|Type||Digital multicast television network|
|Availability||Nationwide via Over the air digital TV (covering 85% of the U.S.)|
|Founded||January 18, 2015 |
by Jonathan Katz
|Slogan||You know you want to.|
|Owner||Laff Media, LLC|
|Parent||Katz Broadcasting, LLC|
(E. W. Scripps Company)
|April 15, 2015|
|480i (SDTV) 16:9 widescreen or 4:3 letterbox Depending on market|
Laff (legal name: Laff Media, LLC) is an American digital multicast television network headquartered in Atlanta, Georgia is owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. The network specializes in comedy programming, featuring a mix of feature films and archived sitcoms. Laff is targeted at adults between the ages of 18 and 49 years old.
Originally, Katz sold the network to affiliated TV stations via ad split but by October 2015 had moved to carriage fees, with the network retaining all of the ad inventory. There was also an overall increase in inventory with stations adding third or fourth subchannels.1 Laff used direct response advertising as a meter of viewers before switching to Nielsen rating C-3 in late 2015.3
Laff's launch was announced by Katz Broadcasting in January 2015 as having a scheduled launch date of April 15, 2015, which coincides with Tax Day in the United States, when tax returns are due and, as Broadcasting & Cable writer Jon Lafayette noted in an article on Laff's launch, "people will need something to make them smile."
Katz announced that television stations owned by ABC Owned Television Stations and 13 E. W. Scripps Company would serve as the network's charter affiliates; the former serving as a replacement for the standard definition feed of the Live Well Network, which with Laff's announcement also began to roll-back to only being carried by ABCOTS stations. On March 13, 2015, Katz Broadcasting announced an affiliation deal with the Cox Media Group to carry Laff on the subchannels of seven of its stations expanding its initial reach to 47% of the country. The following week on March 20, as part of a multi-network affiliation agreement with Katz, the Meredith Corporation announced that it would carry the network on two of its stations.
On February 13, 2015, Laff acquired the syndication rights to five sitcoms. Laff followed that deal for film licensing with Disney–ABC Domestic Television, Miramax, and Sony Pictures Television by March 17. Laff made a multi-year deal for five sitcoms with Carsey-Werner Productions in April 2016. Roseanne reruns were removed on May 29, 2018, following ABC's cancellation of the show's revival; both decisions were based on a Roseanne Barr tweet considered racist.
A list of 2019 Nielsen ratings published by Variety indicated that Laff averaged 223,000 viewers in prime time, down 5% from the 2018 average.
Following Scripps' acquisition of Ion Media on January 7, 2021, Laff was moved out of subchannels of Disney/ABC-owned-and-operated stations, moving them to subchannels of Ion O&O stations.
Laff's comedy-centered programming consists of a mix of theatrically released feature films, as well as off-network sitcoms. Laff would set itself apart from its multicast competitors by carrying more contemporary programming content, in contrast to the reruns of series from the 1980s and earlier commonly found on other over-the-air networks which rely on acquired content. The network also provide additional content via the network's website and mobile app.
Laff's program schedule will have access to approximately 250 titles and films from the libraries of three film studios by virtue of multi-year program licensing agreements with Walt Disney Studios, Miramax, Paramount Pictures, and Sony Pictures Entertainment (distributed by Sony Pictures Television).
In addition to films, much of Laff's programming lineup consists of reruns of sitcoms spanning over 800 episodes including:
Main article: List of Laff affiliates