classic Movies being transferred to Warner Bros. Entertainment under a new Kids, Young Adults, and Classics division. Although AT&T did not specify any timetable for the changes to take effect, WarnerMedia had begun to remove all Turner references in corporate communications and press releases, referring to that unit's networks as "divisions of WarnerMedia".[118][119][120][121]
2019–present
In December 2019, Mike Lazzo retired from the company, which was announced by a bumper that aired on the network that month.[122] On April 29, 2020, Michael Ouweleen, previously the chief marketing officer of Cartoon Network, Adult Swim, and Boomerang and the co-creator of Harvey Birdman: Attorney at Law, was named the President of Adult Swim, a new position that gives Ouweleen responsibility for all aspects of the network and its properties.[123] Adult Swim faced layoffs in November 2020, resulting in the closing of Pocket Mortys developer Big Pixel Studios and the cancellation of all of Adult Swim's online live stream series.[124]Keith Crofford retired from the company in December 2020, which was celebrated with two bumpers featuring Meatwad from Aqua Teen Hunger Force and Seth Green and Matthew Senreich from Robot Chicken.[125]
On April 23, 2021, WarnerMedia announced that Adult Swim would merge with HBO Max's adult animation development teams, under the leadership of Suzanna Makkos.[126]
On September 18, 2021, Family Guy officially ended its 18-year long run on Adult Swim, as the network presented a farewell bumper at the end of the show's final rerun, "Stewie Is Enceinte", featuring other Adult Swim characters waving goodbye to the Griffin family. Starting October 18, 2021, Adult Swim began airing shows syndicated from 20th Television in a compressed format for the first time, doing split-screen credits in a similar fashion to Cartoon Network. Some episodes would also be sped up to accommodate additional time slots for advertising sales, similar to sister network TBS. Initially, split-screen credits affected episodes with tag scenes, although this was later fixed by January 2022. Adult Swim regained the rights to both King of the Hill on November 22, 2021 (beginning with the season 6 premiere "Bobby Goes Nuts") and Futurama on December 27, 2021 (beginning just as it did on Comedy Central, Syfy, and FXX, as well as how the original run on Adult Swim began and ended, with the pilot episode "Space Pilot 3000"), sharing the rights with FXX and in Futurama's case with Comedy Central.[127][128]
In May 2022, following WarnerMedia's merger with Discovery Inc. to form Warner Bros. Discovery, the Warner Bros. Global Kids, Young Adults, and Classics division was dissolved. Adult Swim was moved under the Warner Bros. Discovery U.S. Networks Group, while Williams Street moved under Warner Bros. Television.[129] Michael Ouweleen still oversees both units, while also gaining oversight to Cartoon Network and Boomerang.[130]
Special events
Death tributes
This section needs to be updated. Please help update this article to reflect recent events or newly available information. (September 2021)
In addition, they also made a memorial bumper for Sherman Hemsley, but did so in 2014, two years after his death, adding "Sorry, we just found out. That shit sucks."
When news broke of the death of Space Ghost Coast to Coast voice actor and animator C. Martin Croker, who died on September 17, 2016, the network paid tribute to him by playing the first Coast to Coast episode in his memory the following night, with two bumpers also made in tribute.[131] Toonami also paid tribute to Croker that week with a bumper featuring T.O.M. and S.A.R.A. saying farewell to former host Moltar (voiced by Croker).[132]
Adult Swim has an annual tradition of celebrating April Fools' Day by tricking and fooling their audience by altering programs or airing different and obscure programs. The pranks generally start at 12 a.m. ET on April 1, technically considered part of the March 31st schedule, with an additional prank on the April 1st schedule rarely.
Starting in 2004, all of the regularly scheduled episodes were aired with random mustaches drawn on the characters; however, the next night the episodes were aired again this time without the random mustaches.[135]
In 2005, Adult Swim aired an early, unfinished version of the Squidbillies pilot, instead of Robot Chicken. Right after the rough cut, it was announced that the animated series would premiere later in October 2005.[136]
On March 31, 2007, Adult Swim aired every episode of Perfect Hair Forever in reverse order. The episodes were digitally degraded to look like several generations-old videotapes with grammatically incorrect subtitles in Engrish. At one point, the subtitles shown on screen were actually for an Aqua Teen Hunger Force episode.[139]
On April 1, 2007, Adult Swim had been advertising that it would be airing Aqua Teen Hunger Force Colon Movie Film for Theaters in its entirety on April Fools' Day. Technically, they made good on their promise by showing the first two minutes (which had long been available on the movie's website) full-screen and the entire rest of the film in a very small picture-in-picture window with its sound played over SAP during normal programming.[139]
In 2010, Adult Swim re-aired The Room for a second year in a row, with bumps featuring Tommy Wiseau being interviewed on Space Ghost Coast to Coast. Sex scenes remained censored, but the parental rating was raised to TV-MA.
In 2011, The Room was aired once again with the TV-MA rating and was followed by a 15-minute special titled Earth Ghost, a CGI version of the Lowe Country pilot shown on Adult Swim Video in 2007.
In 2012, Adult Swim replaced its lineup with Toonami, a former programming block from Cartoon Network. After first playing the opening sequence of The Room, the scene switched to the Toonami host T.O.M. noting that it was April Fools' Day before introducing that week's scheduled episode of Bleach. The Toonami bumps and programming would continue throughout the night, featuring Dragon Ball Z, Mobile Suit Gundam Wing, Tenchi Muyo!, Outlaw Star, The Big O season 1, Yu Yu Hakusho, Blue Submarine No. 6, Trigun, the original version of Astro Boy, and Gigantor. T.O.M. also presented a review of Mass Effect 3 and promoted the recent DVD releases of the series featured. Subsequently, on May 16, 2012, Adult Swim announced via Twitter and later by a press release that Toonami would return to Adult Swim on May 26, 2012, as a regular weekly Saturday night programming block.[142][143]
In 2013, Adult Swim featured images of cats throughout much of its programming. All of the bumps contained videos and images of cats, while the episodes of the live-action shows aired that night had cat faces covering up the faces of the actors. The [adult swim] logo was replaced with "[meow meow]".[144]
In 2014, Adult Swim premiered an eighth episode of Perfect Hair Forever, seven years following the series finale. This was followed by an unannounced Space Ghost Coast to Coast marathon featuring creator-chosen episodes (including the full version of "Fire Ant", which has rarely been aired on TV). During the marathon, bumps were included between episodes showing outtakes and commentary from the writers and staff.[145] The entire stunt was replayed all day the following day without advertisements on the adultswim.com website.
In 2015, Adult Swim aired a selected marathon of Aqua Teen Hunger Force, with superimposed coins on the screen. That was a version of the "Coin Hunt" game from adultswim.com's streaming show FishCenter, in which the main characters of the show collected points by hovering over the coins during the episodes, which were counted and tabulated throughout the night.[146][147] This stunt was paired with a 6-hour-long live broadcast of FishCenter, streaming from midnight till 6:00 a.m. eastern time on the Adult Swim website. The live all-nighter featured special guest Trixie Mattel, Zach White, a guitar music performance and several confused call-ins.
In 2016, advertisements were shown for the April Fools' broadcast, recapping their 12-year history of pranks and hyping up that year's prank.[136] When midnight did occur, regular programming played, with the implication being that the prank for 2016 was that there was no prank.
On the broadcast night of March 31, 2017, all the regularly scheduled episodes after midnight had a weird audio mix, including added laugh tracks, Seinfeld stings, robotic and pitch-shifted filters added to particular voices, various sound effects and alternate musical pieces.[148]
On April 1, 2017, in another rare double prank, the evening portion of Adult Swim was replaced with the unannounced Rick and Morty Season 3 premiere. The episode "The Rickshank Rickdemption" aired repeatedly from 8pm until midnight on TV (shortening Toonami in the process and pre-empting premieres of Samurai Jack and Dragon Ball Super), and was also streaming on a loop on the adultswim.com streams all night. The bumps included new commissioned idents related to Rick and Morty and announcement promos of upcoming shows and seasons. The premiere was aired repeatedly on Adult Swim for the following week, airing at 10:00 p.m. (and repeating later in the night) every night until April 7.
On the broadcast night of March 31, 2018, Toonami stealth premiered the first episode of FLCL Alternative at midnight, the show's third season (even as the second season had not been aired yet), albeit in Japanese with English subtitles, breaking Toonami's policy of only playing dubbed anime. Following FLCL, the 2004 film Mind Game, directed by Masaaki Yuasa, was played. Most of Toonami's scheduled programming for that night (featuring JoJo's Bizarre Adventure: Stardust Crusaders, Hunter × Hunter, Naruto: Shippuden, Space Dandy, Cowboy Bebop & Ghost in the Shell: Stand Alone Complex 2nd GIG) were pushed back to 2:45 a.m. after the film, and aired subbed instead of dubbed. The short Scavengers finished off the block at 5:45 a.m. The block aired special bumpers with T.O.M. and S.A.R.A. and a game review of Nier: Automata, all dubbed to Japanese with English subtitles and pink colors instead of the usual green. The Adult Swim logo was also changed to Japanese (stylized as [アダルトスイム]), affecting both bumps and the channel bug. Block runner Jason DeMarco confirmed on Twitter that all original scheduled programming that was affected by the English subtitled joke after Mind Game would air the same episode dubbed the following week.
On April 1, 2018, in yet another rare double prank, Adult Swim aired normally until 11:00 p.m., when it started airing an animated parody of Rick and Morty titled "Bushworld Adventures", created by Michael R. Cusack.[149] It follows Rick and Morty in Australia going on wild adventures in search to find the green cube that was left at Bendigo. It looped three more times until midnight, pre-empting Rick and Morty and two Mike Tyson Mysteries reruns in the process. All of Adult Swim's nature-themed bumpers that aired throughout the hour were Australian-themed. This special short was also simulcasted on a loop in a marathon stream on adultswim.com all night.
In 2019, regular programming was replaced, beginning at midnight, with the debut of Gēmusetto Machu Picchu, an anime parody that aired until 5:45 am, when an episode of Off the Air played as a buffer between it and Cartoon Network's sign-on at 6 am. It was simulcast both on TV and on Adult Swim's online live stream, with the Off the Air rerun being replaced by a live Q&A with creator Maxime Simonet on the live stream. The special was simulcasted on Action in Canada as its second-to-last program ever (with an episode of NTSF:SD:SUV:: airing as the last program at 5:45 am), directly leading into the official launch of the new 24/7 Adult Swim network in Canada six hours later.
In 2020, Adult Swim aired a night of sneak peek programming hosted by Post Malone and, later on, Swae Lee. The prank started with the intro for a sequel to 2019's prank Gēmusetto Machu Picchu, before being interrupted midway by Malone, leading into the actual programming for the night. Shows airing stealth premieres that night included Primal, Dream Corp LLC, Tigtone, The Shivering Truth, Robot Chicken, Lazor Wulf, 12 oz. Mouse, and Tender Touches. The first episodes of new series YOLO: Crystal Fantasy and JJ Villard's Fairy Tales were also shown, along with the pilot for Smiling Friends. Malone would also make silent cameos on each show (aside from Primal and Smiling Friends) via green screen.[150] A Rick and Morty short by Studio Deen was also played, followed by a trailer revealing the release date for the rest of its fourth season. Of all the premieres that night, only Smiling Friends was quickly uploaded to the web site due to popular demand,[151] with the other premieres waiting until they made their proper debut on TV. A press release confirming approximate release dates for all the new seasons and series aired in the event, including a second season for Gēmusetto Machu Picchu, was posted later that night. The Adult Swim network in Canada simulcasted the event, just like the year before. FishCenter streamed live during the event on the website, taking calls from a phone number promoted during the event and mailing ribs to some of the callers.
In 2021, Adult Swim became Adult Swim Junior from midnight to 12:45 am, with "kid-friendly" versions of normal programming and station bumpers, featuring the Rick and Morty episode "Total Rickall" (renamed as Rick and Morty Babies) and the Aqua Teen Hunger Force episode "Revenge of the Mooninites" (renamed as Aqua Child Hunger Force). Both shows were dubbed over by children, with revised scripts to remove inappropriate language and adult situations (for example, in "Total Rickall", Mr. Poopybutthole was renamed "Mr. Poopybutt-butt"). Certain scenes were re-edited to remove adult content (in "Revenge of the Mooninites", an adult magazine was re-edited as a coloring book) and both shows had new intros produced (a whole new animated piece was created to replace the Rick and Morty intro, while Aqua Child Hunger Force just replaced the original theme with a cover by Open Mike Eagle). Promos aired during the prank featured more Adult Swim series made "kid-friendly", including Space Ghost Coast to Coast (renamed as Space Kid Crib to Crib), The Eric Andre Show (renamed as The Eric Andre Naptime Show), Tim and Eric Awesome Show, Great Job! (renamed as Tim and Eric Awesome Youths, Great Bath!) and Gēmusetto Machu Picchu (renamed as Gēmusetto Machu Preschool). Bumpers parodying both Adult Swim's regular black-and-white text bumps (written in a more childish font and narrated by children) and the network's nature bumps (featuring settings like a carnival, a sandcastle, and kittens playing) were also aired. Both episodes were rerun from 12:45 to 1:30 am. The prank simulcasted on Adult Swim in Canada and was streamed to YouTube twice, for the east and west coast audiences respectively.
In 2022, two of the main characters from the Come and Learn with Pibby proof-of-concept short, Pibby and Bun Bun, made appearances in Adult Swim’s programming, including Rick and Morty, Smiling Friends, The Eric Andre Show, Aqua TV Show Show, Birdgirl, and Joe Pera Talks with You, often having characters and the environment being visually corrupted, this also appeared in the network's bumpers.[152] The prank ran from midnight to 2:00 am, repeating from 3:00 am to 5:00 am, and simulcasted on Adult Swim in Canada. Adult Swim's YouTube premiered the event on a delay, and later posted a compilation of all the alterations done to the programs and bumpers in the night's prank.[153] A Pibby-related song was played over one of its former sign offs at 5:59 AM, preceding Cartoonito’s sign-on at 6 am.[154]
Alternate reality games
This section needs to be updated. Please help update this article to reflect recent events or newly available information. (October 2020)
Image from part of the ARG transmission that aired on August 27, 2017. All subsequent transmissions have followed the same basic format.
Adult Swim began an ARG campaign on August 27, 2017, by airing a cryptic bump "transmission" during a new episode of Rick and Morty.[155] The bump referred viewers to a Twitter account. Players were told that they were trying to rescue a stolen AI named Delilah. Weekly bumps provided puzzles to be solved by viewers with solutions submitted via Twitter. The solutions were then confirmed by both the Twitter account and subsequent bumps.[156] Later in the game, Delilah was forced to self-destruct to prevent a security breach.[157] The Twitter account then rebranded itself as a marketing company and claimed that the entire game was an experiment.[158][159] Soon after this, a new Twitter account followed all the previous account's existing followers. This new account informed everyone that they were searching for their missing sister named Amelia. The bump transmissions then started referring viewers to this new Twitter account as well as several new Instagram accounts, continuing to provide puzzles that required solving. Some players have used Discord to work together as a team in a dedicated server to solve the puzzles and share theories about the game.[160] The ARG has been consistently broadcasting new messages and puzzles every Sunday since the initial August 2017 broadcast, with only a short hiatus during the 2017 holiday break. On March 25, 2018, it was revealed that Amelia was safe and had been for quite some time. Players learned that Amelia's messages asking for help were actually sent 3 years prior and that their delay in being received was caused by time dilation. This revelation effectively completed the second chapter of the ARG, it also alluded to the next phase which has just started as of June 2018.
Adult Swim also airs syndicated programs from 20th Television (Bob's Burgers, Futurama, King of the Hill), original series produced for sister network TBS (American Dad!), and have acquired and co-produced various anime series. Adult Swim is currently one of the only networks in the United States that airs anime (besides Disney XD) and the only network that airs such programming aimed at young adults and teens rather than children.
Currently, most anime and action-genre programming air on Saturday nights as part of Toonami, a former Cartoon Network programming block that was relaunched by Adult Swim on May 26, 2012, as a "block-within-a-block".[143] Cartoon Network shows that have gained a following among older viewers have also aired on Toonami; in particular, Samurai Jack proved popular enough in reruns to warrant a revival in 2017.
Merchandise and media offerings
Official website
Adult Swim's official website features full episodes of shows,[161] online video games,[162] online streams and podcasts,[163][164] music streaming,[165] comics,[166] a programming schedule,[167] and a section dedicated to its Toonami programming block.[168]
User accounts could once be made on the site, initially for the site's messaging boards, which launched in May 2003 and shut down in October 2016. By 2018, the only main functionality for user accounts left was for creating profiles and participating in the chats on the Adult Swim streams. User accounts were permanently disabled in January 2021, following the removal of the chat function.
A store was available on the site, although initially only through the main Cartoon Network store from 2001 to 2004. The store later spun-off into its own website, the Adult Swim Shop, in 2004, and ran until 2012. Another store, As Seen on Adult Swim, launched in 2013 and only sold a single item at a time until 2017, when a QVC-like show was launched with the same name on the Adult Swim streams.[169] The site later shut down in January 2021, following the end of the series in November.
Online video streaming
Beginning in 2006, Adult Swim Video (originally named Adult Swim Fix upon launch) offered a free online video on demand service for recent and older episodes of a selection of its shows. In June 2010, they began delaying episode availability on Adult Swim Video by one week after original television broadcast. Previously, episodes had appeared 1–3 days after broadcast. In late 2012, the service was rebranded as "adultswimtv.com".
In August 2011, Adult Swim introduced Adult Swim Gold, a TV Everywhere service for subscription-television subscribers with authentication to see full episodes of Adult Swim programs. The selection of full episodes available on Adult Swim Video for public viewing without using Adult Swim Gold was greatly reduced from the prior offering.[170] As of June 2014, the service has been combined with the Adult Swim mobile app (formerly known as "Watch [adult swim]"), with the latest episodes available only to subscribers.[171]
As of July 2020, over 30 online-exclusive shows are available on the website, including the web seriesOn Cinema and its spin-offDecker, which later became a TV series for Adult Swim. Past episodes of streaming shows like FishCenter Live are also available. All of Adult Swim's then ongoing online-exclusive shows were cancelled by the end of 2020, although some shows, such as On Cinema, Last Stream on the Left, and The Perfect Women have continued on independently. New online-exclusive programs, including spin-offs of Aqua Teen and Rick and Morty are being produced.[172]
In 2014, Adult Swim began posting every episode of select shows online for permanent free viewing. However, some of the shows that had all their episodes available for free (such as Sealab 2021, Harvey Birdman: Attorney at Law, and Moral Orel) have been removed as Hulu gained the rights to the shows.[173] Around the same time, Adult Swim added a 24/7 live stream to their official website that airs marathons of different shows all day long on a loop, something that has expanded to around a dozen streams (see "Live streams").[citation needed]
Following its launch in May 2020, several Adult Swim original programs have been pulled from the website and made available to stream on the sibling streaming service HBO Max. More shows have been added in waves since then, including series that were once Hulu exclusive (such as Aqua Teen Hunger Force, Robot Chicken, and Samurai Jack) and series that had never left the Adult Swim website before (such as Space Ghost Coast to Coast, Off the Air, and Infomercials).
Video on demand
In mid-2004, Adult Swim launched a video on demand service on subscription-television providers, formerly branded as "Adult Swim Video".[174] The comedy section features several episodes from various Adult Swim original series, while the Toonami section shows anime series licensed by Funimation, Viz Media, Sentai Filmworks, and Aniplex. The anime series s-CRY-ed initially premiered on demand before debuting on the regular block in May 2005.
Starting in 2005, Adult Swim began publishing mobile games, including those based on Adult Swim franchises and original content.[175] In 2011, the division Adult Swim Games was created to publish original indie game content, largely focusing on the hardcore gamer market.[176]
Adult Swim has partnerships with several independent music labels, and has co-produced and released compilation albums with Stones Throw Records,[177]Ghostly International, Definitive Jux, and Chocolate Industries through their own label, Williams Street Records. Many of Adult Swim's bumps and packaging make use of instrumental and electronic music. Various music is also often borrowed from artists signed onto a wide array of different labels, including Warp Records and Ninja Tune Records.
Podcast
Adult Swim offered a video podcast on iTunes from March 21 to September 19, 2006. The podcasts featured behind-the-scenes segments of shows and exclusive content; such as an interview with Saved by the Bell's Dennis Haskins and a look at Brendon Small and Tommy Blacha's Metalocalypse. The podcast reached number two in iTunes' ranking of most downloaded podcasts.
A new audio-only podcast, called the Adult Swim Podcast, was launched on July 11, 2019, hosted by Matt Harrigan. In regular episodes, Harrigan interviews different Adult Swim contributors, show creators, and actors. Max Simonet was later added as a co-host for the intros, outros, and advertisements only, as the interviews were still done solo by Harrigan.
Starting with the premiere of the fourth season of Rick and Morty, the Rick and Morty Companion Podcast was launched as a spin-off of the Adult Swim Podcast, with Harrigan interviewing some of the crew of each episode after it had aired. With the second half of season four, the companion podcast began to be recorded live on the Adult Swim streams, with Harrigan and Simonet hosting and taking in questions from the stream chat.
Another spin-off of the Adult Swim Podcast, Adult Swim Summer Showdown, ran from June to July 2020, recorded live on the Adult Swim streams with Harrigan and Simonet hosting again. A tournament bracket of 64 Adult Swim shows (excluding action series, specials, syndicated series, Million Dollar Extreme Presents: World Peace, and series with licensing problems like Childrens Hospital and The Jack and Triumph Show) was done, with voting done on Instagram. Ultimately, Rick and Morty beat Aqua Teen Hunger Force and was rewarded with a four-hour marathon on television. This was followed up by the Toonami Audience Takeover Bracket, hosted by Simonet alone, which ran from October to November 2020. This tournament bracket focused on 64 shows that had aired on the Adult Swim version of Toonami. Ultimately, Cowboy Bebop beat Dragon Ball Z and was rewarded with a four-hour marathon in December.
The current status of the Adult Swim Podcast is unknown following the shutdown of the Adult Swim streams and the resulting layoffs, which included main host Matt Harrigan. The last new episode of the podcast was released on November 9, 2020, an audio version of the Toonami Audience Takeover Bracket finale.
Live streams
On September 25, 2013, Adult Swim began simulcasting their channel through the Adult Swim mobile app[178][179] and website,[180] for pay-television subscribers only. Both the East and West Coast feeds are available. Currently the live simulcasts are available to subscribers of approximately 100 different subscription-television providers, including AT&T U-verse, Cablevision, Comcast Xfinity, Cox, DirecTV, Spectrum, Suddenlink and Verizon FiOS.
From 2014 onward, Adult Swim also had a free live stream consisting of several online-exclusive originals, usually broadcast live with a chatroom, similar to that of Twitch. This platform, known as the Adult Swim streams, was removed in January 2021, following layoffs at WarnerMedia that severely affected Adult Swim and led to the end of new live stream programming on November 25, 2020. The shows that aired included:
FishCenter Live: A parody of SportsCenter hosted by Maxime Simonet, Dave Bonawits, Matt Harrigan, Andrew Choe, and Christina Loranger, narrating over a live stream of a tank of tropical fish inside the Williams Street office. The hosts play games by overlaying images over the footage and scoring fish as they interact. Viewers could call in or chat to interact with the hosts, give points to fish, or participate in games. Special guests, like musicians, comedians, and poets, were often invited on the show to perform or get interviewed.
Stupid Morning Bullshit: A morning (until 2018, when it moved to the evenings) talk show hosted by Sally Skinner. The show discusses strange news stories and current events, occasionally interacting with the audience through games.
Williams Street Swap Shop: A phone-in trading show in the vein of tradio programs hosted by Zachary White and Matt Hutchinson. Audience members could call in to the show and offer items for trade.
Traveling Tuesdays: A spinoff of Williams Street Swap Shop, Zachary White visits various places around Atlanta.
Bloodfeast: Previously known as Crossword. A crossword puzzle solving show hosted by Maxime Simonet and Dave Bonawits in which viewers could call in or chat to assist with solving The New York Times crossword puzzle. This show frequently used surreal content intended to disturb viewers, including animations, poetry, and short films. The show received two animated TV spinoffs, Tender Touches in 2017, followed by Gēmusetto in 2019.
Bloodfeast Presents: A spinoff of Bloodfeast that featured performances by various indie musical guests, utilizing the strange special effects also used on the main series to create unique visuals for the performances.
Desperate Losers: A show hosted by various Adult Swim employees that has them play with scratch-off tickets from the Georgia Lottery or New York Lottery in an attempt to supplement their incomes. The show alternated between the Williams Street streaming studios in Atlanta, Georgia and Adult Swim's New York City streaming studio, until the New York City studio's closure in early 2020.
Assembly Line Yeah! : A show hosted by Jiyoung Lee and Anca Vlasan. The hosts make crafts like costumes, decorations, food, and more while talking to callers.
Last Stream on the Left: A podcast-style show hosted by Ben Kissel, Henry Zebrowski, and Marcus Parks. The hosts discuss dark or disturbing stories, conspiracy theories, and paranormal happenings. Following the shutdown of the streams, the show moved to the Last Podcast on the Left YouTube account. A 24/7 marathon stream consisting of reruns was available on the website until 2022.
Digikiss: A live one-on-one video dating show where the viewers can ask questions and watch the date unfold. The series was also referred to as Quarantine Valentine after the start of the COVID-19 pandemic.
Truthpoint: Darkweb Rising: A show hosted by dril and Derek Estevez-Olsen, with occasional guests. The show is a parody of InfoWars. Each episode focuses on a different topic ranging from money to jeans. Longer specials have been produced for events like political debates and Super Tuesday. To keep his anonymity, dril wears a mask and pitches his voice lower.
As Seen on Adult Swim: A show hosted by Nick Gibbons, in the style of a home shopping network program. The show and its asseenonadultswim.com website sold merchandise to customers, including hats, pins, vinyl figures, and more unique items like body pillows and the corpse of Mammoth from FishCenter Live. Since 2019, every item was priced $5 and had very limited quantities. The last item given away every night, called the 1065 item, was a rarer item given away to a winner of a contest, usually involving drawing or writing.
Development Meeting: A show hosted by development coordinators Walter Newman and Cameron Tang, with occasional guests. The hosts would take show pitches from guests that either called in by phone or through teleconferencing app Whereby. Until 2019, they also showed unfinished sneak peeks to upcoming Adult Swim productions at the end of each episode. One pitch, Skeleton Landlord, eventually made it on air as a part of Infomercials.[181]
Toonami Pre-Flight: A show hosted by Jason DeMarco and Gill Austin. The hosts talk about their favorite anime programming, answer questions from fans, and show sneak peeks to upcoming promos and game reviews.
Block or Charge: A show hosted by Rex Chapman and David Helmers. The hosts view video clips of collisions between humans and animals, vehicles, other structures and apply the basketball Block/Charge rule.
Some of the live stream shows aired edited down versions of their shows on the network at 4:00 am, first starting with FishCenter Live only in February 2015, then branching out to more shows in 2017, under the collective name Williams Stream. Williams Stream aired on most Fridays until November 2020.
Currently, the website features several free live streams consisting of marathons of specific Adult Swim programming, including Rick and Morty, Off the Air and Adult Swim Smalls, Metalocalypse, Robot Chicken, Samurai Jack, Aqua Teen Hunger Force, The Eric Andre Show, The Venture Bros., Infomercials, Black Jesus, and Your Pretty Face is Going to Hell. The mobile and OTT apps include more streams, including Eagleheart and Mr. Pickles. Some of the marathon streams had chatrooms similar to the live stream, though these were removed along with the live stream chatroom in January 2021.
Other notable streams from the site have included:
Channel 5: Launched July 15, 2019, this stream airs various Tim & Eric productions made for Adult Swim, such as Tom Goes to the Mayor, Tim and Eric Awesome Show, Great Job!, Check It Out! with Dr. Steve Brule, On Cinema at the Cinema, Decker, Tim & Eric's Bedtime Stories, and Beef House, original series made just for the stream, such as Our Bodies, SCUM, I Love David, and Tim & Eric Qu?z, and content made outside of Adult Swim, including sketches from TimAndEric.com and Jash and the SuperDeluxe series Tim and Eric Nite Live! No further original series are planned for the stream.[citation needed]
Relaxing Fish: A 24/7 live stream of the FishCenter Live tank. Removed in February 2021.
Williams Stream: A stream that consisted of random Adult Swim programming. Removed in 2020.
Mobile and OTT applications
Since its premiere in 2001 Adult Swim executives have worked extensively to extend the network's reach to viewers in venues outside of the normal pay-television services. This includes the launch of the adultswim.com website and the release of apps for various mobile and over-the-top platforms providing access to current and past Adult Swim programming, live marathons, live and pre-recorded original programs and the nightly online simulcast of the Adult Swim broadcast. Currently apps are available in the U.S. only for Amazon Fire TV, Android (including Google Cast on Android TV), Apple TV, iOS, Chromecast, Roku and Xbox One. Due to licensing agreements certain parts of the apps including access to the network's live simulcast and most episodes of their shows require the viewer to use their subscription-television provider or OTT-platform username and password to authenticate their right to access such content. A downside to these apps is the fact that, unlike free-to-air television, they are not currently compliant with U.S. closed captioning requirements.
International
Available
Formerly available
Adult Swim has been actively expanding its reach across the world since 2005. Localized versions have aired in Australia, Russia, Brazil and the rest of Latin America. Adult Swim is usually not paired with Cartoon Network due to local market conditions or government content restrictions and regulations – such as Ofcom in the United Kingdom.
In such markets, Adult Swim programming is licensed to other broadcasters instead.[182][183]
The Australian and New Zealand version of Adult Swim was broadcast on Cartoon Network until December 31, 2007. Shows aired at that time were Aqua Teen Hunger Force, Sealab 2021, Space Ghost Coast to Coast, Harvey Birdman: Attorney at Law (which also aired on SBS), Tom Goes to the Mayor, Home Movies, The Venture Bros., and before its closure, Squidbillies. The comedy block aired every Friday and Saturday and an action block aired during the week, including mature anime like Cowboy Bebop, InuYasha, Bleach, Air Gear, Black Cat and Ghost in the Shell.
Presently, original comedies have premiered on The Comedy Channel in Australia.[186] The block would return on The Comedy Channel in March 2008, with Aqua Teen Hunger Force joining the lineup on July 1.[187] The channel has also aired The Boondocks, but not under the Adult Swim banner. To date, Adult Swim has grown considerably with the block now airing every Saturday from 12 to 2am AEST and 6:30 to 7:30 pm AEST to keep with the late night tradition of the former block.[188]
Adult Swim's programming has been released to Region 4 DVD by Madman Entertainment, including shows that have never been shown in Australia. Madman Entertainment has also released R4 exclusive DVDs not available in the United States, including Volume 2 and 3 of Moral Orel and complete collections of Minoriteam and Assy McGee. The Aqua Teen Hunger Force Colon Movie Film for Theaters has also been quietly released to DVD.[189]
After moving to The Comedy Channel in January 2008, Adult Swim stopped airing in New Zealand until 2021.[citation needed]
In October 2013, Turner Broadcasting in partnership with MCM Media and Movideo launched an Adult Swim video on demand service.[190]
In June 2016, Channel 9 signed a two-year deal with Turner Broadcasting to air a block of Adult Swim shows on 9Go!.[191] After the deal expired, 9Go! did not renew with Turner Broadcasting, and thus the block was shut down.
Teletoon's English and French-language service previously offered adult-oriented blocks that carried Adult Swim programming and aired similar shows: Teletoon at Night and Télétoon la nuit. On February 2, 2012, then-parent company TELETOON Canada Inc. announced that it would be launching a Canadian version of Adult Swim, sharing channel space with the Canadian version of Cartoon Network as one specialty channel just as its American counterpart does. The block launched on July 4, 2012.[193] From September 2015 – September 2017, all of Adult Swim's original series was aired exclusively on the block.
Meanwhile, YTV has aired anime series that premiered on Adult Swim in its Bionix block.[194]G4's Anime Current block, Razer's (now MTV2) Kamikaze block, the defunct Scream (later Dusk), and Super Channel have also aired various anime titles that were broadcast on Adult Swim. In June 2009, G4 Canada launched Adult Digital Distraction, programming that featured many Adult Swim shows. In late 2011, the block was discontinued due to pressure from the CRTC on account of the channel deviating from its original format (which was to air technology-related programming). The block would be briefly relaunched before being dropped again in 2012.
On February 25, 2016, Williams Street launched a Canada-specific subscription video-on-demand service for iOS and Android devices.[195][196] The app contains the majority of Adult Swim produced content, including programming not seen on Canadian television.[196] New premieres are added soon after their U.S. broadcast, with the exception of new episodes of Robot Chicken and, initially, Rick and Morty, which are added the day after its premiere on the Canadian block.[197] The app was discontinued in November 2018.[198]
On March 4, 2019, Teletoon and YTV's current parent company, Corus Entertainment, announced the launch of a full-time 24/7 Adult Swim network on April 1, 2019, as a rebrand of Action. This marks the first time an international version of Adult Swim was launched as its own television channel. With the channel's launch, the Canadian block, as well as Teletoon at Night, were both discontinued as both channels would now focus exclusively on age-appropriate programming.[199] The Canadian Adult Swim block was dropped on March 3, 2019, and Teletoon at Night closed on March 31, 2019.[200]
France
The block was launched on March 4, 2011, and airs nightly from 11p.m. to 6a.m. on Cartoon Network France. It has aired Aqua Teen Hunger Force, Harvey Birdman: Attorney at Law, Metalocalypse, Moral Orel, Robot Chicken and Squidbillies.[201] Like most international Adult Swim blocks, it does not air Fox and action shows. Most of the block's programming is not dubbed and airs with English audio and French subtitles.
In the early 2000s, there was a late-night block called "DZAQC" (pronounced "Désaxé"), which carried the 2001 Adult Swim look, but did not have any adult shows, except for Home Movies and Captain Linger. Case Closed was aired on Cartoon Network and Toonami. DZAQC aired random Cartoon Network shows and old promos in English with French subtitles.
A new Adult Swim block launched in March 2015 on L'Enôrme TV. The block stopped broadcasting in June 2016.[citation needed]
On May 15, 2019, Warner Media France announced through a Twitter post that Season 4 of Rick and Morty would air exclusively on Adult Swim in November. In the same post, they announced that a new Adult Swim block would launch in France in July 2019.[202]
On July 24, 2019, Adult Swim France announced on Twitter that the block would return at 11p.m. CET on Toonami. From this day on, Adult Swim's French counterpart airs each night on Toonami between 11p.m. and 2a.m. with on-demand services available on French online TV and on-demand provider Molotov TV.[203]
In Latin America, an Adult Swim block aired during the overnight hours on Cartoon Network beginning on October 7, 2005. It was originally carried on the regional version of the channel, when it was pulled off and picked up by I.Sat on November 19, 2007, another Turner Broadcasting System Latin America-owned-and-operated network, due to the fact that it was received with negative reviews from parents.[vague][citation needed]
On December 1, 2010, I.Sat revealed that it was cutting Adult Swim programming due to low ratings, adding: "No matter if we add new shows, it would not work".[213] Adult Swim once had a SAP audio in early 2007.
In 2014, it was announced that Adult Swim would return to Latin America that same year.[214] Adult Swim premiered on the Brazilian feed of TBS on November 3, 2014.[215] Adult Swim relaunched in Latin America on April 3, 2015, on I.Sat, in English with Spanish subtitles, premiering Rick and Morty and many other shows for the first time on the region.[216]
On January 6, 2018, the block began broadcasting throughout Latin America on TBS. Unlike I.Sat, this block was being broadcast in Spanish.[217]
The block lost the schedule from Monday to Thursday and Saturdays on September 14, airing only on Mondays at midnight, and the following month, it stopped releasing new bumpers. On November 15, Adult Swim dropped out of Warner Channel's programming, being its last broadcast on November 8, 2021.
From its relaunch in March 2007 to March 2021, 2X2, a Russian channel specializing in animation, aired Adult Swim's original series.[220] There was a separate Adult Swim block, and also an English-language block, where shows were broadcast in English without dubbing, both now being defunct.[221][better source needed] Adult Swim–produced shows that have aired include Aqua Teen Hunger Force, Robot Chicken, Moral Orel, Sealab 2021, 12 oz. Mouse, The Venture Bros., The Brak Show, Stroker and Hoop, Tom Goes to the Mayor, Squidbillies, Harvey Birdman, Attorney at Law, Space Ghost Coast to Coast, Frisky Dingo, Perfect Hair Forever, Metalocalypse, Lucy, the Daughter of the Devil and others. 2×2 also broadcast many of the anime that premiered in the U.S. on Adult Swim, although not on 2×2's Adult Swim's schedule. Some shows including The Boondocks and Rick and Morty also premiered outside Adult Swim's block.
On November 1, 2019, 2x2 announced an addition of the Adult Swim section on its site[222] with library containing selected Adult Swim series broadcast earlier on the channel and also new series, like The Heart, She Holler, Off the Air, The Eric Andre Show, Dream Corp LLC and Neon Joe, Werewolf Hunter, premiering directly on the site uncut. After the discontinuation of Adult Swim shows on 2x2 in March 2021, the shows were removed from the site. Rick and Morty is available on another streaming service, KinoPoisk,[223] although 2x2 still maintains TV broadcast rights and has the last premiered episode available for a small amount of time after the premiere.
Spain
In Spain, Adult Swim was a programming block that aired on Fridays from midnight on the TNT channel, between 2007 and 2012. Despite the fact that the block no longer exists in Spain, several of its original series have their own section on the HBO streaming platform.
In December 2020, Adult Swim returned alongside Toonami as a premium pack of the Orange TV service. In it, there are more than 600 episodes of 19 different series such as Rick and Morty, Metalocalypse, Robot Chicken, among others.
In 2002, CNX was launched in the United Kingdom as a spin-off of Cartoon Network. It featured much of the content found on Adult Swim and Toonami, anime shows and adult action films, but closed operations after a year in 2003.
A nightly Adult Swim channel was launched on July 8, 2006, on the now defunct Bravo owned by Virgin Media Television, generally starting at midnight. Shows that were previously a part of the UK's Adult Swim block are Robot Chicken, Aqua Teen Hunger Force, Sealab 2021, The Brak Show, Tom Goes to the Mayor, Space Ghost Coast to Coast, The Venture Bros., Moral Orel, and Metalocalypse,[224] Non-Williams Street shows on the block include Stripperella and Kid Notorious. The first "action" series was the anime Afro Samurai, which aired on May 4, 2007, alongside a new UK animated show Modern Toss. On July 7, 2008, Adult Swim ceased to broadcast on Bravo.[225]
FX aired Robot Chicken, Titan Maximum, Venture Brothers and Metalocalypse. These shows were advertised with [adult swim] branding. They began airing on June 5, 2010, in conjunction with the channel's regular schedule and ended on November 27, 2010. On December 14, 2011, the Robot Chicken: Star Wars trilogy appeared on Syfy at 10 pm.[citation needed] The block began airing on TCM 2 starting on January 4, 2012.[227]
Adult Swim returned to UK and Irish television starting with a new block on the FOX channel on September 4, 2015.[228] This was discontinued in September 2017, and Adult Swim was then not broadcast on television, although Rick and Morty has since moved to Comedy Central and is available to stream on Netflix in the UK and Ireland.
Adult Swim once again returned to the UK with a new block on E4 in February 2019. This block shows Adult Swim shows as well as some other shows being able to stream on All 4 such as Tim and Eric Awesome Show, Great Job!, Rick and Morty and much more.
High definition channels and service
A high-definition feed of Adult Swim is available on many subscription-television providers, and is shared with its daytime counterpart Cartoon Network. The high definition feed was launched on October 15, 2007. Like all WarnerMedia networks, 4:3-sourced content is stretched on the high definition feed to fill the 16:9aspect ratio. Exceptions include 4:3-sourced content that has been remastered to high definition, such as Dragon Ball Z Kai, Cowboy Bebop (since 2015), Samurai Jack (since 2018), Home Movies, King of the Hill, and Futurama (all three since 2021), and any recent programming that intentionally uses the 4:3 aspect ratio for its visual style, such as season 1 of The Eric Andre Show and Jack Stauber's OPAL. Network bumpers and promos were still made in the 4:3 aspect ratio until 2010, and therefore also appeared stretched on the high definition feed. The network's HD content airs with letterboxing on the standard definition channel, and since May 13, 2013, the high definition feed is downscaled by the provider for the standard definition feed, resulting in all programming appearing in a 16:9 ratio with letterboxing. Unlike the other WarnerMedia networks, standard definition advertising is also stretched into 16:9 mode.
References
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^"Cowboy Funk". Toonzone.net. Archived from the original on August 3, 2017. Retrieved November 25, 2017.
^"Hitch Magazine – Online". January 19, 2002. Archived from the original on January 19, 2002. Retrieved November 25, 2017.((cite web)): CS1 maint: bot: original URL status unknown (link)
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^ ab"Adult Swim – The TV IV". February 3, 2009. Archived from the original on February 3, 2009.((cite web)): CS1 maint: bot: original URL status unknown (link)
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^"TV Schedule". July 10, 2011. Archived from the original on July 10, 2011. Retrieved November 25, 2017.((cite web)): CS1 maint: bot: original URL status unknown (link)
