CountryUnited States
Broadcast areaNationwide
HeadquartersEden Prairie, Minnesota, United States
Picture format480i (SDTV)
1080i (HDTV)
OwneriMedia Brands Inc.
LaunchedMarch 12, 1991; 33 years ago (1991-03-12)
Former namesValueVision (1991–2000)
ShopNBC (2000–2013)
Evine Live (2015–2016)
Evine (2016–2019)
Available in most marketsCheck local listings for stations
Streaming media
Live StreamWatch live (YouTube)
Digital media receiverRoku, Apple TV, Amazon Fire TV
iMedia Brands Inc.
Company typePublic
NasdaqIMBI (Class A)[1]
Russell Microcap Index component
IndustryInternet retail[1]
Founded1990; 34 years ago (1990)
Number of locations
2 (HQ, warehouse)
Key people
Tim Peterman (CEO)[2]
RevenueIncrease $666.65M
Increase $.077M
Increase $(2.515)M
Total assetsIncrease $233.7M
Total equityIncrease $78.208M
  • IV Media (2023–present)
Number of employees
  • Innovation Ventures, LLC (2023–present)
Footnotes / references

ShopHQ (formerly ValueVision, ShopNBC, Evine Live, and Evine) is an American cable, satellite and broadcast home shopping television network and multi-channel video retailer owned by iMedia Brands Inc., whose assets were acquired by IV Media on August 16, 2023.[3]


Launched on March 12, 1991 as ValueVision, the channel has Qurate's HSN, QVC, and Jewelry Television as its competitors. Already called between 2013 and 2015 with that name, it was called ShopHQ again in 2019.

In addition to ShopHQ, iMedia operated two other brands; ShopHQ Health, offering health and wellness products, and the Bulldog Shopping Network, which carries products for men. Controlled by The Clinton Group until 2023, Comcast had a 12.5% stake in the company.[4]

Both ShopHQ and iMedia Brands (IMBI) are headquartered in Eden Prairie, Minnesota.[5] In August, 2023, they were acquired by IV Media, a subsidiary of Innovation Ventures, LLC.


ValueVision and ShopNBC/HQ

After being founded in June 1990, ValueVision Media (VVM) had a part of the company sold to NBC ten years later.[6] When ValueVision was renamed ShopNBC in November 2000, its rebranding included a new logo that features the NBC peacock,[7] but the parent company retained its name.

In 2010, it was reported that NBC might sell its stake in ValueVision Media, due in part to a pending merger between NBCUniversal and Comcast. One month after formally announcing that it would sell its stake back to VVM,[8] NBCU ultimately decided to maintain its investment in the company in June.[9]

After acquiring NBCUniversal's financial interest in 2013, ValueVision Media announced the network would be renamed ShopHQ (visually branded as SHQP).[5] Mark Cuban's American Dream aired on the network in 2014, and was part of a plan under the Clinton Group management to feature more celebrity hosts.[10]


On February 13, 2015, the ShopHQ network was rebranded as EVINE Live, following ValueVision Media's acquisition of e-commerce company Dollars Per Minute, the owner of the EVINE trademark, in order to distance itself from the reputation it held under ValueVision/ShopNBC/ShopHQ.[11]

The network hired former QVC host Kathy Levine, and featured merchandise branded under different reality TV stars, including Lisa Vanderpump and Countess Luann DeLesseps. It also premiered concepts from other well-known celebrities, including Paula Deen, Vanessa Williams, Nancy O’Dell, Holly Robinson Peete, Karen Fairchild, Dr. Terry Dubrow and Heather Dubrow, Todd English, Donny Osmond and Bob Vila. It also sold products on its e-commerce website,

EVINE Live launched a high definition feed of the channel in 1080i (including the acquisition of HD tier channel slots under new carriage agreements) the same year, but until September 2017, remained in standard definition, merely rebroadcasting the SD feed. The network converted to an upscaled standard definition widescreen presentation in the fall of 2016, and quietly upgraded to HD a year after.

In July 2016, EVINE dropped 'Live' from their on-air name.

Return to ShopHQ

On July 17, 2019, Evine Live Inc. began doing business under the new corporate banner of iMedia Brands Inc, with their shares traded under a new ticker of IMBI; Invicta Watch Group (which has a number of hours on the network as its largest vendor) invested an additional $6 million into the company.

The television network returned to the ShopHQ name effective August 21,[12] which the company used between 2013 and 2015, with the cited reason being market research suggesting confusion with the "E" name being confused for an entertainment news brand such as E! or Entertainment Tonight.

IMBI announced plans to launch a Spanish-speaking shopping channel called LaVenta Shopping Network, along with the male-focused Bulldog Shopping Network, itself a rebranding of evine TOO, a timeshift channel with only minimum cable distribution.[13]

Though the channel slot for Bulldog Shopping Network was activated in the spring of 2020, its focused was quickly changed due to the COVID-19 pandemic. A new concept around health and wellness products (including surgical masks, both disposable and cloth) called ShopHQ Health was launched within weeks of the pandemic and soon became the network space's main concept, and became its new official branding on September 1.[14][15]

Bulldog again launched anew in June 2021, but was discontinued on most providers at the end of December the same year after the network's satellite lease with Olympusat expired and was replaced with Kenneth Copeland's Victory Channel.[16]

Some of ShopHQ Health's cable carriage was wound down at the end of May 2022 after its Olympusat satellite lease expired and was replaced by QVC to carry QVC3;[17] both properties continue streaming online and feature some over-the-air carriage.[18]

Sale to Innovation Ventures, LLC

After filing for Chapter 11 bankruptcy on June 28, 2023,[19] the channel's parent company, iMedia Brands, said on July 10 that it could sell its assets to RNN Media Group for $50 million, in a deal scheduled to close in August. RNN already had an agreement with IMBI, having affiliated its stations with ShopHQ in a three-year agreement in 2021.[20] This deal eventually fell through and the company was instead sold to IV Media's Manoj Bhargava, founder & CEO of 5-hour Energy.

Former logos



  1. ^ a b c d e "IMBI Profile". Yahoo! Finance. Yahoo. Retrieved February 13, 2015.
  2. ^ "Evine Secures Multi-Million Dollar Strategic Investment & Exclusivity Commitment from The Invicta Watch Group; Tim Peterman Returns as CEO". Retrieved May 3, 2019.
  3. ^ "iMedia Brands Completes Successful Transaction for Asset Sale to IV Media, LLC". Business Wire (Press release). 16 August 2023. Retrieved 2023-09-05.
  4. ^ "EVINE Live Inc company : Shareholders, managers and business summary - Nasdaq: EVLV - MarketScreener".
  5. ^ a b Mahoney, Kevin (May 23, 2013). "ValueVision Drops ShopNBC Name, Swings To A Profit". Twin Cities Business. Retrieved June 19, 2013.
  6. ^ "Valuevision vamping NBC brand". Broadcasting & Cable. February 23, 2001. Retrieved June 24, 2010.
  7. ^ "ValueVision network becomes ShopNBC". Broadcasting & Cable. March 12, 2001. Retrieved June 24, 2010.
  8. ^ NBC to Sell Stake in ShopNBC, MultiChannel News, May 20, 2010
  9. ^ Brooks Suzukamo, Leslie (June 24, 2010). "NBC holding on to ValueVision stake, for now". St. Paul Pioneer Press. Retrieved June 25, 2010.
  10. ^ Halter, Nick (October 6, 2014). "Mark Cuban's other TV show brings him back to Minnesota". Minneapolis / St. Paul Business Journal. Retrieved February 13, 2015.
  11. ^ Kennedy, Patrick; Kumar, Kavita (November 18, 2015). "ValueVision to change name to EVINE Live". Star Tribune. Retrieved 7 February 2015.
  12. ^ Crosby, Jackie (21 August 2019). "Eden Prairie home shopping network is now ShopHQ again; Evine is rebranding to a former name in a broader effort to reignite home-shopping sales". Star Tribune. Retrieved 21 August 2019.
  13. ^ Crosby, Jackie (July 16, 2019). "It's official: ShopHQ is in, Evine is out as retailer rebrands again". Star Tribune. Retrieved 25 July 2019.
  14. ^ "iMedia Brands taps health and wellness opportunity" (Press release). WARC. 27 August 2020. Retrieved 2 September 2020.
  15. ^ "NYC_NMahattan_Brooklyn_Queens_NY_Bulldog IMPORTANT INFORMATION ABOUT YOUR SPECTRUM CHANNEL LINEUP" (PDF) (Press release). Charter Communications. Retrieved 2 September 2020.
  16. ^ Maher, John (15 November 2021). "Re: Charter Communications – Upcoming Changes" (PDF). Letter from Charter Communications. City of Leicester, Massachusetts. Retrieved 8 March 2023.
  17. ^ "ShopHQ Health Rebrand to QVC" (PDF) (Press release). Spectrum. 1 May 2022. Retrieved 8 March 2023.
  18. ^ "RabbitEars.Info".
  19. ^ "iMedia Brands Files for Chapter 11 Bankruptcy in Delaware". Bloomberg Law. June 28, 2023. Retrieved June 28, 2023.
  20. ^ Gilyard, Burl; Kennedy, Patrick. "iMedia Brands to be sold for $50 million out of bankruptcy". Star Tribune. Retrieved July 12, 2023.