IndustryStreaming media
Founded2011; 11 years ago (2011)
HeadquartersIrvine, California,
United States
Area served
United States
Latin America
Western Europe (select countries)
Key people
Colin Petrie-Norris (CEO);
Jiro Egawa (COO);
Chris Hall (SVP, Product);
Hirotaka Oku (SVP, Engineering)
Stefan Van Engen
(SVP, Programming & Partnerships);
Fern Feistel
(SVP, Marketing & Content Operations);
Fred Doan
(VP, Ad Operations & Programmatic);
Ria Madrid
(VP, Media Strategy & Operations)
ServicesOTT Internet television
OwnerComcast (2020-present)
(transfer to Comcast/Charter Communications joint venture pending)

Xumo is an American over-the-top internet television service owned by telecommunications conglomerate Comcast. Founded in 2011 as a joint venture between the Viant Technology subsidiary of Meredith Corporation (then the parent company of Myspace) and Panasonic, Xumo is a free, advertising video on demand (AVOD) service that primarily offers a selection of programming content through digital linear channels designed to emulate the experience of traditional television programming, and supported by revenue generated from video advertisements inserted into the service's programming streams in designated conventional television-styled commercial breaks.

Xumo licenses its content directly from various content distributors, and has deals with more than 75 content partners as of 2020. Its content is available via its website and supported apps on mobile devices and smart TV models. The service's operations are based in the Los Angeles suburb of Irvine, California. As of February 2020, the service averages 10 million monthly active users.

Comcast acquired the company in February 2020.[1] In April 2022, Comcast announced it would contribute the service to a new joint venture with Charter Communications which will also include retail sales of streaming devices and smart TVs using Comcast's X1 platform (such as Xfinity Flex devices and XClass TVs); the transfer is subject to customary closing conditions.[2]


As of 2015, Vizio and Panasonic offered the service. Other manufacturers adding Xumo in 2016 include LG Electronics and Funai. As of May 2016, 78 channels were offered, with a total of 100 planned. The primary target audience is millennials who are not satisfied with multichannel television in the United States offerings.[3]

In February 2016, Time Inc. acquired Viant.[4] The Vanderhook brothers began the company in 1999 as advertisementbanners.com, changing the name to Interactive Media Holdings in 2003 and Viant in 2015.[5]

By July 2018, the Android app was live, available for download at the Google Play Store. By June 2019, according to CEO Colin Petrie-Norris, Xumo was available in over 35 million American households via a multi-screen distribution network of smart TVs, mobile, web, and streaming boxes. Xumo does not require a set-top box or dongle because TVs include it in a manner similar to Roku. Channel Plus from LG Electronics for LG Smart TVs with WebOS uses Xumo to recommend programs and provide advertising[4] sold by Viant on some channels.[3]

Xumo has the capability to learn what users watch, adding frequently viewed channels and programs at the top of lists.[3]

On February 25, 2020, Comcast announced it would purchase Xumo from the Panasonic/Viant joint venture for an undisclosed sum. The acquisition of the service—which will continue to operate as an independent business, albeit within Comcast's cable television division—stems mainly from Xumo's partnerships with smart TV manufacturers (including LG, Panasonic, and Vizio), which would allow Comcast to use Xumo's placement to market or showcase Xfinity and other Comcast services as well as use its technology to develop additional streaming platforms. The company plans to add content from the NBCUniversal programming library and the company's various television networks as well as use it to upsell its free/subscription hybrid service Peacock, akin to ViacomCBS's utilization of Pluto TV to offer content from its cable networks following the former Viacom's purchase of the rival streamer in the Spring of 2019.[1][6][7]


Xumo is structured similarly to the pay television model, offering its content as designated channels categorized by program content type into 12 channel tiers:

As of February 1, 2020, Xumo carries over 190 channels packaging content acquired through various syndication and digital content deals. Current content partnerships for the service include the sister company NBCUniversal, A&E Networks, Abrams Media, Advance Publications, CNET, Condé Nast, FBE, FilmRise, Fox Sports, Fremantle, Jukin Media, Kabillion, Katz Networks, Meredith Corporation, NowThis, Paramount Global, PocketWatch, Refinery29, Stingray Group, This Old House Ventures, Time USA, LLC, Vin Di Bona Productions, and Warner Bros. Discovery.

Traditional television channels whose direct or curated feeds are offered on Xumo include History, Fuse, USA Network (plus sister network Syfy, E!, CNBC, MSNBC and Sky News), NASA TV, MTV (plus sister network Showtime, VH1 and Nickelodeon), Discovery Channel, CNN (plus sister network HLN, HBO and Cartoon Network), Euronews, Bloomberg Television, Newsmax TV, Newsy, Fox News (and sister network Fox Business), Home Shopping Network (HSN), QVC, Jewelry Television, Reelz, Shop LC, BeIN Sports Xtra, and Stadium. AVOD services whose feeds are carried on Xumo include NBC News Now, ABC News Live, CBSN (plus sister network CBS Sports HQ and ET Live), Cheddar News, TYT Network (structured as a hybrid SVOD/AVOD service, but offered by Xumo as an AVOD offering), Nosey, Dove Channel, Law & Crime, Fubo Sports Network and People TV.


Xumo content can be streamed through a number of desktop, mobile and internet-connected TV platforms including: Android and Apple iOS/iPadOS devices, Chromecast, Android TV, Apple TV, Xfinity Flex, Amazon Fire TV, Roku, Cox Contour Stream Player, LG Channel Plus and LG Channels set models, and Smart TV models manufactured by Vizio, Panasonic, Sanyo, Philips, Magnavox, Samsung, Hisense and Sharp Corporation. Outside of the contiguous United States, Xumo and its supported apps are currently available on LG Smart TV models powering its Channel Plus and LG Channels platforms distributed in Canada (on Channel Plus platforms running WebOS 3.5 or above), Mexico, Brazil, France, Germany, Spain, Italy and the United Kingdom (on LG smart TVs running WebOS 4.5 or above).[8]


  1. ^ a b Jon Lafayette (February 25, 2020). "Comcast Buys Ad-Supported Streaming Service Xumo". Broadcasting & Cable. Future US.
  2. ^ Hayes, Dade (April 27, 2022). "Pay-TV Leaders Charter And Comcast Form Streaming Joint Venture Built On Xfinity Flex". Deadline Hollywood. Retrieved April 27, 2022.
  3. ^ a b c Palenchar, Joseph (May 5, 2016). "Xumo Bringing More Free Video Content To More Smart TVs". Twice. Retrieved May 9, 2016.
  4. ^ a b Spangler, Todd (May 3, 2016). "Time Inc.–Backed Startup Xumo Adds 10 Channels to OTT Service". Variety. Retrieved May 9, 2016.
  5. ^ "About Us". viantinc.com. Viant. Retrieved May 9, 2016.
  6. ^ Sherman, Alex (February 25, 2020). "Why Comcast agreed to buy Xumo, an ad-supported free streaming service". CNBC.com. NBCUniversal News Group.
  7. ^ Todd Spangler (February 25, 2020). "Comcast Acquires Xumo Free-Streaming Video Service". Variety. Penske Media Corporation.
  8. ^ "About XUMO". Xumo. Viant Technology/Panasonic. Retrieved February 25, 2020.