Defy TV
TypeDigital broadcast
television network
CountryUnited States
Broadcast area(92% U.S coverage)
Programming
Language(s)English
Picture format720p (HDTV)
480i (SDTV)
Ownership
OwnerKatz Broadcasting, LLC
(E. W. Scripps Company)
History
LaunchedJuly 1, 2021 (2021-07-01)
Links
Websitedefytvnet.com

Defy TV is an American free-to-air television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. Defy TV is targeted at men aged 25–54.

Defy TV and TrueReal, a complementary network targeted at women aged 25–54, launched together on July 1, 2021, with broadcast coverage of 92% of the United States.

History

On March 2, 2021, Scripps announced that it would launch two new multicast networks—Defy and TrueReal—in the wake of its acquisition of Ion Media and television transmitters across the United States.[1] The channels are part of Scripps's strategy to increase perception among cord cutters that do not have traditional pay TV packages.[2]

The services launched on July 1 with 92% national coverage, mostly on Ion transmitters but also on subchannels of some Scripps local TV stations and by agreement with other station groups.[3]

Programming

The network's launch schedule was mainly made up of out-of-production unscripted shows from the library of A&E Networks, including Swamp People, American Pickers, Ax Men, Counting Cars, Forged in Fire and Pawn Stars.[4]

References

  1. ^ Littleton, Cynthia (2021-03-02). "E.W. Scripps Co. to Launch Doozy and Defy TV Multicast Networks". Variety. Retrieved 2021-07-04.
  2. ^ Roettgers, Janko (2021-06-02). "Scripps's response to cord cutting: Launch new TV networks". Protocol. Retrieved 2021-07-04.
  3. ^ Jon, Lafayette (July 1, 2021). "New Scripps Networks Defy TV, TrueReal Launch in 92% of U.S." Broadcasting & Cable. Retrieved July 3, 2021.
  4. ^ Miller, Mark (2021-07-01). "Defy TV And TrueReal To Debut Today". TVNewsCheck. Retrieved 2021-07-04.