Discovery Life is an American cable television network owned by Warner Bros. Discovery. Launched on February 1, 2011 as Discovery Fit & Health, it was the result of the merger of Discovery Health Channel and FitTV (following the former's replacement in its channel space by OWN), and focuses on reality programming dealing with "life events". Its programming is drawn from the libraries of its predecessors and TLC.
As of February 2015[update], approximately 46,696,000 American households (40.1% of households with television) received Discovery Life.[1]
History
On January 17, 2011, Discovery Communications announced that FitTV would be re-launched as Discovery Fit & Health on February 1, 2011. Its formation was the result of Discovery Health's replacement with the Oprah Winfrey Network (OWN) at the beginning of the year; the company noted that Discovery Health's programming still had loyal viewership, even as the network was being wound down in favor of OWN. Initially, the channel's programming was similar to what was being carried by Discovery Health, but with a fitness-oriented block in the morning featuring FitTV programs.[2][3]
As Discovery Life
Initial logo branded as "Discovery Life Channel", used until 2016.
On January 15, 2015, the channel was re-branded as Discovery Life. The rebranding was meant to reflect a broadening of the network's concept targeting women aged 25–54, focusing upon life events and "the drama inherent in our everyday lives".[4][5][6]
Programming
The network's schedule consists primarily of library programs (including series and specials) from TLC. Programs span the topics of medical emergencies (Untold Stories of the ER, Mystery Diagnosis), addiction and mental illness (Cracking Addiction, Hoarding: Buried Alive), pregnancy and childbirth (A Baby Story, Outrageous Births: Tales from the Crib), and sex (Sex Sent Me to the ER). The channel does not currently[when?] originate any first-run programming.
