Madison, Wisconsin
United States
CityMadison, Wisconsin
ChannelsDigital: 23 (UHF)
Virtual: 23 (PSIP)
AffiliationsAzteca America
OwnerHC2 Holdings
(HC2 Station Group, Inc.)
Madison: WZCK-LD
Milwaukee: WTSJ-LP
First air date
1989; 31 years ago (1989)
Former call signs
W54BH (1989–2001)
W23BW (2001–2014)
Former channel number(s)
54 (UHF, 1989–2001)
23 (UHF, 2001–2014)
Technical information
Facility ID67000
ERP15 kW
Transmitter coordinates43°3′9.01″N 89°28′42.44″W / 43.0525028°N 89.4784556°W / 43.0525028; -89.4784556Coordinates: 43°3′9.01″N 89°28′42.44″W / 43.0525028°N 89.4784556°W / 43.0525028; -89.4784556

W23BW-D, virtual and UHF digital channel 23, is a low-powered, Class A Azteca America owned-and-operated television station licensed to Madison, Wisconsin, United States.


The station launched in 1989 as W54BH on channel 54. It was moved to channel 23 in 2001 to accommodate the digital signal of NBC affiliate WREX (channel 13) in Rockford, Illinois; WREX moved its digital signal to its permanent digital channel 13 in 2009, and channel 54 has since been removed from the television bandplan.[1]

W23BW was originally owned by Three Angels Broadcasting Network, and it carried 3ABN and, when the station flash cut to digital in 2014, several of its audio channels. In 2017, W23BW was sold to HC2 Holdings as part of a 14-station, $9.6 million sale of Three Angels-owned LPTV stations.[2] The deal made W23BW the second LPTV station in Madison owned and by HC2, which also operates WZCK-LD through its DTV America subsidiary.

On October 30, 2020, HC2 would make changes to W23BW's subchannel lineup. 3ABN would remain in the lineup per terms of the purchase agreement between HC2 and Three Angels, but would relocate to subchannel 23.5. The main channel, 23.1, would see the addition of HC2-owned Azteca América, giving W23BW the distinction of being Madison's first full-time Spanish language television station, as well as the 2nd full-time Spanish broadcast outlet in the market (after WLMV radio).

Digital channels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[1]
23.1 480i 4:3 W23BW-D Azteca America
23.2 OnTV4U
23.4 Infomercials/Classic TV Shows
23.5 3ABN
23.6 Cheddar


  1. ^ a b Digital TV Market Listing for W23BW-D
  2. ^ "3ABN Deals Away 14 LPTV Properties". Radio & Television Business Report. October 13, 2017. Retrieved January 7, 2018.