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Scripps Networks Interactive, Inc.
Company typePublic
Nasdaq: SNI
ISINUS8110651010 Edit this on Wikidata
  • Broadcasting
  • Digital media
PredecessorE. W. Scripps Company
FoundedJuly 1, 2008; 15 years ago (2008-07-01)
DefunctMarch 6, 2018; 6 years ago (2018-03-06)
FateAcquired by and merged into Discovery Communications
SuccessorDiscovery, Inc. (2018–2022)
Warner Bros. Discovery (2022–present)
HeadquartersKnoxville, Tennessee, United States
Key people
  • Kenneth W. Lowe (Chairman, President & CEO)
  • Burton Jablin (President, Scripps Networks)
RevenueIncrease US$ 2.5 billion (2013)[1]
Increase US$ 958.5 million (2013)[1]
Decrease US$ 683 million (2013)[1] cs
Total assetsIncrease US$ 4.4 billion (2013)[1]
Total equityIncrease US$ 2.1 billion (2013)[1]
Number of employees
3,600[2] (2017)

Scripps Networks Interactive, Inc. (SNI) was an American mass media company, which was formed on July 1, 2008, and acquired by and merged into Discovery Communications on March 6, 2018. It was formed in 2008, through the spin-off of the E. W. Scripps Company's cable television networks and online assets. Discovery Communications completed its acquisition of SNI after receiving approval from the United States Department of Justice and European Commission on March 6, 2018. It was the owner of several major factual television cable channels, including Food Network, HGTV and Travel Channel, and operated or held stakes in localized international versions of these brands. SNI also owned Polish broadcaster TVN and half of the British channel group UKTV.

SNI was headquartered in Knoxville, Tennessee. The company had additional office locations in New York City; Los Angeles; Chicago; San Francisco; Chevy Chase, Maryland; Atlanta; Detroit; Nashville; Cincinnati; and offices in São Paulo (Brazil), London (UK) and Singapore.

On July 31, 2017, Discovery Communications announced its intent to acquire SNI. After receiving approval from the United States Department of Justice and European Commission, the sale was completed on March 6, 2018 and its holding company became Discovery, Inc. before merging with AT&T's WarnerMedia in 2022 to become Warner Bros. Discovery.


In 1994, Scripps acquired the Knoxville-based Cinetel Productions to serve as a production base for a new home lifestyle-oriented cable network, which would eventually launch in December as HGTV. Scripps later acquired a stake in the Food Network, and launched a spin-off of HGTV known as DIY Network (now Magnolia Network).[3][4][5]

On July 1, 2008, Scripps spun out its cable networks and online properties as a new, publicly traded company known as Scripps Networks Interactive. The split was performed to reduce the financial burden of Scripps' broadcast television and print assets on its profitable cable network properties.[6][7][5]

The company acquired a majority interest in the Travel Channel from Cox Communications for a reported $975 million in late 2009,[8] and the following year rebranded Fine Living Network as Cooking Channel.

In April 2011, the company announced the sale of Shopzilla to Symphony Technology Group for $165 million. From within its Travel Channel unit, Scripps also invested in, a hotel research and booking site.[9]

In 2011, Virgin Media agreed to sell its 50% stake in UKTV to Scripps Networks Interactive for $495 million (£339 million).[10] Completion of the transaction was contingent on regulatory approvals in Ireland and Jersey, which was received on October 3, 2011.[11]

On March 22, 2012, Scripps Networks Interactive announced that it had agreed to pay £65m (US$102.7m) to acquire Travel Channel International Limited (TCI), the UK-based broadcaster that ran travel-themed television channels under the Travel Channel brand across the Europe, Middle East, Africa and Asia Pacific markets, but had no connection with the American television channel of the same name until that time.[12] The deal was completed on May 1, 2012, following regulatory approval.[13] The channels ran by TCI were rebranded after the American channel since then.

In May 2013, Scripps Networks Interactive announced that it would open a Brazilian headquarters, in São Paulo,[14] and had appointed the former vice-president of strategy of Fox as managing director,[15] broadcasting its channels to the entire Latin America region.[14]

On June 5, 2013, the company launched ulive, a digital-only lifestyle video brand that combined video content from the company's media brands with third-party videos and original series. Later rebranded as Lifestyle Studios, his video portal and distribution network expanded on the company's food, home and travel verticals, adding coverage for topics including parenting and wellness.[16]

By way of its acquisition of Polish company N-Vision, Scripps Networks Interactive gained a 52.7% controlling interest in Polish broadcaster TVN in March 2015 for $615.3 million (€584 million) from ITI Group and French media giant Vivendi.[17][18] The company bought out TVN's remaining owners, ITI Group and Canal+ Group in July 2015.[19]

On May 3, 2017, Scripps acquired millennial-targeted food website Spoon University.[20]

Acquisition by Discovery

On July 31, 2017, Discovery Communications announced that it would acquire Scripps Networks Interactive for $14.6 billion in a cash and stock deal.[21] Discovery will establish an operational hub in Knoxville, but the company also announced plans to relocate its worldwide headquarters from Silver Spring, Maryland to New York City in 2019.[22]

On February 6, 2018, the European Commission approved the deal. Since Liberty Global, which operates pay television services in Poland under the UPC Polska brand, is a major shareholder in Discovery Communications, the EU required that Discovery ensure the continued availability of TVN24 and TVN24 BiS to third-party television providers.[23][24]

The purchase was approved by the U.S. Department of Justice on February 27, 2018,[25] and was completed on March 6, 2018; at that time, the company also changed its name to Discovery, Inc.[26] SNI's chief programmer Kathleen Finch was retained as Discovery's Chief Lifestyle Brands Officer, overseeing the former SNI channels, as well as Discovery lifestyle networks such as TLC.[27] In turn, Discovery, Inc. merged with WarnerMedia in April 2022 to form Warner Bros. Discovery; Finch was subsequently promoted to head of U.S. Networks, overseeing all non-premium cable networks run by Warner Bros. Discovery (besides Magnolia Network, which reports to HBO head Casey Bloys).[28][29][30]


United States



  1. ^ a b c d e "Scripps Networks Interactive". Forbes.
  2. ^ "Scripps Networks Interactive". Fortune. Retrieved February 9, 2019.
  3. ^ "Susan Packard Drove Home HGTV's Culture While Ratings Sprouted". March 24, 2016. Retrieved October 26, 2016.
  4. ^ "Susan Packard of HGTV and Scripps Networks Interactive shares advice at Business Women First event". Albuquerque Business First. Retrieved October 26, 2016.
  5. ^ a b Lail, Jack D. (July 26, 2017). "Scripps family considers offers for Knoxville-based Scripps Networks Interactive". Knoxville News Sentinel. Retrieved August 3, 2017.
  6. ^ "Scripps spins off interactive company". Cincinnati Business Courier. Retrieved November 22, 2017.
  7. ^ Staff, Edit (October 16, 2007). "E.W. Scripps to Split in Two; Scripps Networks Interactive to be Spun Off to Shareholders". Gigaom. Retrieved November 22, 2017.
  8. ^ Yarow, Jay (November 5, 2009). "Scripps Picks Up The Travel Channel In $975 Million Deal". Business Insider. Retrieved August 3, 2017.
  9. ^ "Travel Channel Invests in". The New York Times. April 25, 2011.
  10. ^ Szalai, Georg (April 29, 2016). "UKTV: Future of Scripps, BBC Joint Venture in Focus". The Hollywood Reporter. Retrieved August 3, 2017.
  11. ^ "Scripps Networks Interactive and Virgin Media Complete UKTV Transaction". MarketWatch. October 3, 2011.
  12. ^ "Scripps buys Travel Channel Int'l". C21Media. March 22, 2012.
  13. ^ "Scripps Networks Interactive completes Travel Channel International acquisition". New York Times. May 1, 2012.
  14. ^ a b Kimenez, Keila. "Chega ao Brasil nova programadora de TV paga". Folha de S. Paulo. Retrieved March 27, 2013.
  15. ^ "Scripps Networks contrata Márcio Fonseca como "managing director"". Tela Viva. Retrieved March 27, 2013.
  16. ^ "Scripps Networks Interactive Debuts ulive Video Site". October 13, 2013.
  17. ^ "Scripps buys majority stake in TVN". C21media. March 16, 2015. Retrieved August 3, 2017.
  18. ^ "Scripps Networks Interactive sfinalizował przejęcie TVN". Retrieved July 3, 2015.
  19. ^ Dickens, Andrew (July 2, 2015). "Scripps completes TVN purchase". C21media. Retrieved August 3, 2017.
  20. ^ "Scripps Networks to buy Spoon University in online push". Reuters. May 3, 2017.
  21. ^ Szalai, Georg (July 31, 2017). "Discovery to Acquire Scripps Networks for $14.6 Billion". The Hollywood Reporter. Retrieved July 31, 2017.
  22. ^ Steinberg, Brian (January 9, 2018). "Discovery Communications to Shift Headquarters to New York City". Variety. Retrieved January 9, 2018.
  23. ^ "Case M.8665 – Discovery / Scripps" (PDF). European Commission. February 6, 2018. Archived (PDF) from the original on March 7, 2018. Retrieved March 6, 2018.
  24. ^ "European Commission Clears Discovery Deal to Buy Scripps". The Hollywood Reporter. Retrieved March 7, 2018.
  25. ^ "Discovery Gets Justice Department Clearance to Buy Scripps". The Hollywood Reporter. February 27, 2018. Retrieved March 7, 2018.
  26. ^ Szalai, Georg (March 6, 2018). "Discovery Closes Scripps Acquisition, Creating Non-scripted Content Giant". The Hollywood Reporter. Retrieved March 6, 2018.
  27. ^ Hipes, Patrick (March 1, 2018). "Rich Ross Out At Discovery In Exec Shakeup; Scripps' Kathleen Finch Adds To Oversight". Deadline Hollywood. Retrieved March 2, 2018.
  28. ^ Maas, Jennifer (April 8, 2022). "Discovery Closes Acquisition of AT&T's WarnerMedia". Variety. Penske Media Corporation. Retrieved April 8, 2022.
  29. ^ Maas, Jennifer (April 8, 2022). "What Warner Bros. Discovery Looks Like on Day 1". Variety. Retrieved April 9, 2022.
  30. ^ Hayes, Dade (April 9, 2022). "Warner Bros Discovery Merger: Who's In, Who's Out In The Executive Ranks". Deadline. Retrieved April 9, 2022.